This is the study programme for 2019/2020. It is subject to change.

This course examines the factors that promote entrepreneurial success in new business ventures as well as in existing companies. The course focuses on knowledge-intensive entrepreneurship, as the basis for sustained competitive advantages. Topics include idea generation and evaluation, intellectual property rights analysis, market analysis, strategy analysis, analysis of resources including knowledge resources, external networks and partnerships management, financing options and liquidity control.

Learning outcome

Students will gain a theoretical and practical understanding of how knowledge-based businesses are developed and how these ideas can form the basis for specific businesses. An important coordinating theme in the program is the contents of a business plan.
The main objective of the course is to explore how ideas or research can become commercialized into a business concept. This includes examination of core issues such as technology screening, hiring of key staff, R&D management, external networks and partnerships, market analysis, financing options, liquidity control and intellectual property rights.
Upon completion of the course, students will be able to:
- Identify and evaluate ideas
- Investigate the market potential of new knowledge and technology
- Understand customer needs and wants
- Estimate necessary resources
- Exploit external networks and partnerships
- Perform financial and liquidity analysis
- Prepare a business plan
Upon completion of the course, students will acquire the skills to be able to:
- Take on an entrepreneurial role in existing firms and new business ventures
- Understand particular issues and characteristics of knowledge-based entrepreneurship and intrapreneurship
- Develop business plans and other deliverables in cross-disciplinary teams
- Exchange views and experiences with professionals and help to develop good practice
- Reflect on ethical issues within the discipline
- See the topic in a broader context from a societal perspective
- Use the acquired expertise in innovation studies in established companies or organizations


Both existing companies and new business ventures depend on entrepreneurial skills to succeed and grow. This course examines the factors that promote entrepreneurial success, and the skills and behaviours necessary to be a successful entrepreneur. Most students will pursue careers within existing firms, and in many sectors successful companies increasingly depend on frequent innovations related to products, processes, organization and culture. This implies that entrepreneurial skills have become more crucial for firms' employees and managers.
The course focuses on knowledge-intensive entrepreneurship, since entrepreneurial ventures in high-cost economies exposed to international competition, such as the Norwegian economy, need to be based on combinations of knowledge and technologies which can provide sustained competitive advantages and sufficient economic returns to financial and human capital.
The course introduces business plan issues and theoretical issues. It deals with issues that concern knowledge-based start-ups and existing companies, including technology screening, hiring of core people, R&D management, external networks and partnerships, market analysis, financing options, liquidity control and intellectual property rights.

Required prerequisite knowledge



Written business plan and oral exam
Weight Duration Marks Aid
Written business plan according to specified requirements1/22 monthsA - F
Oral exam1/2 A - F
The written submisssion will be given a grade that counts for 50%. The Oral Exam consists of a presentation and defence which counts for 50%. The written assignment and the oral exam will be considered together in relation to the final grade.

Coursework requirements

Participation, Preliminary draft of business plan, Presentation of assignments
Participation will be required at 2/3 of lectures.
Minimum of two oral presentations during the course.
Submission of preliminary draft description of the business concept divided into obligatory assignments that will receive feedback before delivery of a final business concept that will include revised versions of the assignments.

Course teacher(s)

Course teacher
Elisa Thomas , John Robert Bessant , Rune Dahl Fitjar , Ola Barkved , Ragnar Tveterås , Jan Frick
Course coordinator
Tatiana Aleksandrovna Iakovleva

Method of work

Instruction is provided through lectures. Active participation in class is expected. Between sessions, participants must work independently in groups with a business plan or other deliverables agreed with the lecturers. Students will be supervised by lecturers and/or mentors from the business community.
The sessions will be organized as a combination of lectures, group discussions and obligatory presentations. During the course we will use guest speakers who are specialists within their fields.
It is expected that participants will work on their group project and business plan throughout the semester and deliver parts of the work (assignments) according to announced deadlines.
It is desirable that students work together in groups, and we encourage interdisciplinary groups. When the project deliverable is a business plan, grading is determined on the basis of the formal quality of the business plan, i.e. how well decisions are documented and argued for and how the analysis is conducted. It is the group's responsibility to find a project or idea for the knowledge-based business plan (this can be related to start-up or a project within an existing company). Tutors may be able to assist in finding appropriate projects.
Expected workload: 250-300 hours
Lectures: 50 hours
Self-study: 100 hours
Business plan: 100 hours

Open to

The course is open for all Master's students at the University of Stavanger, and students who are enrolled in Gründerskolen at UiO.

Course assessment

Student evaluation will be carried out in accordance with the UiS Business School's evaluative system.


Read, S., Sarasvathy, S., Dew, N. and Wilbank, R. 2017 Effectual Entrepreneurship, Routlegde
The rest of the syllabus will be announced at the start of the course.

This is the study programme for 2019/2020. It is subject to change.

Sist oppdatert: 19.01.2020