This course examines the factors that promote entrepreneurial success in new business ventures as well as in existing companies. The course focuses on knowledge-intensive entrepreneurship, as the basis for sustained competitive advantages. Topics include idea generation and evaluation, intellectual property rights analysis, market analysis, strategy analysis, analysis of resources including knowledge resources, external networks and partnerships management, financing options and liquidity control.
Next offered: Fall 2017
Students will gain a theoretical and practical understanding of how knowledge-based businesses are developed and how these ideas can form the basis for specific businesses. An important coordinating theme in the program is the contents of a business plan.
The main objective of the course is to explore how ideas or research can become commercialized into a business concept. This includes examination of core issues such as technology screening, hiring of key staff, R&D management, external networks and partnerships, market analysis, financing options, liquidity control and intellectual property rights.
Upon completion of the course, students will be able to:
- Identify and evaluate ideas
- Investigate the market potential of new knowledge and technology
- Understand customer needs and wants
- Estimate necessary resources
- Exploit external networks and partnerships
- Perform financial and liquidity analysis
- Prepare a business plan
Upon completion of the course, students will acquire the skills to be able to:
- Take on an entrepreneurial role in existing firms and new business ventures
- Understand particular issues and characteristics of knowledge-based entrepreneurship and intrapreneurship
- Develop business plans and other deliverables in cross-disciplinary teams
- Exchange views and experiences with professionals and help to develop good practice
- Reflect on ethical issues within the discipline
- See the topic in a broader context from a societal perspective
- Use the acquired expertise in innovation studies in established companies or organizations
Both existing companies and new business ventures depend on entrepreneurial skills to succeed and grow. This course examines the factors that promote entrepreneurial success, and the skills and behaviours necessary to be a successful entrepreneur. Most students will pursue careers within existing firms, and in many sectors successful companies increasingly depend on frequent innovations related to products, processes, organization and culture. This implies that entrepreneurial skills have become more crucial for firms' employees and managers.
The course focuses on knowledge-intensive entrepreneurship, since entrepreneurial ventures in high-cost economies exposed to international competition, such as the Norwegian economy, need to be based on combinations of knowledge and technologies which can provide sustained competitive advantages and sufficient economic returns to financial and human capital.
The course introduces business plan issues and theoretical issues. It deals with issues that concern knowledge-based start-ups and existing companies, including technology screening, hiring of core people, R&D management, external networks and partnerships, market analysis, financing options, liquidity control and intellectual property rights.
Required prerequisite knowledge
|Group or individual written assignment and oral exam||1/1||A - F|
Group or individual written assignment (business plan for your own or others idea), and oral exam with questions related to the written assignment and course lectures/literature.
The written assignment will be given a provisional grade. The written assignment and oral exam will be considered together in relation to the final grade.
Participation will be required at a specified minimum number of lectures.
Minimum of two oral presentations during the course.
Submission of preliminary draft description of the business concept divided into obligatory assignments that will receive feedback before delivery of a final business concept that will include revised versions of the assignments.
- Course coordinator
- Tatiana A Iakovleva
- Course teacher
- Rune Dahl Fitjar, Ola Barkved, Ragnar Tveterås, Jan Frick
Method of work
Instruction is provided through lectures. Active participation in class is expected. Between sessions, participants must work independently in groups with a business plan or other deliverables agreed with the lecturers. Students will be supervised by lecturers and/or mentors from the business community.
The sessions will be organized as a combination of lectures, group discussions and obligatory presentations. During the course we will use guest speakers who are specialists within their fields.
It is expected that participants will work on their group project and business plan throughout the semester and deliver parts of the work (assignments) according to announced deadlines.
It is desirable that students work together in groups, and we encourage interdisciplinary groups. When the project deliverable is a business plan, grading is determined on the basis of the formal quality of the business plan, i.e. how well decisions are documented and argued for and how the analysis is conducted. It is the group's responsibility to find a project or idea for the knowledge-based business plan (this can be related to start-up or a project within an existing company). Tutors may be able to assist in finding appropriate projects.
Expected workload: 250-300 hours
Read, S., Sarasvathy, S., Dew, N. and Wilbank, R. 2017 Effectual Entrepreneurship, Routlegde
The rest of the syllabus will be announced at the start of the course.