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Yuko Onozaka

Professor

UiS Business School

Department of Economics and Finance
EOJ 243
Bio

Education

Ph.D. (Agricultural and Resource Economics) 2007, University of California, Davis

MS (Agricultural and Resource Economics) 2001, University of California, Davis

BS (Statistics) 1999, University of Washington

BS (Economics) 1999, University of Washington

Research Interests

Choice modeling, applied econometrics, quantitative textual analysis, food marketing, labor and family economics, economics of innovation

Current Projects

QUALIDIFF: Quality-Based Differentiation of Salmon (NFR funded). With Pirjo Honkanen and Themis Altingzoglou (Nofima)

Committee and Decision-Making: Textual Analysis of Federal Open Market Committee Deliberation. With Kenneth Kavajecz, Siri Velseth (UiS Business School, University of Stavanger, Norway) and Neeraj Arora (University of Wisconsin, Madison)  https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3546986

Idea Generation and Collaboration. With Nina Hjertvikrem and Rune Fitjar (University of Stavanger)

Gender composition and committee dynamics. With Erika Christie Berle (University of Stavanger)

Gender Differences in Leadership Language. With Nur Yardiz (University of Stavanger)

Innovation and Worker Mobility. With Venke Furre Haaland and Ole Bergsson (University of Stavanger, Norway) 

 

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Publications
  • Vitenskapelige publikasjoner
    • Costanigro, Marco; Onozaka, Yuko

      (2019)

      A Belief-Preference Model of Choice for Experience and Credence Goods.

      Journal of Agricultural Economics (JAE)

      ISSN 0021-857X.

      s.1-26.

      DOI: 10.1111/1477-9552.12334

    • Kipperberg, Gorm; Onozaka, Yuko; Bui, Linh Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra

      (2019)

      The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies.

      Journal of Outdoor Recreation and Tourism

      ISSN 2213-0780.

      Volum 25.

      s.66-75.

      DOI: 10.1016/j.jort.2018.11.004

    • Onozaka, Yuko; Hafzi, Kamran

      (2018)

      Household Production in an Egalitarian Society.

      Social Forces

      ISSN 0037-7732.

      Volum 97.

      Hefte 3.

      s.1127-1153.

      DOI: 10.1093/sf/soy066

    • Torrissen, Jonas; Onozaka, Yuko

      (2017)

      Comparing fish to meat: Perceived qualities by food lifestyle segments.

      Aquaculture Economics & Management

      ISSN 1365-7305.

      Volum 21.

      Hefte 1.

      s.44-70.

      DOI: 10.1080/13657305.2017.1265022

    • Lohaugen, Marthe; Refsdal, Greta; Kipperberg, Gorm; Onozaka, Yuko

      (2017)

      En reisekostnadsstudie av Dalsnuten-området i Sandnes, Rogaland.

      Samfunnsøkonomen

      ISSN 1890-5250.

      Volum 131.

      Hefte 4.

      s.51-66.

    • Melbye, Elisabeth Lind; Onozaka, Yuko; Hansen, Håvard

      (2016)

      Throwing It All Away: Exploring Affluent Consumers’ Attitudes Toward Wasting Edible Food.

      Journal of Food Products Marketing

      ISSN 1045-4446.

      DOI: 10.1080/10454446.2015.1048017

    • Onozaka, Yuko; Hu, Wenjing; Thilmany, Dawn D.

      (2016)

      Can eco-labels reduce carbon emissions? Market-wide analysis of carbon labeling and locally grown fresh apples.

      Renewable Agriculture and Food Systems

      ISSN 1742-1705.

      Volum 31.

      Hefte 2.

      s.122-138.

      DOI: 10.1017/S174217051500006X

    • Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko

      (2015)

      Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions.

      Journal of International Food & Agribusiness Marketing

      ISSN 0897-4438.

      Volum 27.

      Hefte 2.

      s.142-154.

      DOI: 10.1080/08974438.2014.918916

    • Onozaka, Yuko; Hansen, Håvard; Sørvig, Arne

      (2014)

      Consumer product perceptions and Salmon consumption frequency: The role of heterogeinity based on food lifestyle segments.

      Marine Resource Economics

      ISSN 0738-1360.

      Volum 29.

      Hefte 4.

      s.351-374.

      DOI: 10.1086/678927

    • Uchida, Hirotsugu; Onozaka, Yuko; Morita, Tamaki; Managi, Shunsuke

      (2014)

      Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels.

