Avishek Lahiri
Postdoctoral Fellow
Department of Innovation, Management and Marketing
Bio
Academic Role
Postdoctoral Fellow in Marketing, University of Stavanger, Norway
Educational Background
PhD in Marketing from Georgia State University, Atlanta, USA
Thesis: Freelance Orientation in the Sharing Economy: Evidence from Labor Platforms
MSc in International Management from ESADE Business School, Barcelona, Spain
Dual degree – CEMS Master in International Management, CEMS Exchange School: Richard Ivey School of Business, London, Canada
Master in Business Administration (Marketing Specialization), IBS Business School, Kolkata, India
Bachelor of Commerce [Accountancy Honors], Goenka College of Commerce & Business Administration, Kolkata, India
Research
Field: Empirical Marketing Strategy
Substantive Interests
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Digital platforms business models
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Sharing economy
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Impact of technology adoption on frontline customer-facing employees
Methodological Competencies
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Econometric Models
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Field/Online Experiments
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Survey Design
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Qualitative methods - Interviews, Theory Building, Extended Case Study Development
Publications
“Engaging Customers in the App World through Smart Analytics' (with V. Kumar and Orhan Bahadir Dogan), Journal of World Marketing Summit, 2(1), October 2016”
“A Strategic Framework for a Profitable Business Model in the Sharing Economy (with V. Kumar and Orhan Bahadir Dogan), Industrial Marketing Management, Volume 69, February 2018, Pages 147-160”
Working Papers
“Elevating Marketing Performance in Ridesharing through a Variable Incentive Scheme: A Field Experiment” (with V. Kumar and Orhan Bahadir Dogan)
“Effect of Categorization of Organizational Reputation on Organizational Outcome: A Higher Education Perspective” (with V. Kumar and Ankit Anand)
“Value Network Governance Mechanisms: Transaction and Innovation Platforms” (with Kenneth Wathne and Øystein Fjeldstad)
Teaching
Co-instructor: Principles of Marketing
Co-instructor: Business Models, Marketing Strategy, and Analytics
Instructor: Research Design
Advisement
“A discrete experiment to measure willingness to pay for online social media platforms when transitioning from strictly peer-to-peer to layered services.”
“Mapping value network business models in innovation platforms: Case of Q&A platforms”
“Mapping value network business models in transaction platforms: Case of digital payment platforms”
