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This is the study programme for 2019/2020. It is subject to change.


The course deals with the areas of strategy on the business, corporate and technology level, and the development of industrial services from the technical capabilites of a company. It deals with development, delivery and use of various product support services directed towards advanced technical equipment, machinery and production systems, as well as industrial services in general. The focus is especially directed towards the petroleum industry, but can be generalized towards land based industry.

Learning outcome

The course shall give the student a basic understanding of management strategy and industrial services and product support, and training in problem resolution, analysis and report writing.
It shall give an understanding of the driving forces behind technology and service development and changes to the competitive situation.

Contents

The course covers the two interrelated areas of industrial strategy and industrial services. The first cover strategy on the business and corporate level. The second cover how technology companies build competitive strength by not only providing products but increasingly developing industrial services based on the technologiacal capabilities of the company. The latter area cover industrial technology and knowledge based services, after sales services, product support, service delivery strategies, service delivery performance management system, planning, management and execution of the support service.
The course will have seminar form where the students are given the chance to present and discuss problems related to content in selected literature and papers. The topics covered may vary some from year to year.
The course includes development and preparation, presentation and defense of written report containing problem answers, critic of a different student report, as well as participation in discussion during seminars. The work normally is performed in groups of two students. The course language is English.

Required prerequisite knowledge

None.

Exam

Weight Duration Marks Aid
Report and presentation1/1 A - F
Report counts for 100 % of the grade. Both the report and the presentation (pass/fail) must be passed to pass the course.

Course teacher(s)

Course coordinator
Knut Erik Bang
Course teacher
Tore Markeset
Head of Department
Tor Henning Hemmingsen

Method of work

Project, lectures, participation in guest lectures and industrial seminars. Lecture language is English.

Overlapping courses

Course Reduction (SP)
Industrial services (MOM400_1) 5

Open to

Admission to Single Courses at the Faculty of Science and Technology
Industrial Asset Management - Master's Degree Programme
Offshore Technology - Master's Degree Programme

Course assessment

Standard forms and/or discussion

Literature

Compendium in Three parts:
Part 1 - Services:
  • Excerpt 1: Lovelock, C. and Wirtz, J. (2011). Services Marketing: People, Technology, Strategy. 7th ed., Prentice, Hall Boston
  • Article 1: Markeset, T. and Kumar, U. (2004). "Design and Development of Product Support and Maintenance Concepts for Industrial Systems" Journal of Quality in Maintenance Engineering, Vol. 9 No. 4
  • Article 2: Markeset, T. and Kumar, U. (2004). "Product Support Strategy: Conventional versus Functional Products" Journal of Quality in Maintenance Engineering, Vol. 11 No. 1
  • Article 3: Kumar, R., Markeset, T. and Kumar, U. (2004), "Maintenance of Machinery, Negotiating Service Contracts in Business-to-Business Marketing", International Journal of Service Industry Management, Vol. 15 No. 4, pp. 400-413
  • Article 4: Kumar, R. and Kumar, U. (2004), "Service Delivery Strategy: Trends in Mining Industries", International Journal of Surface Mining, Reclamation and Environment, Vol. 18 No. 4, pp. 299-307.
  • Article 5: Kumar, R. and Kumar, U. (2004), "A Conceptual Framework for the Development of a Service Delivery Strategy for Industrial Systems and Products", Journal of Business and Industrial Marketing, Vol. 19 Issue - 5, pp. 310-319.
  • Article 6: Kumar, R., Markeset, T., Kumar, U. (2006a). "Remote Operation and Maintenance Support Services: a Conceptual Framework", In: The Proceedings of the Mine Planning and Equipment Selection Conference (MPES2007), December 11-13th, Bangkok,Thailand
  • Article 7: Kumar, R. and Markeset, T. (2007). "Development of Performance-based Service Strategies for the O&G Industry: a Case Study", Journal of Business and Industrial Marketing, 22/4, pp. 272-280
  • Article 8: Kumar, R., Markeset, T., Kumar, U. (2006b). "Implementation and Execution of Industrial Service Strategies: a Case Study from the Oil and Gas Industry", Journal of Quality in Maintenance Engineering

Part 2 - Strategy:
  • Excerpt 1: de Wit, B. and Meyer, R. (2014) Strategy - An International Perspective. Andover, UK: Cengage Learning. Chapter 4: Business Level Strategy
  • Excerpt 2: de Wit, B. and Meyer, R. (2014) Strategy - An International Perspective. Andover, UK: Cengage Learning. Chapter 5: Corporate Level Strategyring, Vol. 12 No. 2, pp. 105-117

Part 3 - Changes to Strategy:
Globalization
  • Article 1: Bang, K. E. and Markeset, T. (2011). Identifying the Drivers of Economic Globalization and the Effects on Companies' Competitive Situation, In: The Proceedings of the International Conference on Advances in Production Management Systems. Stavanger, Norway, September 26-28th (2011)
  • Article 2: Bang, K. E. and Markeset, T. (2011). Impact of Globalization on Model of Competition and Companies' Competitive Situation. In: The Proceedings of the International Conference on Advances in Production Management Systems, Stavanger, Norway, September 26-28th (2011)
  • Article 3: Bang, K. E. and Markeset, T. (2011). The Oncoming Waves of Competition,
  • Article 4: Bang, K. E. and Markeset, T. (2011). Towards a New Type of Company: Changes in Company Assets and Core Activities and in Asset Management.

Servitization
  • Excerpt 1: Chesbrough, H. (2011). Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era. Jossey- Bass, San Fransisco


This is the study programme for 2019/2020. It is subject to change.

Sist oppdatert: 10.12.2019