      Food Policy

      ISSN 0306-9192.

      Volum 44.

      s.68-76.

      DOI: 10.1016/j.foodpol.2013.10.002

    • Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard

      (2014)

      What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior.

      Journal of International Food & Agribusiness Marketing

      ISSN 0897-4438.

      Volum 26.

      Hefte 2.

      s.140-153.

      DOI: 10.1080/08974438.2013.833570

    • Onozaka, Yuko; Melbye, Elisabeth Lind; Skuland, Aase Vorre; Hansen, Håvard

      (2014)

      Consumer Intentions to Buy Front-of-Pack Nutrition Labeled Food Products: The Moderating Effects of Personality Differences.

      Journal of Food Products Marketing

      ISSN 1045-4446.

      Volum 20.

      Hefte 4.

      s.390-407.

      DOI: 10.1080/10454446.2013.807409

    • Nurse, Gretchen; Onozaka, Yuko; Thilmany McFadden, Dawn

      (2012)

      Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement.

      Journal of Food Products Marketing

      ISSN 1045-4446.

      Volum 18.

      Hefte 5.

      s.385-396.

      DOI: 10.1080/10454446.2012.685031

    • Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn

      (2011)

      Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale.

      American Journal of Agricultural Economics

      ISSN 0002-9092.

      Volum 93.

      Hefte 2.

      s.583-589.

      DOI: 10.1093/ajae/aaq152

    • Onozaka, Yuko; Thilmany McFadden, Dawn

      (2011)

      Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim.

      American Journal of Agricultural Economics

      ISSN 0002-9092.

      Volum 93.

      Hefte 3.

      s.689-702.

      DOI: 10.1093/ajae/aar005

    • Hansen, Håvard; Onozaka, Yuko

      (2011)

      When diseases hit aquaculture: An experimental study of spillover effects from negative publicity.

      Marine Resource Economics

      ISSN 0738-1360.

      Volum 26.

      Hefte 4.

      s.281-291.

      DOI: 10.5950/0738-1360-26.4.281

    • Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn

      (2010)

      Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior.

      Choices

      ISSN 0886-5558.

      Volum 25.

      Hefte 1.

  • Bøker og kapitler
    • Warda, Lilas; Ullestad, Katrine; Onozaka, Yuko

      (2021)

      Do environmental and health concerns affect U.S consumers pro-sustainable food purchase behavior?.

  • Formidling
    • Onozaka, Yuko

      (2020)

      便利で休めない社会より不便でも休める社会.

      Newsweek Japan

      ISSN 0912-2001.

      s.28-28.

    • Onozaka, Yuko

      (2019)

      Speaking Impressions: How Do Female Corporate Leaders Manage Public Images with Language?.

    • Onozaka, Yuko; Yaldiz, Nur

      (2019)

      Speaking Impressions: How do Female Corporate Leaders Manage Public Images?.

    • Onozaka, Yuko; Yaldiz, Nur

      (2019)

      Leader Talks: Do Female Leaders Talk Like Male Leaders?.

    • Onozaka, Yuko; Yaldiz, Nur

      (2019)

      Leader Talks: Do Female Leaders Talk Like Male Leaders?.

    • Hjertvikrem, Nina; Fitjar, Rune Dahl; Onozaka, Yuko

      (2019)

      Do collaboration lead to more innovative ideas?.

    • Onozaka, Yuko; Bergesen, Ole; Haaland, Venke Furre

      (2019)

      Knowledge Spillover through Worker Mobility and Effects on Firms Innovation.

    • Onozaka, Yuko; Arora, Neeraj; Kavajecz, Kenneth; Valseth, Siri

      (2019)

      Committees and Decision Making.

    • Fitjar, Rune Dahl; Onozaka, Yuko; Rodríguez-Pose, Andrés

      (2018)

      Do Innovative Firms Pay their Employees More?.

    • Onozaka, Yuko; Costanigro, Marco; Railo, Simen Svendsen; Saue, Vegar Veseth

      (2018)

      Consumers' Beliefs and Preferences for a New Food Technology: The Case of Modified Atmospheric Packaging.

    • Onozaka, Yuko; Torrissen, Jonas

      (2018)

      Environmental Halo Effects and Cross-Product Perception Spillovers: A Case of Farmed Salmon and Wild-Cought Cod.

