Peter van Dam: Opening Speech
Ursula Kessels: Why students stay away from STEM: How teenagers' values and self image clash with the image of science
Bernd Wächter: Promotion and marketing - key components of an internationalisation strategy
Eva Opitz : Anniversaries as PR and Marketing Instruments –
The 550th Anniversary of the University of Freiburg
Ida Marie Andersen: Embedding Widening Participation to obtain Equity in HE: Communication strategies
Asbjørn Bartnes, Lasse Knutsen and Bente Schøning: The Academic Community Meets the Digital Community – How do they relate?
Luca Garlaschelli and Andrea Paolo Ciani: University of Bologna - Unibo Portal System
Nijole Bulotaite and Paolo Pomati: The impact of heritage and how to use it
Anne Goudot: Merger of the 3 universities of Strasbourg in 2009: An opportunity to rethink the organisation of a communication device and its strategy
Laura Blake: Who Talks To Whom? Analysing Networks
Christine Legrand and Emmanuelle Almendra: Best practice in internal communication
Martin Herrema: Communicating change - maximising the potential of the University website
Sanna Holmqvist: The role of Universities in Cultural Renewal
Natasha Vall: Cultural renewal - lessons for the UK from the ‘Swedish model’
Monique Jipping: WEB – Extreme make-over
Andrea Costa: Market Research for Universities
Andrew Miller: Targeting your message for the international press
Marcus Gibson: Transferring academic knowledge to business
Ole Didrik Lærum: Risks and pitfalls in communication with media
Inger Stensaker: Making sense of organizational change - the role of communication
Paolo Pomati: Programme 2008-2010
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