MSB specialisation: Strategic Marketing and Analytics

Major in Strategic Marketing and Analytics

Marketing serves as a bridge to connect an organization with the market. In today’s highly competitive, fast-changing, yet uncertain business world, effective and efficient marketing is critical to the success of any organization.

The specialisation in marketing blends the knowledge of strategy and marketing science with a data-analytic approach to decision making. This applied specialisation allows you to address real-world business challenges by learning from world-class faculty who know you by name, working in teams on business cases, and engaging with industry through lectures by industry experts and work-integrated learning experiences.

The career specialisation in strategic marketing and analytics is built on the principles of an engaged collaborative learning community, where your fellow students, faculty, industry, and alumni form your network of personal and professional relationships, enabling you to achieve your professional goals throughout your career.

What will you learn?

You will acquire in-depth knowledge of marketing as well as relevant, up-to-date skillsets to address real-world business challenges. By integrating knowledge of marketing science and strategy with a data-analytic approach, you will be able to make strategic marketing decisions in any for-profit and non-form profit organization that you wish to work for. 

Learning experience

A team of world-class marketing faculty at the University of Stavanger Business School, with academic backgrounds and extensive experience from the United States, Australia, Asia, and Europe, delivers a well-structured, up-to-date business curriculum, covering cutting edge topics.

You will be closely guided and supported by the marketing faculty, working in teams on business cases and projects, as well as engaging with the industry through industry lectures and applied to learning experiences. Industry experts who have been frequently and actively involved in our curriculum are from a diverse set of outstanding local as well as international companies, including the following:

Amazon, Kahoot!, Starcom, Vecora, Easee, Justify, Ope, AkerSolutions, Subsea7, Equinor, Aker BP, Lyse, Snøhetta, Tørst, Schlumberger, Starcom.

Career prospects

The specialization in Strategic Marketing and Analytics will provide you with a solid foundation for positions in market-oriented organizations. Once you have successfully completed the specialization, you will be able to choose from a variety of marketing relevant positions. Your knowledge and skillsets will enable you to pursue exciting opportunities in Norway and abroad, in a wide range of businesses, industries, and non-profit organizations. Marketing is also essential for anyone interested in starting and growing an entrepreneurship venture. 

Examples of positions our former students have obtained:

Why Marketing at UiS Business School?

The specialization in Strategic Marketing and Analytics will enable you to achieve your career goals at an equal opportunity university. We will equip you with the required knowledge and skillsets, connect you with industry, provide you and your fellow students with the support and network you need to succeed, including an active alumni network.

This engaged collaborative learning community will enable you to achieve your professional objectives throughout your career.

What is marketing?

Marketing serves as a bridge to connect an organization (for-profit and non-form profit) with the market. In today’s highly competitive, fast-changing, yet uncertain business world, effective and efficient marketing is critical to the success of any organization.

On one hand, effective marketing requires the collection and analysis of data to inform decision-makers about market trends and needs, enabling innovation and appropriate managerial decisions (e.g., how to create value through sustainable products and services and how to set prices). On the other hand, marketing ensures the delivery of what the organization creates effectively and efficiently, including how to reach and communicate with customers.

Effective and efficient marketing requires responsible strategic decision making that accommodates market dynamics, including technological innovations, competitive behaviours, the regulatory environment, and sustainable growth.

Companies involved in our curriculum:

About the programme:

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