Et profilbilde

Professor
Erik Lee Olson { "honorific-suffix": "Professor", "fn": "Erik Lee Olson", "tel": "", "email": "erik.l.olson@uis.no" }

Avdeling/enhet Handelshøgskolen ved UiS
Institutt/senter Avd. for innovasjon, led. og mark.føring

Undervisning

Forskningsområder

Utvalgte publikasjoner

Pågående forskning

Arbeidserfaring

Vitenskapelige publikasjoner (fra CRISTin)

  • Thjømøe, Hans M.; Olson, Erik (2011). Forbrukeratferd. Universitetsforlaget. ISBN 9788215018218. 379 s.
  • Olson, Gary; Olson, Erik (2003). A Pictorial History of Sioux Falls, SD. Donning Co.. ISBN 089865436X. 192 s.
  • Thjømøe, Hans Mathias; Olson, Erik (2001). Forbrukeratferd. Universitetsforlaget/Focus forl.. ISBN 8215000169. 323 s.
  • Brønn, Peggy Simic; Olson, Erik (1998). Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis. Handelshøyskolen BI.
  • Olson, Erik (1992). Computer Assisted Decision Aids in Difficult Decision Environments: Factors Which Enhance the Probability of Decision Errors and Decision Error Impact on Subjective Evaluations of the Decision Aid. University Microfilms International. 252 s.
  • Olson, Erik (2018). Trumping research biases.
  • Olson, Erik (2018). Will songs be written about self-driving cars?.
  • Bradley, David; Olson, Erik (2017). What’s gonna drive you home?. Science Spot, Science News and Inderscience Research Spot. [Fagblad]; 2017-01-24.
  • Hansen Eriksrud, Ole Jonny; Olson, Erik (2016). Om et år er Amalie Iuel «fritt vilt» for sponsorene. Nettavisen. [Avis]; 2016-08-14.
  • Olson, Erik (2014). Are you willing to pay more for Organic Foods?.
  • Olson, Erik (2014). Does Green Innovation Pay Off?.
  • Olson, Erik (2014). Fantasy League Sponsoring.
  • Olson, Erik (2014). The Down-side of Relationship Marketing.
  • Olson, Erik (2013). Duellen, Elbillers særbehandling. energi. [Avis]; 2013-08-01.
  • Olson, Erik (2012). Explaining Electric Car Adoption.
  • Olson, Erik (2012). Sponsorship Effects of Sports Team Rivalry.
  • Olson, Erik (2011). Crisis Management in Social Media.
  • Olson, Erik (2011). It's Not Easy Being Green.
  • Olson, Erik (2006). "Outing” the Store Brand Supplier: Does it Increase the Quality Perceptions of Store Brands?. 2006-06-22 - 2006-06-24.
  • Olson, Erik; Bakke, Geir (2004). A comparison of new product development practices in North America and Norway.
  • Olson, Erik; Bakke, Geir (2004). Creating breakthrough innovations by implementing the Lead User methodology.
  • Olson, Erik; Thjømøe, Hans Mathias (2004). Sponsorship Identification Revisited: Does Expertise, Involvement, Familiarity, or Prior Attitudes Explain SponsorshipRecall Accuracy and Use of Construction Heuristics?. 2004-06-06.
  • Olson, Erik; Brønn, Carl (2001). Seeing Their World: The Cognitive Mapping of Product Managers. American Marketing Association; 2001-02-13 - 2001-02-16.
  • Olson, Erik; Widing, Robert E (2000). Are Interactive Decision Aids Better Than Passive Decision Aids? A Comparison with Implications for Information Providers on the Internet. American Marketing Association; 2000-02-15 - 2000-02-18.
  • Olson, Erik L.; Thjømøe, Hans M. (1999). Cross-Cultural Segmenting and Brand Extension: the Case of the Mercedes A-Class Launch.
  • Olson, Erik; Thjømøe, Hans M. (1998). Cross-Cultural Segmenting and Brand Extension: The Case of the Mercedes-Benz A-Class Launch. ESOMAR; 1998-01-25 - 1998-01-28.
  • Olson, Erik; Thjømøe, Hans M. (1997). The Effects of Mere Exposure on Brand Preference. AMA; 1997-02-07 - 1997-02-10.
  • Widing, Robert E; Olson, Erik (1997). Brand Search Behavior for Users of Cutoff Decision Aids. 1997-03-21 - 1997-03-24.
  • Widing, Robert E; Speed, Richard; Olson, Erik (1997). Control Systems for the Market Oriented Organization. EMAC; 1997-05-20 - 1997-05-23.
  • Olson, Erik; DeWitt, Frank (1996). Do Consumer Loyalty Programs Really Create Brand Loyalty?. 1996-05-25 - 1996-05-28.
  • Widing, Robert E; Olson, Erik; Talarzyk, Wayne (1995). The Predictive Power of Linear Models as Computer Assisted Decision Aids. 1995-07-05 - 1995-07-07.
  • Widing, Robert E; Olson, Erik; Talarzyk, Wayne (1992). The ADE Scale: Measures of and Relationships Among Accuracy, Difficulty, and Mental Effort in Aided Decision Making. American Marketing Association; 1992-08-15 - 1992-08-17.
  • Olson, Erik (1991). The Unintended Negative Consequences of Advertising During the Early Years of the Modern Advertising Era: An Editorial Content Analysis of Popular Magazines: 1900-1940. American Marketing Association; 1991-08-05 - 1991-08-08.
  • Widing, Robert E; Talarzyk, Wayne; Olson, Erik (1991). Electronic Information Systems for Consumers: An Evaluation of Computer Assisted Formats in Multiple Decision Environments. American Marketing Association; 1991-08-05 - 1991-08-08.
  • Widing, Robert E; Talarzyk, Wayne; Olson, Erik (1990). An Evaluation of a Computer Assisted Cutoff Decision Aid in Multiple Choice Contexts. American Marketing Association; 1990-08-08 - 1990-08-10.