Et profilbilde

Professor
Yuko Onozaka { "honorific-suffix": "Professor", "fn": "Yuko Onozaka", "tel": "Telephone: +47 51833716", "email": "yuko.onozaka@uis.no" }

Faculty UiS Business School
Department Department of Economics and Finance
Room EOJ 243

Education

PhD (Agricultural and Resource Economics) 2007

University of California, Davis

 

MS (Agricultural and Resource Economics) 2001

University of California, Davis

 

BS (Statistics) 1999

University of Washington

 

BS (Economics) 1999

University of Washington

Research fields

Research Interests: Choice modeling, applied econometrics, quantitative textual analysis, food marketing, labor and family economics, economics of innovation

Selected publications

Throwing it All Away: Exploring Affluent Consumers? Attitudes toward Wasting Edible Food (with Elisabeth Lind Melbye and Håvard Hansen). Forthcoming in Journal of Food Product Marketing.

Comparing Fish to Meat: Perceived Qualities by Food Lifestyle Segments (with Jonas Torrissen). Aquacultural Economics and Management, 21(1):44-70, 2017.

Can Eco-Labeling Reduce Carbon Emissions? Market-Wide Analysis of Carbon Labeling and Locally Grown Fresh Apples (with Wenjing Hu and Dawn Thilmany McFadden). Renewable Agriculture and Food Systems, 31(2):122-138, 2016. 

Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions (with Elisabeth Lind Melbye and Håvard Hansen). Journal of International Food and Agribusiness Marketing, 27:142-154, 2015.

Consumer Product Perceptions and Salmon Consumption Frequency: The Role of Heterogeneity Based on Food Lifestyle Segments (with Håvard Hansen and Arne Sørvig). Marine Resource Economics, 29(4): 351-374, 2014.

Demand for Ecolabeled Seafood in Japanese Market: A Conjoint Analysis of the Impact of Information and Interactions with Other Labels (with Hirotsugu Uchida, Tamaki Morita and Shunsuke Managi). Food Policy (44): 68-76, 2014.

Whats If You Stop and Think About It? Nutrition Logos and Product Selection Behavior (with Elisabeth Lind Melbye, and Håvard Hansen). Journal of International Food & Agribusiness Marketing 26(2): 140-153, 2014.

Consumer Intention to Buy Front-of-Pack Nutrition Labeled Food Products: The Moderating Effects of Personality Differences? (with Elisabeth Lind Melbye, and Håvard Hansen). Journal of Food Product Marketing 20: 390-407, 2014.

Understanding the Connection between Consumer Motivations and Buying Bahavior: The Case of the Local Food System Movement (with Gretchen Nurse and Dawn Thilmany McFadden). Journal of Food Products Marketing, 18(5): 385-396, 2012.

When Diseases hit Aquaculture: An Experimental Study of Spillover Effects from Negative Publicity (with Håvard Hansen).Marine Resource Economics 26(4): 281-292, 2011.

Does Local Labeling Complement or Compete with Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claims (with Dawn Thilmany McFadden). American Journal of Agricultural Economics, 93(3):693-706, 2011. 

Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale? (with Gretchen Nurse and Dawn Thilmany McFadden). American Journal of Agricultural Economics, 93(2): 583-580, 2011. 

Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior (with Gretchen Nurse and Dawn Thilmany McFadden). Choices, 25(1), 2010. 

What Exactly Are They Paying For?  Explaining the Price Premium for Organic Fresh Produce Consumers (with David Bunch and Douglas Larson).  Agricultural & Resource Economics Update, Vol.9, No.6 (July/Aug 2006).  University of California Giannini Foundation.

Salmon's Position Among Consumers: European Survey Ranks Salmon Second To Chicken (with Håvard Hansen and Ragnar Tveterås). Global Aquaculture Advocate, September/October 2012, pp. 68-71, 2012.

Uninformed or Uninterested? Surveys Examine Japanese Consumers? Interest in Sustainable Seafood (with Hiro Uchida, Tamaki Morita, and Shunsuke Manage). Global Aquaculture Advocate, July/August, pp. 58-60, 2010.

