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This is the study programme for 2020/2021.


Do you have an idea or want to startup for yourself? Are you an entrepreneur or are you just interested in innovation or business plans in general? Maybe you just want to test out your theoretical knowledge or turn your ideas into a practical project with professional guidance. Through the course Entrepreneurship and Business Plan you will be able to challenge your abilities and acquire useful and sought-after knowledge.
The course utilizes the "Disciplined Entrepreneurship" 24 step process where the students gradually develop a business plan and train in pitching the steps in class. The business plan is made to ensure that all issues are treated and analyzed. The final result is a business plan that can be used for possible funding. The evaluation is based on the business plan, but can be significantly adjusted based on oral presentation & defense.
Students will have the possibility to use tasks from companies in this course as an alternative to coming up with their own idea. This will be using the InGenious setup where UiS collaborate with other ECIU universities.

Learning outcome

Knowledge
Upon completion of the course, students will:
  • have a theoretical and practical understanding of how research or knowledge-based businesses are created and how these ideas can form the basis for specific businesses based on the Disiplined Entrepreneurship method. This includes both new start-ups and growth for existing companies. Including:

- How ideas or research can become commercialized and turned into a business
- What characterizes a successful start-up company including Business Plan objectives and structure with a Business Model
- Methods and techniques for investigating market needs and potential demand
- Intellectual Property Rights (IPR) or "intellectual property" as a strategic tool for business development
- Valuation, financing strategy and sources.
Skills
Upon completion of the course, students will be able to:
  • Prepare a business plan
  • Evaluate the potential of different business ideas
  • Clarify the product or the service function for customers/users, customer value and cost estimates
  • Perform financial analysis, profitability analysis and risk analysis and identify resource requirements
  • Prepare and perform a presentation for investors

Contents

In this course, you will make a business plan in a small group. Making a business plan is a kind of summary of many of the other courses that a bachelor student has taken.
The "Disciplined Entrepreneurship Workbook" describe 24 steps which the student groups will utilize and present in class during the course. Topics are:
- Who is your customer
- What can you do for your customer
- How does your customer acquire your product
- How do you make money of your product
- How do you design and build your product
- How do you scale your business
The information from working with the 24 steps shall be collected into a business plan and is the basis for the oral presentation and defense.

Required prerequisite knowledge

None.

Recommended previous knowledge

Basic knowledge on strategy, marketing, and accounting is recommended but not obligatory.

Exam

Written business plan and oral exam
Weight Duration Marks Aid
Written business plan according to specified requirements1/21 A - FAll.
Oral exam1/2 A - F
The written submisssion will be given a grade that counts for 50%. The Oral Exam consists of a presentation and defence which counts for 50%. The written assignment and the oral exam will be considered together in relation to the final grade.

Coursework requirements

Mandatory participation of at least 60% of lectures, Submission of preliminary draft description of the business concept
Participants are expected to work on their group project and business plan throughout the semester. It is obligatory to attend at least 60% of lectures/ presentations. Active participation in class is expected and 2 of the 24 steps will be presented by the groups each week.

Course teacher(s)

Course coordinator
Jan Frick
Course teacher
Odd Terje Høie, Ola Barkved , Jan Frick

Method of work

The workload is estimated to be 270 hours for the average student. (Approximately 30 hours of lectures, 5 hours of presentations, 200 hours reading material and writing on the 24 steps that develops into a business plan, 40 hours preparing for an oral exam with presentation and defence.) Instruction is provided through 3 hour sessions. A schedule will be available at course start. Between sessions, participants must work on their business plan independently in their groups. Students will receive guidance from lecturers in class or by deliveries of presentations / business plan in progress. Deliveries of work in progress is voluntary, but needed to get feedback, in addition to comments in class.
The sessions will be organized as a combination of lectures, group discussions and group presentations. During the course we will use guest speakers who are specialists within their fields.
It is a requirement that students work together in groups of 3-5, and we encourage interdisciplinary groups.
The final mark for the submitted business plan (and the defense) is determined on the basis of the formal quality of the business plan, i.e. how well it is documented, how well the choices made are argued for, and how the analyzes are conducted. Is the result feasible and trustworthy? Does it have a good connected "story" from introduction to budget and conclusion? It is the group's responsibility to find a project or idea for the business plan; however, the lecturer will be able to assist in finding appropriate projects.

Overlapping courses

Course Reduction (SP)
From idea to business (MØA125_1) 5
Entrepreneurship in Technology based companies (MIN220_1) 5

Open to

All study programs at the University of Stavanger.

Course assessment

Students will have the opportunity to give feedback on the course first in an early dialogue, and then a written course evaluation at the end of the course.

Literature


Link to reading list


This is the study programme for 2020/2021.

Sist oppdatert: 07.07.2020