Managing Alliances, Networks, and Business Ecosystems MSB201
No business is an island! Companies' relationships with other firms matter for economic success. Understanding how different organizations, operating different business models, seize the benefits from networks of partnerships and alliances with other companies, including customers, suppliers and competitors, is of vital importance for their survival and competitiveness in an increasingly digital age. This course covers the nature of a firm's relationships with other firms as well as how these relationships are managed.
Course description for study year 2022-2023. Please note that changes may occur.
This course provides an understanding of how all firms benefit from alliances and partnerships with external trading partners. By integrating academic research and real-life examples, students will gain knowledge of how firms can unlock the benefits available in business relationships. The way a firm creates value has fundamental implications for both the nature of its relationships with other firms as well as how these relationships are governed.
Upon completion of the course, students will have knowledge of:
The advantages of alliances and partnerships;
Different perspectives on how a firm can maximize the value of its alliance network;
Strategic and organizational challenges of designing and managing business relationships.
Upon completion of this course, students will be able to:
Think strategically about configuring alliances, networks, and digital ecosystems;
Provide recommendations for how to negotiate and manage ongoing business relationships;
Gain support for alliance strategies.
Required prerequisite knowledge
Class participation, Written assignments/portfolio and Final exam
Form of assessment
To take the final exam, students must pass the class attendance (70%), class participation, and the written portfolio requirements. You will also be asked to submit an assessment of your own class participation and a peer evaluation of the individual and group projects. All parts of the evaluation must be passed to get a grade in the course.Students failing the portfolio evaluation will be granted the opportunity of taking a deferred exam. This exam will take the form of new written individual assignments.
Class participation, Written portfolio requirements, Attendance 70%
To take the final exam, students must pass the class attendance (70%), class participation, and the written portfolio requirements. You will be asked to submit an assessment of your own class participation and a peer evaluation of the group projects. All parts of the evaluation must be passed to get a grade in the course.