    • Onozaka, Yuko; Haaland, Venke Furre; Bergesen, Ole

      (2018)

      Knowledge Spillover through Worker Mobility and Effects on Firms' Innovation.

    • Kipperberg, Gorm; Onozaka, Yuko; Bui, Lin Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra

      (2018)

      The impact of wind turbines on local recreational values: Further evidence from two travel cost method (TCM) – contingent behavior (CB) studies..

    • Kipperberg, Gorm; Onozaka, Yuko; Bui, Lin Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra

      (2018)

      The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies .

    • Karoline, Eriksen; Onozaka, Yuko; Kristina, Pettersen; Tveterås, Ragnar

      (2017)

      Hva har skjedd med laksens posisjon?.

      Norsk Fiskeoppdrett

      ISSN 0332-7132.

      Volum 42.

      Hefte 8.

      s.88-91.

    • Tveterås, Ragnar; Karoline, Eriksen; Onozaka, Yuko; Pettersen, Kristina

      (2017)

      Changes in European consumer perceptions of farmed salmon.

      Global Aquaculture Advocate

      ISSN 1540-8906.

      Volum 20.

      DOI: www.aquaculturealliance.org/advocate/changes-european-consumer-perceptions-farmed-salmon

    • Kipperberg, Gorm; Lohaugen, Marthe; Onozaka, Yuko; Refsdal, Greta

      (2017)

      The impact of a wind farm on the use-values from a local recreational area..

    • Torrissen, Jonas; Onozaka, Yuko

      (2016)

      Food lifestyle as a determinant for consumer segments of seafood.

    • Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas

      (2016)

      Hva tenker konsumentene om laks?.

      Norsk Fiskeoppdrett

      ISSN 0332-7132.

      Volum 41.

      Hefte 3.

      s.42-46.

    • Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas

      (2016)

      Survey: Salmon can gain a stronger position.

      Global Aquaculture Advocate

      ISSN 1540-8906.

      Volum 19.

    • Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko

      (2015)

      Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions.

    • Hansen, Håvard; Melbye, Elisabeth Lind; Onozaka, Yuko

      (2013)

      Advertising functional food: The effects of physical body size and appeal type on ad credibility and purchase intentions,.

    • Onozaka, Yuko; Tveterås, Ragnar; Hansen, Håvard

      (2013)

      Lifestyle segmentation of seafood consumers: A latent class analysis.

    • Onozaka, Yuko; Sallis, James E.; Wallentin, Fan Yang; Hansen, Håvard; Tveterås, Ragnar

      (2013)

      The Micro and Macro country image scale: An empirical validation based on Norwegian Salmon in foreign markets,.

    • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

      (2012)

      Positioning of Norwegian Seafood: Preliminary Results from International Survey.

    • Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard

      (2012)

      What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior.

    • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

      (2012)

      Positions of Norwegian Herrings.

    • Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard

      (2012)

      Individual’s Personality, Food Choice and Health Logo Use.

    • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

      (2012)

      Multi-Country, Multi-Species Comparisons of Seafood Consumption Decisions: Lifestyle, Country Image and Product Perceptions.

    • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

      (2012)

      Norsk laks sin posisjon hos konsumentene.

      Norsk Fiskeoppdrett

      ISSN 0332-7132.

    • Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

      (2012)

      Salmon's position among consumers: European survey ranks Salmon second to Chicken.

      Global Aquaculture Advocate

      ISSN 1540-8906.

      Volum 15.

      Hefte 5.

      s.68-70.

    • Hansen, Håvard; Onozaka, Yuko; Tveterås, Ragnar

      (2012)

      Consumers' Salmon perceptions relate to consumption frequency.

      Global Aquaculture Advocate

      ISSN 1540-8906.

      Volum 15.

      Hefte 6.

      s.56-58.

    • Onozaka, Yuko; Uchida, Hirotsugu; Morita, Tamaki; Managi, Shunsuke

      (2010)

      Uninformed or Uninterested? Surveys Examine Japanese Consumers Interest in Sustainable Seafood.

      Global Aquaculture Advocate

      ISSN 1540-8906.

      s.56-58.

    • Onozaka, Yuko; Uchida, Hirotsugu; Morita, Tamaki; Managi, Shunsuke

      (2010)

      Eco-Labeled Seafood in Japanese Market How does information affect consumers? perceptions of eco-labeled seafood?.

    • Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn

      (2010)

      Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?.

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