The course utilizes the "Disciplined Entrepreneurship" 24 step process where the students gradually develop a business plan and train in pitching the steps in class. The business plan is made to ensure that all issues are treated and analyzed. The final result is a business plan that can be used for possible funding. The evaluation is based on the business plan, but can be significantly adjusted based on oral presentation & defense.
Students will have the possibility to use tasks from companies in this course as an alternative to coming up with their own idea. This will be using the InGenious setup where UiS collaborate with other ECIU universities.
Upon completion of the course, students will:
- have a theoretical and practical understanding of how research or knowledge-based businesses are created and how these ideas can form the basis for specific businesses based on the Disiplined Entrepreneurship method. This includes both new start-ups and growth for existing companies. Including:
- How ideas or research can become commercialized and turned into a business
- What characterizes a successful start-up company including Business Plan objectives and structure with a Business Model
- Methods and techniques for investigating market needs and potential demand
- Intellectual Property Rights (IPR) or "intellectual property" as a strategic tool for business development
- Valuation, financing strategy and sources.
Upon completion of the course, students will be able to:
- Prepare a business plan
- Evaluate the potential of different business ideas
- Clarify the product or the service function for customers/users, customer value and cost estimates
- Perform financial analysis, profitability analysis and risk analysis and identify resource requirements
- Prepare and perform a presentation for investors
The "Disciplined Entrepreneurship Workbook" describe 24 steps which the student groups will utilize and present in class during the course. Topics are:
- Who is your customer
- What can you do for your customer
- How does your customer acquire your product
- How do you make money of your product
- How do you design and build your product
- How do you scale your business
The information from working with the 24 steps shall be collected into a business plan and is the basis for the oral presentation and defense.
Required prerequisite knowledge
Recommended previous knowledge
|Written business plan according to specified requirements||1/2||1||A - F||All. |
|Oral exam||1/2||A - F|
Method of work
The sessions will be organized as a combination of lectures, group discussions and group presentations. During the course we will use guest speakers who are specialists within their fields.
It is a requirement that students work together in groups of 3-5, and we encourage interdisciplinary groups.
The final mark for the submitted business plan (and the defense) is determined on the basis of the formal quality of the business plan, i.e. how well it is documented, how well the choices made are argued for, and how the analyzes are conducted. Is the result feasible and trustworthy? Does it have a good connected "story" from introduction to budget and conclusion? It is the group's responsibility to find a project or idea for the business plan; however, the lecturer will be able to assist in finding appropriate projects.
|From idea to business (MØA125_1)||5|
|Entrepreneurship in Technology based companies (MIN220_1)||5|
Link to reading list
Sist oppdatert: 07.07.2020