Et profilbilde

Assistant Professor
Vardan Avagyan { "honorific-suffix": "Assistant Professor", "fn": "Vardan Avagyan", "tel": "Telephone: +47 51833043", "email": "" }

Faculty UiS Business School
Department Department of Innovation, Management and Marketing

Courses taught

Research fields

Marketing of Innovation, New Product Development, Dynamic Optimization

Selected publications

Vardan Avagyan, Vardit Landsman, and Stefan Stremersch (2017). "Marketing Models for the Life Sciences Industry," in Berend Wierenga and Ralf van der Lans (Eds.), Handbook of Marketing Decision Models, Springer International Publishing, 385-430.

Vardan Avagyan, Mercedes Esteban-Bravo, and Jose M. Vidal-Sanz (2016). "Riding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs," International Journal of Research in Marketing, 33 (4), 780-796.

Vardan Avagyan, Mercedes Esteban-Bravo, and Jose M. Vidal-Sanz, (2014). "Licensing Radical Product Innovations to Speed Up their Diffusion," European Journal of Operational Research, 239 (2), 542?555.

Research in progress

Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede, and Stefan Stremersch (2019). "The Role of Scenario Presentation in the Selection of Innovation Projects," MSI working paper 19-114.

Work experience