This is the study programme for 2020/2021.

This course is about research into service design and how scientific research methods are employed in order to design service business products.
In the course we will investigate the principles of service design processes, types of service designs and forces / drivers - like e.g. attention to global warming and globalization, and criteria for evaluation.
Thereafter we will explore the use of scientific methods that can support service designs.

Learning outcome

A candidate who has completed the course should have the following learning outcomes defined in terms of knowledge skills and general competence:
After completing this course, the student has
  • advanced knowledge on the past and present theory and research within service design.
  • in-depth knowledge on the development of central theories and scientific methods used in service design.
  • in-depth knowledge of alternative principles in service design processes and design thinking
  • training in different approaches to new designs and value creation

thorough professional knowledge that can be used for new perspectives on service design in a contemporary international context
After completing this course, the student can
  • apply advanced theories and methods to evaluate service design processes.
  • apply evidence-based knowledge to design research projects on service design challenges
  • plan and implement service design processes

General Competence:
After completing this course, the student can
  • analyze and formulate problem statements concerning service designs, including ethical issues.
  • contribute in teamwork that may lead to new thinking and innovation processes.
  • apply his/her knowledge and skills in new areas in order to carry out advanced assignments and service design projects


The service design process.
Approaches and principles in service design
Types service products and designs
Drivers of a service design the (technology, environmental / political / social / economic changes, culture, globalizations etc).
Goals and evaluation criteria (e.g. usefulness, usability, efficiency, effectiveness and desirability, mirroring)
Research methods supporting service designs
Design thinking

Required prerequisite knowledge


Recommended previous knowledge

MHR101 Research Methods for Business and Leadership


Home exam and oral exam
Weight Duration Marks Aid
Home exam, individually or in groups2/57 daysA - FAll.
Oral exam, individual3/530 minutesA - F1)
1) Own home exam

Coursework requirements

Compulsory assignments
Each student must complete and pass three course assignments.

Course teacher(s)

Course coordinator
Einar Marnburg

Method of work

Weekly 3-hour classes throughout the semester.
Active student learning by means of short seminars, case discussions, dialogues and presentations.

Open to

Master students in Service leadership in International business program, master students on incoming exchange and other master students from UiS when vacant places. 

Course assessment

The course will be assessed and evaluated according to the University of Stavanger' administrative quality system.


Literatur will be published as soon as it has been prepared by the course coordinator/teacher

This is the study programme for 2020/2021.

Sist oppdatert: 22.09.2020