Experience design (BRL103)

Content

This course focuses on experience design and digitalisation in the visitor industry. Through theory, practical examples, and case studies, it provides insight into how to design meaningful experiences within the visitor industry from a customer journey perspective. The course also explores how different stakeholders in the visitor industry work with strategy, planning, and the design of physical, hybrid, and digital visitor experiences. An important part of the course is to demonstrate how different approaches to designing experiences from a customer journey perspective and various presentation formats can contribute to creating cohesive experience quality. Understanding the overarching management of experience quality and its relationship with the destination is also emphasised. Students will work with a case as part of their assignments.

Learning outcome

The learning outcomes of the course are as follows, defined in terms of knowledge, skills, and general competence:

Knowledge

• Knowledge on the experience design and digitalisation approaches, tools, and practice.
• Knowledge of methods used in experience design.
• Insight into how digital experiences can enhance the visitor product and contribute to sustainability.

Skills

• Be able to apply theoretical knowledge in the analysis and planning of visitor experiences.
• Be able to plan and conduct a systematic and independent analysis of a selected experience design from a customer journey perspective.
• Be able to create both written and oral presentations of the analysis results.

General Competence

• Comprehensive understanding of experiences as a central element in the visitor industry, especially related to destinations.
• Familiarisation with current trends in experience design, including physical, hybrid, and digital visitor experiences.
• Ablility to convey knowledge about the key elements in the development of visitor experiences through case studies in assignments.

Required prerequisite knowledge

Exam

Coursework requirements

Course teacher(s)

Course coordinator:

Head of Department:

Method of work

Lectures, written assignments, workshops.

Open for

Course assessment

Literature