Entrepreneurship and Business Plan (BØK385)

Do you have a start-up idea? Are you an entrepreneur, or seek to learn about entrepreneurship? Perhaps you are

simply interested in the process of turning ideas into practical start-up projects, or testing your theoretical knowledge

around entrepreneurship? The Entrepreneurship and Business Plan course offers you not only the opportunity to learn

useful and sought-after knowledge on innovation-driven entrepreneurship, but also to challenge your skills in

establishing your entrepreneurship journey.

The course builds on the "Disciplined Entrepreneurship" 24-step approach, where students gradually go through a

step-by-step process of translating business ideas into practical start-up projects. In addition, students also learn the

societal and environmental implications of their start-ups development. Through such a process, students train to

pitch their ideas in class and develop a business plan, which can further be used to seek for potential funding. The

final business plan, together with an oral presentation and defense, determine students' grade in this course.


Course description for study year 2023-2024. Please note that changes may occur.

Facts

Course code

BØK385

Version

1

Credits (ECTS)

10

Semester tution start

Autumn

Number of semesters

1

Exam semester

Autumn

Language of instruction

English

Content

In this course, students work on their start-up projects and develop their business plans in a group of three to four

members. Throughout the process, students are expected to use the insights they acquired from other courses that a

bachelor student has taken. The course offers a set of topics that guides students to advance their start-up progress,

including:

Who are your user and customer

What can you do for your user

How does the customer acquire your products or services

How do you develop innovation-driven products or services

How do you create value from your innovation-driven products or services

How do you scale your business

What are the societal and environmental implications of your start-ups development

The gradual progress in working through such topics forms the basis for the final deliverables.

Learning outcome

Knowledge

Upon completion of the course, students will gain a theoretical and practical understanding of how innovation-driven

start-ups are formed and developed. In particular, students will acquire knowledge in specific areas such as:

The entrepreneurial process of creating and capturing value from ideas

Characteristics of successful start-ups with an emphasis on addressing a specific market

Methods and techniques for investigating market needs and potential demand

Societal and environmental implications of the start-ups

Valuation, financing strategy, and funding sources

Skills

Upon completion of the course, students will be able to:

Prepare and write a business plan

Evaluate the potential of different business ideas

Identify the value proposition of products or services for customers/users, customer value, and cost estimates

Perform market analysis and financial projections

Present ideas and pitch to potential investors

Required prerequisite knowledge

None

Recommended prerequisites

Basic knowledge of strategy, marketing, and accounting is recommended but is not mandatory.

Exam

Written business plan and oral exam

Form of assessment Weight Duration Marks Aid
Written business plan according to specified requirements 1/2 1 Semesters Letter grades All
Oral exam 1/2 Letter grades

The course assessment consists of both written and oral exams:
• The written exam is a complete business plan that counts for 50% of the final grade. No re-sit.
• The oral exam comprises a presentation and defense, which counts for the other 50%.
• Both the written and oral exams will be jointly considered towards the final grade.

Coursework requirements

Mandatory participation of at least 60% of lectures, Submission of preliminary draft description of the business concept
Students are expected to work on their start-up projects and business plans continuously throughout the semester. Mandatory attendance of 60% of the course sessions is required. Active participation in class is expected, especially through presenting and sharing the group work progress as well as exchanging feedback among student groups.

Course teacher(s)

Course coordinator:

Andra Riandita

Course teacher:

Andra Riandita

Course teacher:

Ola Barkved

Method of work

The workload is estimated to be 270 hours: approximately 30 hours of lectures, five hours of presentations, 195 hours

of working on the step-by-step development of the start-ups and business plan, and 40 hours of preparation for the oral

presentation and defense.

The weekly sessions include a combination of lectures, progress sharing, and group discussions. The course session

will also involve field visits and guest lectures on relevant topics during the semester.

Students are required to work in a group of three to four, where independent work will be carried out in between course

sessions. Students form the group and identify business ideas independently at the beginning of the semester with

guidelines from the course teacher. Submission of work in progress is voluntary but strongly encouraged for getting

relevant and specific feedback.

The final grade for the business plan (and the oral defense) will be determined based on the formal quality of the

business plan, i.e., how well it has been documented, how well the choices made have been argued for, and how the

analysis have been conducted. The assessment includes questions regarding the feasibility and reliability of the results

also the coherence and consistency of the "story" throughout the business plan.

Overlapping courses

Course Reduction (SP)
From idea to business (MØA125_1) 5
Entrepreneurship in Technology based companies (MIN220_1) 5

Open for

Students on all study programs at the University of Stavanger.

Course assessment

There must be an early dialogue between the course coordinator, the student representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital course evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.

Literature

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