Communication in Service Organizations (BRH200)

Content

This course gives a theoretical introduction to both internal and external aspects of organizational communication. The course focuses on understanding how leaders can design and implement effective internal and external communication to accomplish organizational goals and build inclusive organizational culture. Central themes are leadership communication, ethical communication, rhetoric, interpersonal communication, communication in groups, storytelling, social media, change communication, and crisis communication. In today's global hospitality and tourism industry, intercultural communication is a vital part of organizational communication. This course will also focus on central aspects of intercultural communication in an organizational context.

Learning outcome

Knowledge

Upon completion of this course, the candidate:

• Has knowledge and understanding of basic principles and models of internal and external organizational communication.
• Has knowledge and understanding of how organizational communication practices influence an organization's effectiveness and culture.
• Has knowledge and understanding of the central principles of intercultural communication in an organizational context.

Skills

Upon completion of this course, the candidate:

• Can recognize central principles of planning and implementing effective internal and external communication in an organization, and is able to apply these in order to communicate more effectively in an organizational context.
• Can describe central principles and dimensions of organizational communication as they affect organizational culture and change.
• Can recognize and apply central principles of intercultural communication in different cultural contexts.  

General competence

Upon completion of this course, the candidate:

• Can reflect on ethical problems related to internal, external, and intercultural organizational communication.
• Can apply knowledge and skills concerning organizational and intercultural communication in new areas and situations.
• Can communicate about academic issues, analyses, and conclusions in the field of organizational and intercultural communication.

Required prerequisite knowledge

None

Exam

Coursework requirements

Group presentations

A presentation is compulsory and must be passed in order to be entitled to take the written exams.

Course teacher(s)

Course coordinator:

Tone Therese Linge

Method of work

Lectures, individual and group assignments, in-class presentations. 

Open for

Course assessment

There must be an early dialogue between the course coordinator, the student representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital course evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.

Literature