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Kenneth Henning Wathne

Professor

UiS Business School
Department of Innovation, Management and Marketing
EOJ SV-226
Bio

Kenneth H. Wathne is Professor of Marketing at University of Stavanger Business School and Adjunct Professor of Marketing at BI Norwegian Business School. Prior to joining the faculty at University of Stavanger and BI Norwegian Business School, Wathne worked as an Assistant Professor of Marketing at University of Wisconsin-Madison. Professor Wathne earned his Ph.D. at the Copenhagen Business School.
He has published several highly cited articles in the Journal of Marketing and the Journal of Marketing Research, contributed to book chapters on interorganizational relationships, and currently serves as an Area Editor for the International Journal of Research in Marketing and on the Editorial Review Board of the Journal of Marketing, Journal of Retailing, AMS Review, Journal of Business-to-Business Marketing, and Journal of Personal Selling & Sales Management.
Wathne's teaching interests include marketing strategy, interorganizational relationships, business-to-business marketing, and marketing analytics. He is four-time recipient of the Mu Kappa Tau Marketing Professor of the Year award.
Prior to entering academia, Wathne worked as a project consultant and project manager with the Norwegian Institute for Research in Marketing. Wathne earned his MSc in marketing and strategy and a BSc in marketing from BI Norwegian School of Management in Oslo, Norway.

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Publications
  • Vitenskapelige publikasjoner
    • Wathne, Kenneth Henning; Fjeldstad, Øystein Devik

      (2019)

      Where do we go from here? The future of B2B governance research..

      The journal of business & industrial marketing

      ISSN 0885-8624.

      DOI: 10.1108/JBIM-10-2018-0308

    • Mani, Sudha; Wathne, Kenneth Henning; Antia, Kersi D.

      (2019)

      Franchising research in marketing : suggestions for future research. I: Handbook of resarch on distribution channels.

      Edward Elgar Publishing

      ISBN 9780857938596.

      s.470-485.

      DOI: 10.4337/9780857938602

    • Wathne, Kenneth Henning; Heide, Jan B.; Mooi, Erik A.; Kumar, Alok

      (2018)

      Relationship governance dynamics: The roles of partner selection efforts and mutual investments.

      Journal of Marketing Research

      ISSN 0022-2437.

      Volum 55.

      Hefte 5.

      s.704-721.

      DOI: 10.1177/0022243718801325

    • Antia, Kersi D.; Mani, Sudha; Wathne, Kenneth Henning

      (2017)

      Franchisor-Franchisee Bankruptcy and the Efficacy of Franchisee Governance.

      Journal of Marketing Research

      ISSN 0022-2437.

      Volum 54.

      Hefte 6.

      s.952-967.

      DOI: 10.1509/jmr.14.0182

    • Mooi, Erik A.; Wathne, Kenneth Henning; Kayande, Ujwal

      (2016)

      Openness and Innovation Performance Revisited.

      Journal of Marketing Behavior

      ISSN 2326-568X.

      Volum 2.

      Hefte 1.

      s.69-76.

      DOI: 10.1561/107.00000028

    • Heide, Jan B.; Kumar, Alok; Wathne, Kenneth Henning

      (2014)

      Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains.

      Strategic Management Journal

      ISSN 0143-2095.

      Volum 35.

      Hefte 8.

      s.1164-1185.

      DOI: 10.1002/smj.2145

    • Kumar, A.; Heide, Jan B.; Wathne, Kenneth Henning

      (2011)

      Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships.

      Journal of Marketing

      ISSN 0022-2429.

      Volum 75.

      Hefte 2.

      s.1-17.

      DOI: 10.1509/jm.75.2.1

    • Rindfleisch, Aric; Antia, Kersi; Bercovitz, Janet; Brown, James R.; Cannon, Joseph; Carson, Stephen J.; Ghosh, Mrinal; Helper, Susan; Robertson, Diana C.; Wathne, Kenneth

      (2010)

      Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities.

      Marketing letters

      ISSN 0923-0645.

      Volum 21.

      Hefte 3.

      s.211-222.

      DOI: 10.1007/s11002-010-9104-3

    • Biong, Harald; Wathne, Kenneth

      (2009)

      Når vennene lurer deg.

      Magma - Tidsskrift for økonomi og ledelse

      ISSN 1500-0788.

      Volum 12.

      Hefte 5.

      s.53-57.

    • Heide, Jan B.; Wathne, Kenneth Henning; Rokkan, Aksel Ivar

      (2007)

      Interfirn Monitoring, Social Contracts, and Relationship Outcomes.

      Journal of Marketing Research

      ISSN 0022-2437.

      Volum XLIV.

      s.425-433.

    • Heide, Jan B.; Wathne, Kenneth Henning

      (2006)

      Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and Research Agenda.

      Journal of Marketing

      ISSN 0022-2429.

      Volum 70.

      Hefte 3.

      s.90-103.

