This is the study programme for 2020/2021.

In this course, groups of 2 students will work together with industrial partners in order to improve or create new service products.
The industrial partner will define the service design project, the students will make an evaluation report of the design topic in general, followed by a research proposal that can be used as a basis for the master thesis.
This course can only be taken in combination with the courses MHR201: Advanced methods in business research and analytics, and MHR202: Research Based Service Design as part of a research track.

Learning outcome

A candidate who has completed the course should have the following learning outcomes defined in terms of knowledge skills and general competence:
After completing this course, the student has
• advanced knowledge on the development of a specified service product addressed in his/her project.
• in-depth knowledge on scientific methods employed for supporting and/or evaluating his/her design project.
• In-depth knowledge of design process of a specific service project and an industrial designing case.
• training in identifying and analyzing stakeholders’ attitudes and behavior in connection to their project case.
• thorough professional knowledge that can be used for new perspectives on service design in a contemporary international context
After completing this course, the student can
• analyze service design theories, methods and interpretations, and apply these to a specific practical case
• design an innovation process and make a blueprint of the phases involved
• critically analyze the innovation process as it develops, and suggest course changes if needed
• take strategical and knowledge-based decisions during the project process.
General Competence:
After completing this course, the student can
• analyze and formulate problem statements for concerning service designs, including stakeholder analysis and ethical issues.
• contribute in team- work focusing on specific innovation processes.
• Communicate and argue for their case innovation project based on analyses, methodology and conclusions, both to specialists and a general public.
• apply knowledge and skills acquired during the project work on designing a proposal for a research project (master thesis).


Students collaborates on an actual service innovation project with an industrial partner. Students write a supervised report on the actual service product and a research proposal.

Required prerequisite knowledge


Recommended previous knowledge

MHR101 Research Methods for Business and Leadership
MHR101: Research Methods for Business and Leadership, or equivalent.


Home exam and oral exam
Weight Duration Marks Aid
Home exam - project paper2/57 daysA - FAll.
Oral exam3/530 minutesA - F1)
1) Own project paper

Coursework requirements

Compulsory assignments

Course teacher(s)

Course coordinator
Marie Christine Lundberg , Terje Ingebrigt Våland

Method of work

Each group will have a supervisor from UiS and a contact person from the industrial partner.
The students will work actively with the industrial partner.
UiS will arrange seminars where all students, industrial partners and supervisors participate. (If confidentiality concerns, this will be respected accordingly)

Open to

Master students in Service leadership in International business program, master students on incoming exchange and other master students from UiS when vacant places. 

The course can only be taken in combination with the courses MHR201 and MHR202.

Course assessment

The course will be assessed and evaluated according to the University of Stavanger' administrative quality system.


Link to reading list

This is the study programme for 2020/2021.

Sist oppdatert: 14.08.2020