Prof. Christine Lundberg was awarded a PhD in Business Administration from the School of Business, Economics and Law at Gothenburg University, Sweden in 2010. In 2014, she was awarded the title Associate Professor in Tourism from the Swedish higher education system. In 2010, she co-founded the international research network POPCULTOUR, researching tourism and events in the wake of popular culture expressions such as films, TV shows, literature, and music. Before joining University of Stavanger, she worked in higher education in the UK and Sweden for 20 years. Christine is first author on the research paper Herzberg's Two-Factor Theory of Work Motivation Tested Empirically on Seasonal Workers in Hospitality and Tourism which is in the Top 20 Most Downloaded papers in the last 90 days in the 4* journal Tourism Management (February 2020). She received the Swedish Association of Educational Writers' Prize in 2013. She was awarded the title Female Researcher of the Year at University of Borås, Sweden in 2006.
Tourism and events in the wake of popular culture expressions such as films, TV shows, literature, and music.
Geraghty, L., Ziakas, V., Lundberg, C. (2020) Guest Editorial: Exploring the Popular Culture and Tourism Place-Making Nexus. Journal of Popular Culture, Vol. 52, No. 6, pp. 1241-1249.
Lexhagen, M., Lundberg, C., Chekalina, T. (2020) Traveling in the Footsteps of ABBA. Journal of Popular Culture, Vol. 52, No. 6, pp. 1408-1432.
Lundberg, C, Ziakas, V. (2018) Fantrepreneurs in the Sharing Economy: Co-Creating Neo-Tribal Events. Event Management, Vol. 22, No. 2, pp. 287-301.
Lundberg, C. & Ziakas, V. (Eds.) (2018) Routledge Handbook of Popular Culture and Tourism. Routledge, Abingdon, UK.
Lundberg, C., Ziakas, V., Morgan, N. (2017) Conceptulising On-Screen Tourism Destination Development. Tourist Studies. Vol. 18, No. 1, pp. 83-104.
Li, S., Li, H., Song, H., Lundberg, C., Shen, S. (2017) The Economic Impact of On-Screen Tourism: The Case of The Lord of the Rings and The Hobbit. Tourism Management. Vol. 60, pp. 177-187.
Larson, M, Lundberg, C & Lexhagen, M. (2013) Thirsting for Vampire Tourism: Developing Pop Culture Destinations. Journal of Destination Marketing & Management. Vol. 2, No. 2, pp. 74-84.
Lundberg, C., Lexhagen, M. & Mattsson, S. (2012). Twication: The Twilight Saga Travel Experience. Jengel Förlag AB: Östersund, Sweden.
Lundberg, C., Fredman, P., Wall-Reinius, S. (2012) Going for the Green? The Role of Money among Nature-Based Tourism Entrepreneurs. Current Issues in Tourism. iFirst article, pp. 1-8.
Lundberg, C. & Fredman, P. (2011) Success Factors and Constraints among Nature-Based Tourism Entrepreneurs. Current Issues in Tourism. Vol. 15, No. 7, pp. 649-671.
Sundström, M., Lundberg, C. & Giannakis, S. (2011) Tourist Shopping Motivation: Go with the Flow or Follow the Plan, International Journal of Quality and Service Sciences. Vol. 3, No. 2, pp. 211-224.
Lundberg, C., (2011) Critical Service Encounters in Restaurants: The Personnel's Perspective. Scandinavian Journal of Hospitality and Tourism. Vol. 11, No. 1, pp. 1-19.
Lundberg, C., Lexhagen, M. & Mattsson, S. (2011). I populärkulturturismens spår: Twilight + Vacation = Twication. Jengel Förlag AB: Östersund, Sweden.
Lundberg, C. & Lexhagen, M. (2010). The Popular Culture Tourism Service System: The Case of Twilight. Impresa Ambiente Management. Vol. 4, No. 3. pp. 439-458.
Lundberg, C., Gudmundson, A. & Andersson, T. (2008). Herzberg's Two-Factor Theory of Work Motivation Tested Empirically on Seasonal Workers in Hospitality and Tourism. Tourism Management, Vol. 30, pp. 890-899.
Lundberg, C. (2008). A Word-of-Mouth Approach to Informal Information Sharing among Part-Time and Short-Term Employed Front-Line Workers in Tourism. Journal of Vacation Marketing, Vol. 14, No. 1, pp. 23-39.
Lundberg, C. & Mossberg, L. (2008). Learning by Sharing: Waiters' and Bartenders' Experiences of Service Encounters. Journal of Foodservice, Vol. 19, No. 1, pp. 44-52.
The project consist of three studies, with each one focuses on a key aspect of the influence that popular culture has (i.e. the emotional, cognitive, and behaviour) on Millennial tourists.
Study 1: Millennial's emotional response to the popular culture and the formation of place attachment from fictional world to the real world.
Study 2: Millennial's cognitive perception of destination under the influence of popular culture.
Study 3: Millennial's behaviour and intention travel in the footsteps of popular culture and purchase associated products (including merchandise).
Before joining University of Stavanger, Christine worked in higher education in the UK and Sweden for 20 years. She started her career in higher education at the European Tourism Research Institute (ETOUR) at Mid Sweden University and most recently, before joining the The Norwegian School of Hotel Management, University of Stavanger, she worked at the School of Hospitality and Tourism Management at University of Surrey, UK.
- Lundberg, Christine; Lindström, Kristina N. (2020). Sustainable management of popular culture tourism destinations: A critical evaluation of the Twilight Saga servicescapes. Sustainability. ISSN 2071-1050. Volum 12. DOI: 10.3390/su12125177.
- Lexhagen, Maria; Lundberg, Christine; Chekalina, Tatiana (2019). Traveling in the Footsteps of ABBA. Journal of Popular Culture. ISSN 0022-3840. Volum 52. Hefte 6. s. 1408-1432. DOI: 10.1111/jpcu.12859.
- Geraghty, Lincoln; Ziakas, Vassilios; Lundberg, Christine (2019). Exploring the Popular Culture and Tourism Placemaking Nexus.