      DOI: 10.1509/jmkg.70.3.090

    • Wathne, Kenneth Henning

      (2004)

      Relationship Governance in a Supply Chain Network.

      Journal of Marketing

      ISSN 0022-2429.

      Volum 68.

      Hefte 1.

      s.73-89.

      DOI: 10.1509/jmkg.68.1.73.24037

    • Rokkan, Aksel I.; Heide, Jan B.; Wathne, Kenneth; Wathne, Kenneth

      (2003)

      Specific investments in marketing relationships. Expropriation and bonding effects.

      Journal of Marketing Research

      ISSN 0022-2437.

      Volum 40.

      Hefte may.

    • Wathne, Kenneth; Biong, Harald; Heide, Jan B.

      (2001)

      Choice of supplier in embedded markets : relationship and marketing program effects.

      Journal of Marketing

      ISSN 0022-2429.

      Volum 65.

      Hefte 2.

      s.54-66.

    • Wathne, Kenneth H.; Heide, Jan B.

      (2000)

      Opportunism in Interfirm Relationships: Form, Outcomes, and Solutions.

      Journal of Marketing

      ISSN 0022-2429.

      Volum 64.

      Hefte 4.

      s.36-51.

  • Bøker og kapitler
    • Zavyalov, Gennady; Wathne, Kenneth Henning; Hunneman, Auke

      (2018)

      Analyzing the Dynamic Interdependence of Network Structure and Performance in Board Interlocks.

      ISBN 978-82-7644-794-1.

    • Koval, Mariia; Wathne, Kenneth Henning; Hunneman, Auke

      (2018)

      Antecedents and consequences of unplanned alliance terminations.

      ISBN 9788282471343.

      Hefte 4/2018.

    • Wathne, Kenneth; Heide, Jan B.

      (2001)

      Relationship governance in a vertical network context.

      Handelshøyskolen BI

      ISBN 82-7042-467-6.

      Hefte 6/2001.

  • Formidling
    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal; Jensen, Henrik

      (2021)

      The role of cross-understanding in complex problem solving in interorganizational relationships.

    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal; Jensen, Henrik

      (2021)

      The role of cross-understanding in complex problem solving in interorganizational relationships.

    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal

      (2019)

      A problem-finding and problem-solving perspective to customer solutions: the role of cross-understanding and relational contracting.

    • Mariia, Koval; Wathne, Kenneth Henning; Hunneman, Auke

      (2017)

      Alliance Termination and Firm Idiosyncratic Risk: The Role of Governance Misfit.

    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal

      (2017)

      Microfoundations of value creation and relational contracting in B2B relationships: The role of cross-understanding.

    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal

      (2017)

      Microfoundations of Value Creation and Relational Contracting in B2B Relationships: the Role Cross-understanding.

    • Yilmaz, Tuba; Antia, Kersi; Wathne, Kenneth Henning; Wuyts, Stefan

      (2017)

      Crises in Multilateral Co-branding Alliances: Consequences for Member Firms.

    • Koval, Mariia; Wathne, Kenneth Henning; Hunneman, Auke; van Oest, Rutger Daniel

      (2016)

      Termination of R&D Alliances: The Role of Formal and Informal Governance.

    • Koval, Mariia; Wathne, Kenneth Henning; Hunneman, Auke; van Oest, Rutger Daniel

      (2016)

      Termination of R&D Alliances: The Role of Formal and Informal Governance.

    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal

      (2016)

      The Micro-Foundations of Value Creation in B2B Relationships: The Role of Cross-Understanding.

    • Sande, Jon Bingen; Wathne, Kenneth Henning; Ghosh, Mrinal

      (2016)

      Does interorganizational cross-understanding matter in buyer-supplier relationships?.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      Governing alliance portfolios: alliance termination decisions under relational risks and structural constraints.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      Termination of R&D alliances: the role of formal and informal governance.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      Termination of R&D alliances: the role of formal and informal governance.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      The Stability of R&D Alliances: Complementary Role of Formal and Informal Governance.

    • Wathne, Kenneth Henning

      (2014)

      John A. Howard/AMA Doctoral Award Competition.

    • Wathne, Kenneth Henning; Antia, Kersi; Mani, Sudha

      (2013)

      Governance and Bankruptcy in Franchisor-Franchisee Relationships.

    • Wathne, Kenneth Henning

      (2013)

      Howard/AMA Doctoral Award Competition.

    • Sande, Jon Bingen; Wathne, Kenneth Henning

      (2012)

      Measuring relational norms as higher-order belief structures.

    • Wathne, Kenneth Henning

      (2010)

      Hybrid Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Marketing Relationships.

    • Wathne, Kenneth Henning

      (2010)

      Customer Identification in Marketing Alliances: Does it Matter Whom They Identify With?.

    • Wathne, Kenneth Henning

      (2010)

      Customer Identification in Marketing Alliances: Does it Matter Whom They Identify With?.

  • Kunstnerisk produksjon
  • Kommersialisering
  • Cristin hovedlogo, Cristin current research information system in Norway