Research seminar at UiS School of Business and Law with Aldijana Bunjak
Aldijana Bunjak, Professor at UiS School of Business and Law
Authenticity in Leadership as Self-Regulation: Managing Multiple Identities
Wednesday March 4 at 13:30–14:15 Room EOJ 276/277

Abstract
Although authentic leadership has gained wide attention, it remains conceptually elusive, offering both benefits and drawbacks. At the heart of this ambiguity lies the tension between authenticity, understood as an internal process of self, and leadership, understood as an external process of influence. We advance a theoretical framework that bridges these domains through self-regulation. Specifically, we argue that authenticity emerges from managing multiple identities, with regulation shaped by the activation of a leader’s self-identity. Drawing on ironic processes theory, we propose that leaders should emphasize their active self rather than attempt to suppress identities that appear misaligned. This perspective positions authenticity as a dynamic, context-sensitive process that unfolds at individual, relational, and collective levels. By reframing authenticity in this way, our model addresses key limitations of the authentic leadership approach, offers practical guidance for cultivating leader authenticity, and outlines promising directions for future research.
Upcoming events at UiS School of Business and Law
An energy policy assessment of the US intervention in Venezuela – Geopolitical implications of a story between reality and fiction
Wed. 11.03.2026
12:15-13:15
Co-creating knowledge for system transformation – boundary objects and the making of relational space-times
Thu. 12.03.2026
12:00-13:00
Geoeconomics, technological paradigm shift, and new dependencies: Localizing production networks for electric vehicle batteries in Europe
Thu. 19.03.2026
12:00-13:00
Multi-level leadership perspectives for the common good
Wed. 15.04.2026
13:30-14:15