This course examines the factors that promote entrepreneurial success in new business ventures. The course focuses on knowledge-intensive and socially responsible entrepreneurship, since entrepreneurial ventures in high-cost economies exposed to international competition, such as the Norwegian economy, need to be based on combinations of knowledge and technologies that can provide sustained competitive advantages and be responsive to the needs of the society.
Students are expected to gain knowledge on how to start a business - generate and evaluate ideas, assess industry systems and potential markets, identify value proposition as well as potential risks and create a valid business model for the new business. Through the course you will get an opportunity to connect with student incubator and participate in business completions. Some of our former students won up to 1 mill nok, and are running successful companies, such as Tidewave or Boost.ai. During the course, students will get opportunity to interact with real entrepreneurs in knowledge-based firms. You can work on your own idea, or join a start-up company to help them to develop a valid business model.
Students enrolled to this course have the opportunity to work closely with InGenious cases, alternatively to cases found in their own network. InGenious is a collaborative project of the Stavanger University with local companies, that is designed in collaboration with the European Consortium of Innovative Universities (ECIU). Thus, students will get opportunity to work in close collaboration with companies in the region of Stavanger.
Course description for study year 2020-2021. Please note that changes may occur.
Semester tution start
Number of semesters
Language of instruction
UiS Business School, UiS Business School
Upon completion of the course, students will:
have a theoretical and practical understanding of establishing a new business
know how to develop a proper business model
know how to make a successful pitching
understand the importance of economical, environmental and social business values
Understand the importance of thinking glocally and having international perspective on business devlopment
After this course you will be able to
understand main elements of the commercialization process
investigate the market potential for new ideas
identify core resources needed for idea implementation
exploit external networks and partnerships
perform financial and liquidity analysis
summarize obtained knowledge in a business plan/business model
In this course, we apply effectuation approach to entrepreneurship. In addition to all tools that students will be provided during the course, such as idea generation tool, pitching techniques, value proposition identification, SWOT analysis, negotiations skills, business model canvas and blue ocean strategy, we will learn about five core principles of the effectuation. Being an entrepreneur is different from being a manager, and thus different skillsets are required. The "Bird in hand" principle is the first effectuation principle you will learn - assessing your own means, who you are and what you know. Being able to handle risk and create future rather than forecast it is another crucial principle. Further, leveraging surprises is a core entrepreneurial ability and we will learn how to get advantage of that. Negotiation and building partnerships is another core skill that you will learn through his course. Finally, being able to put it all together and modify your business idea until you find your niche and achieve market success is what you will learn during this course. Bringing a social, environmental and economic value is a core essence that you will learn in this course.
Who are entrepreneurs and what is entrepreneurship
Idea generation and evaluation
Building a business model
Strategic alliances and negotiations
Social and responsible entrepreneurship
Blue ocean strategy
Regional infrastructure for entrepreneurship and sources of funding
Risk assessment and financial calculations
Required prerequisite knowledge
Written business plan and oral exam
Form of assessment
Written business plan according to specified requirements
A - F
A - F
The written submission will be given a grade that counts for 50%. The Oral Exam consists of a presentation and defence which counts for 50%. The written assignment and the oral exam will be considered together in relation to the final grade.
Mandatory participation in 70% of classes, Two oral presentations throughout a course, Draft of business plan
Mandatory participation on 70% of lectures/seminars,
Minimum of two oral presentations during the course (business idea pitch, business canvas pitch).
Submission of preliminary draft description of the business concept.
Instruction is provided through lectures. Active participation in class is expected. Between sessions, participants must work independently or in groups (max three persons) with a business plan or other deliverables agreed with the lecturers. Students will be supervised by lecturers and/or mentors from the business community.
The sessions will be organized as a combination of lectures, group discussions and obligatory presentations. During the course we will use guest speakers who are specialists within their fields.