Location, Location, Location: Do Production Sources Influence Consumer Perceptions?  (with S. Blandon, and D. Thilmany McFadden). Agricultural Marketing Report 09-04, Department of Agricultural and Resource Economics, Colorado State University. 2009.

Who Are the Locavores and Where Do They Shop? An Analysis of Fresh Produce Market Choices in the United States (with D. Thilmany McFadden and C. Thomas). Agricultural Marketing Report 09-02, Department of Agricultural and Resource Economics, Colorado State University. 2009.

The Future of Colorado Agritourism: A Look at Current and Future Participation Decisions (with Dawn Thilmany and Martha Sullins).  Economic Development Report, Colorado State University, Report No. 9.  2008.  

The Public's Willingness to Pay for Improving California?s Water Quality (with Douglas Larson and Daniel Lew).  Benefits and Costs Resource Policies Affecting Public and Private Land: Fourteenth Interim Report [W-133].  2001

Research in progress

QUALIDIFF: Quality-Based Differentiation of Salmon (NFR funded). With Pirjo Honkanen and Themis Altingzoglou (Nofima)


Committee and Decision-Making: Textutal Analysis of Federal Open Market Committee Deliveration. With Kenneth Kavajecz, Siri Velseth (UiS Business School, University of Stavanger, Norway) and Neeraj Arora (University of Wisconsin, Madison)


Positioning of Norwegian Seafood in European Market, with Ragnar Tveterås (University of Stavanger, Norway) and Marco Costanegro (Colorado State University)


Innovation and Worker Mobility. With Venke Furre Haaland and Ole Bergsson (University of Stavanger, Norway) 


Household Production and Well-Being. With Susan Holloway (University of California, Berkeley) 

Work experience

Professor 

2017-present; UiS Business School, University of Stavanger, Norway

Associate Professor

2007-2017; UiS Business School, University of Stavanger, Norway

 

Courses taught:

Doctor?s Econometrics (Spring 2011)

Master?s Brand Strategy and Management (MØA 175, fall 2010)

Master?s Market Research Methods (MØA225, Spring 2010)

Master?s Microeconomics (MØA120/MIN150, Spring 2009)

Master?s Market Research and Product Development (Fall 2008)

 

Special Appointment Assistant Professor

2006-2010; Department of Agricultural and Resource Economics, Colorado State University, U.S.A.

 

Courses taught:

Introduction to Econometrics (AERC/ECON335, spring 2007)

PhD Agricultural Marketing (EA710, fall 2006); co-taught with Professor Steve Davies

 

Scientific publications (from Cristin)

  • Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas (2016). Hva tenker konsumentene om laks?.
  • Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas (2016). Survey: Salmon can gain a stronger position.
  • Hansen, Håvard; Onozaka, Yuko; Tveterås, Ragnar (2012). Consumers' Salmon perceptions relate to consumption frequency.
  • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar (2012). Salmon's position among consumers: European survey ranks Salmon second to Chicken.
  • Hjertvikrem, Nina; Fitjar, Rune Dahl; Onozaka, Yuko (2019). Do collaboration lead to more innovative ideas?. Munk School of Global Affairs & Public Policy; 2019-09-26 - 2019-09-28.
  • Fitjar, Rune Dahl; Onozaka, Yuko; Rodríguez-Pose, Andrés (2018). Do Innovative Firms Pay their Employees More?. Regional Studies Association; 2018-06-03 - 2018-06-06.
  • Kipperberg, Gorm; Onozaka, Yuko; Bui, Lin Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra (2018). The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies. Nordic Association of Environmental and Resource Economists; 2018-04-11 - 2018-04-12.
  • Kipperberg, Gorm; Onozaka, Yuko; Bui, Lin Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra (2018). The impact of wind turbines on local recreational values: Further evidence from two travel cost method (TCM) – contingent behavior (CB) studies.. Samfunnsøkonomene; 2018-01-03 - 2018-01-04.
  • Onozaka, Yuko; Costanigro, Marco; Railo, Simen Svendsen; Saue, Vegar Veseth (2018). Consumers' Beliefs and Preferences for a New Food Technology: The Case of Modified Atmospheric Packaging. 2018-08-05 - 2018-08-07.
  • Onozaka, Yuko; Haaland, Venke Furre; Bergesen, Ole (2018). Knowledge Spillover through Worker Mobility and Effects on Firms' Innovation. EALE; 2018-09-13 - 2018-09-15.
  • Onozaka, Yuko; Torrissen, Jonas (2018). Environmental Halo Effects and Cross-Product Perception Spillovers: A Case of Farmed Salmon and Wild-Cought Cod. World Aquaculture Association; 2018-08-25 - 2018-08-29.
  • Karoline, Eriksen; Onozaka, Yuko; Kristina, Pettersen; Tveterås, Ragnar (2017). Hva har skjedd med laksens posisjon?.
  • Kipperberg, Gorm; Lohaugen, Marthe; Onozaka, Yuko; Refsdal, Greta (2017). The impact of a wind farm on the use-values from a local recreational area.. Finnish Environment Institute and Univerisity of Helsinki; 2017-04-20 - 2017-04-22.
  • Tveterås, Ragnar; Karoline, Eriksen; Onozaka, Yuko; Pettersen, Kristina (2017). Changes in European consumer perceptions of farmed salmon.
  • Torrissen, Jonas; Onozaka, Yuko (2016). Food lifestyle as a determinant for consumer segments of seafood. World Aquaculture Society; 2016-02-23 - 2016-02-26.
  • Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas (2016). Hva tenker konsumentene om laks?.
  • Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas (2016). Survey: Salmon can gain a stronger position.
  • Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko (2015). Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions. 2015-03-15 - 2015-03-17.
  • Hansen, Håvard; Melbye, Elisabeth Lind; Onozaka, Yuko (2013). Advertising functional food: The effects of physical body size and appeal type on ad credibility and purchase intentions,. UiS, UiT, UmB og Nofima; 2013-11-05 - 2013-11-06.
  • Onozaka, Yuko; Sallis, James E.; Wallentin, Fan Yang; Hansen, Håvard; Tveterås, Ragnar (2013). The Micro and Macro country image scale: An empirical validation based on Norwegian Salmon in foreign markets,. UiS, UiT, UmB og Nofima; 2013-11-05 - 2013-11-06.
  • Onozaka, Yuko; Tveterås, Ragnar; Hansen, Håvard (2013). Lifestyle segmentation of seafood consumers: A latent class analysis. UiS, UiT, UmB og Nofima; 2013-11-05 - 2013-11-06.
  • Hansen, Håvard; Onozaka, Yuko; Tveterås, Ragnar (2012). Consumers' Salmon perceptions relate to consumption frequency.
  • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar (2012). Multi-Country, Multi-Species Comparisons of Seafood Consumption Decisions: Lifestyle, Country Image and Product Perceptions. World Aquaculture Society; 2012-09-01 - 2012-09-05.
  • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar (2012). Norsk laks sin posisjon hos konsumentene.
  • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar (2012). Positioning of Norwegian Seafood: Preliminary Results from International Survey. 2012-05-15.
  • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar (2012). Positions of Norwegian Herrings. Norwegian Seafood Council; 2012-09-05 - 2012-09-06.
  • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar (2012). Salmon's position among consumers: European survey ranks Salmon second to Chicken.
  • Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard (2012). Individual’s Personality, Food Choice and Health Logo Use. European Association of Agricultural Economics; 2012-07-13 - 2012-07-14.
  • Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard (2012). What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior. Agricultural and Applied Economics Association; 2012-08-12 - 2012-08-14.
  • Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn (2010). Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?. 2010-07-25 - 2010-07-27.
  • Onozaka, Yuko; Uchida, Hirotsugu; Morita, Tamaki; Managi, Shunsuke (2010). Eco-Labeled Seafood in Japanese Market How does information affect consumers? perceptions of eco-labeled seafood?. 2010-01-31 - 2010-02-02.
  • Onozaka, Yuko; Uchida, Hirotsugu; Morita, Tamaki; Managi, Shunsuke (2010). Uninformed or Uninterested? Surveys Examine Japanese Consumers Interest in Sustainable Seafood.