Quantitative and Qualitative Methodology (MHR201)
The purpose of this course is to provide a comprehensive understanding of the rationale for research, research design, research methods, and data analysis. Course content will include a range of research methods covering qualitative, quantitative, and mixed methods approaches. The course will also include an exploration of approaches to data analysis appropriate for various research designs. In addition, the development of writing and presentation skills will be methodically cultivated through the completion of weekly assignments, active participation in class discussions, and the completion of a comprehensive semester project.Your master's thesis is an important academic step that requires knowledge of research methodology. This comprehensive course will teach you research strategies for the service industry and help you write your thesis.
Course description for study year 2024-2025. Please note that changes may occur.
Course code
MHR201
Version
1
Credits (ECTS)
10
Semester tution start
Autumn
Number of semesters
1
Exam semester
Autumn
Language of instruction
English
Content
The following topics will be covered in this course:
1. Introduction to research methods
2. Qualitative research methods and approaches
- NVIVO Program :coverage and usage
- Exercises
3. Quantitative Research and approaches
- Variables
- SPSS
- Statistical test
Learning outcome
Knowledge:
Upon completion of this course, the student will have
- advanced knowledge of the planning, design and implementation of service business research projects.
- specialised insights into the different service research designs suitable for different needs for empirical information.
- in-depth theoretical knowledge of measurement theory and validation techniques, as well as procedures and statistical methods primarily used to test the validity and reliability of empirical data.
- in-depth knowledge of available statistical techniques and for which research questions and data they are applicable.
- Insights into how data from digital information systems can be used in the ongoing market monitoring of a service company.
Skills:
On completion of this course, participants will be able to
- plan, design and implement advanced business research projects, both in a national and international context.
- evaluate the quality of data and analysis conducted by others - analyse quantitative data using advanced multivariate techniques.
- draw conclusions and plan activities based on service organization data and identify related challenges.
- present service organization analysis in a way that translates advanced research into business implications.
General competence
Upon completion of this course, the student will be able to
- analyse and formulate problem statements for service organizations.
- transform challenges into service research.
- communicate, present and argue the results of service organization research projects , such as analysis, methodology, conclusions, and implications, to both professionals and managers based on advanced methodological knowledge.
- apply his/her knowledge and skills in new areas to conduct service business research in both national and international contexts.
Required prerequisite knowledge
Recommended prerequisites
Exam
| Form of assessment | Weight | Duration | Marks | Aid |
|---|---|---|---|---|
| Folder evaluation | 1/1 | 1 Semesters | Letter grades | All |
Folder exam that contains the following:
• A term paper submitted in groups of a maximum of three or four students.
• 3 case assignments submitted during the semester.
The final folder accounts for 100 percent of the grade.In case of a resit exam, the student must retake the complete folder with all its different parts.