Adventure Tourism and Entrepreneurship (BRL370)

Adventure tourism and entrepreneurship examine the complexities of the special interest tourism sector in general and the adventure tourism sector specifically. The course is designed to prepare the candidates to develop prepare and understand the complexities of an industry in constant development, where entrepreneurial activities is central. As travel markets become more sophisticated, travelers seek more authentic experiences for their leisure, pleasure, and recreation, and their needs are driven more from individual preferences today than ever before.

Course description for study year 2024-2025. Please note that changes may occur.


Course code




Credits (ECTS)


Semester tution start


Number of semesters


Exam semester


Language of instruction



As travel markets become more sophisticated, travelers seek more authentic experiences for their leisure, pleasure, and recreation. Travelers also seek higher levels of personal learning and development in their leisure time, and the demand for conscious products including skills development is more central than ever.

This unit examines some of the ways in which the growing demand is being met, the nature of activities designed to satisfy these expectations, and the variety of locations in which this is happening. The course begins with an overview of changing market expectations. The course continues by building an understanding of the market and gives the student knowledge on how to develop and run adventure tourism ventures considering sustainable adventure tourism yield.

Further, it is preparing the Candidates for an industry in constant change by teaching about creativity and entrepreneurship. The course concludes by allowing the students to design a business plan either for their own future company or in order to develop an already existing concept.

This unit examines the complexities of innovation and entrepreneursship through the lens of the stakeholders of the adventure tourism sector, and prepares the candidates for the constant change needed in order to continiously improve the products and services needed in this industry

Learning outcome

Upon completion of this course, the student will have acquired a basis of knowledge, skills, and general competence within the field of adventure tourism and entrepreneurship.


Upon completion of this course, the candidate:

  • Will have an integrated view of the growing adventure tourism industry as a result of changing market expectations.
  • Will have comprehensive knowledge about different adventure tourism categories and their relation to the innovation it stands for in the general tourism industry.
  • Will have knowledge of the different management styles and issues related to different parts of the adventure tourism industry today and in the future.
  • Will have knowledge about entrepreneurial stepping stones and techniques used in the adventure tourism industry.
  • Will be able to develop a "napkin" idea into a business proposal.
  • Will know how technology is influencing the development of adventure tourism.


Upon completion of this course, the candidate:

  • Will understand the nature and scope of adventure tourism development and how it relates to global tourism trends.
  • Will be able to use and evaluate a business plan.
  • Will be able to analyze the styles of the products being developed to accommodate the requirements of the demand for tourism experiences.
  • Will be able to apply his/her knowledge in the tourism industry to identify the possibilities for adventure tourism activities in different areas.

General competence

Upon completion of this course, the candidate:

  • Will be able to reflect on his/her own knowledge and participate in discussions related to future concerns and the development of adventure tourism within a global context.
  • Will be able to contribute with critical thinking on the future of adventure tourism and its challenges related to the risk element, environmental issues, ethical considerations, etc.
  • Will be able to exchange views and perspectives with other professionals in order to develop new ventures and good practice.
  • Will be able to discuss and reflect upon the latest research within the adventure tourism field, and how to apply those trends into new products and ventures.

Required prerequisite knowledge

BRL140 Introduction to Tourism


Folder evaluation

Form of assessment Weight Duration Marks Aid
Midterm exam 1 Hours Approved/ Not approved
Paper Approved/ Not approved
Final exam 1 Hours Approved/ Not approved

Portfolio evaluation content:Midterm exam, 1 hour, 20%Paper, 40%Presentation 10%Final exam, 1 hour, 30%Candidates with a valid reason for absence during the individual exam parts can register for a resit/deferred exam. Valid reasons are illness or other circumstances beyond the candidate's control. This has to be documented by a doctor's note or similar documentation.The candidate will not be given the grade in the other individual exams. The final result of the folder will be given after the resit/ deferred exam.Candidates who fail, withdraw during, or fail to present themselves for the ordinary exam, will have to retake the complete folder at the next ordinary exam.

Coursework requirements

Mandatory oral presentation of group project
Mandatory oral presentation of group project.

Course teacher(s)

Course coordinator:

Truls Eric Johan Engström

Method of work

Lectures, discussions, group work, guest lectures and field trips.

Open for

Students enrolled in the Bachelor in Hotel Management.

Students enrolled in the Bachelor in Tourism Management.

Incoming exchange students.

Course assessment

There must be an early dialogue between the course supervisor, the student union representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital subject evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.


The syllabus can be found in Leganto