A specialisation in Strategic Marketing and Analytics provides you with knowledge of marketing from a strategic perspective, enhances your strategic capabilities and skills, and prepares you for a successful career.
Major in Strategic Marketing and Analytics
Marketing serves as a bridge to connect an organization with the market. In today’s highly competitive, fast-changing, yet uncertain business world, effective and efficient marketing is critical to the success of any organization.
The specialisation in marketing blends the knowledge of strategy and marketing science with a data-analytic approach to decision making. This applied specialisation allows you to address real-world business challenges by learning from world-class faculty who know you by name, working in teams on business cases, and engaging with industry through lectures by industry experts and work-integrated learning experiences.
The career specialisation in strategic marketing and analytics is built on the principles of an engaged collaborative learning community, where your fellow students, faculty, industry, and alumni form your network of personal and professional relationships, enabling you to achieve your professional goals throughout your career.
What will you learn?
You will acquire in-depth knowledge of marketing as well as relevant, up-to-date skillsets to address real-world business challenges. By integrating knowledge of marketing science and strategy with a data-analytic approach, you will be able to make strategic marketing decisions in any for-profit and non-form profit organization that you wish to work for.
From experience, I have realized that the committed environment we have at UiS is something completely unique compared to other universities and colleges.
A team of world-class marketing faculty at the University of Stavanger Business School, with academic backgrounds and extensive experience from the United States, Australia, Asia, and Europe, delivers a well-structured, up-to-date business curriculum, covering cutting edge topics.
You will be closely guided and supported by the marketing faculty, working in teams on business cases and projects, as well as engaging with the industry through industry lectures and applied to learning experiences. Industry experts who have been frequently and actively involved in our curriculum are from a diverse set of outstanding local as well as international companies, including the following:
Amazon, Kahoot!, Starcom, Vecora, Easee, Justify, Ope, AkerSolutions, Subsea7, Equinor, Aker BP, Lyse, Snøhetta, Tørst, Schlumberger.
Meet the faculty teaching team
The specialization in Strategic Marketing and Analytics will provide you with a solid foundation for positions in market-oriented organizations. Once you have successfully completed the specialization, you will be able to choose from a variety of marketing relevant positions. Your knowledge and skillsets will enable you to pursue exciting opportunities in Norway and abroad, in a wide range of businesses, industries, and non-profit organizations. Marketing is also essential for anyone interested in starting and growing an entrepreneurship venture.
Examples of positions our former students have obtained:
Market Analyst Digital Marketing Specialist Brand Manager Product Marketing Manager Category Manager Social Media Marketer Management consultant
Meet the students
Why Marketing at UiS Business School?
The specialization in Strategic Marketing and Analytics will enable you to achieve your career goals at an equal opportunity university. We will equip you with the required knowledge and skillsets, connect you with industry, provide you and your fellow students with the support and network you need to succeed, including an active alumni network.
This engaged collaborative learning community will enable you to achieve your professional objectives throughout your career.
If you want to learn from passionate people, you should not hesitate to apply for Strategic Marketing and Analytics
In the first semester you take three courses: two common courses (Business Decisions and Data Analytics) and one specialization course (Business Models, Marketing Strategy, and Analytics).”
Semester 1 courses:
MSB102 Business Decisions (10 ECTS)
MSB103 Data Analytics (10 ECTS)
In the second semester: one common course (MSB102 Research Methods) and two specialization courses (MSB106 Developing and Marketing Innovations and MSB202 Advanced Marketing Analytics). You can also choose to take MSB405 Applied Learning Experience as an elective
Semester 2 courses:
MSB104 Research methods (10 ECTS) – Common course
MSB106 Developing and Marketing Innovations (10 ECTS) – Specialization course
MSB202 Advanced Marketing Analytics (10 ECTS) – Specialization course
MSB405 Applied Learning Experience (10 ECTS) – Elective
In your third semester, you can choose to be an exchange student at one of our international partner universities, decide among a wide range of elective courses offered at the University of Stavanger Business School, and/or combine your specialization with an internship.
The specialization in Strategic Marketing and Analytics offers the following elective courses in the third semester.
- MSB109 Digital Marketing (10 ECTS),
- Managing the Customer Journey (10 ECTS),
- Managing Alliances, Networks, and Business Ecosystems (5 ECTS),
- Pricing Strategies (5 ECTS)
Please note that you are required to take at least 10ECTS outside the marketing specialization.
This semester is all about writing the master’s thesis. Use all the knowledge and skills you obtained throughout the program, tackle an important question that you feel passionate about.
MSBMAS Master thesis (30 ECTS)
What is marketing?
Marketing serves as a bridge to connect an organization (for-profit and non-form profit) with the market. In today’s highly competitive, fast-changing, yet uncertain business world, effective and efficient marketing is critical to the success of any organization.
On one hand, effective marketing requires the collection and analysis of data to inform decision-makers about market trends and needs, enabling innovation and appropriate managerial decisions (e.g., how to create value through sustainable products and services and how to set prices). On the other hand, marketing ensures the delivery of what the organization creates effectively and efficiently, including how to reach and communicate with customers.
Effective and efficient marketing requires responsible strategic decision making that accommodates market dynamics, including technological innovations, competitive behaviours, the regulatory environment, and sustainable growth.