Data-Driven Business Intelligence with AI E-MBA140

Knowledge: After completing the course, students will have knowledge of:

• Basic Understanding: Discuss the fundamental design, capabilities, and practical applications of large language models in data-driven business contexts.

• Data-Driven Frameworks: Describe the core methods and frameworks used in AI-driven data analytics.

• Ethical Considerations: Evaluate ethical considerations and responsibilities in AI deployment.

Skills: At the end of the course, students should be able to:

• AI-Driven Data Skills: Handle both structured and unstructured data (e.g., text).

• AI-Enhanced Analytical Skills: Analyze diverse data sets using AI-based solutions, including text-, network, and regression analyses.

• Survey & A/B Testing Design: Apply AI to structure surveys, gauge customer willingness to pay, and optimize engagement through iterative testing.

• Behavioral Economics Application: Incorporate key behavioral economics principles to better understand customer motivations and design interventions that enhance recruitment and retention.

• Using AI as a Synthetic Information Source: Employ AI tools for market analysis, persona creation, focus group simulations, and product testing to inform data-driven product ideation and development.

• Ethical & Responsible AI Use: Recognize AI-driven processes' potential biases, security concerns, and privacy implications.

• Capstone Project Proficiency: Integrate the core course materials to develop, analyze, and present a comprehensive, data-driven business plan.

The course is conducted through a combination of lectures, quizes and mini asignments throughout the semester . Session-based lectures with three sessions over two days. The learning platform is Canvas.

Teaching language: English.

Assembly-based teaching.

You need your own PC to be able to complete the course. It is an advantage if this is a private PC, because your work PC may have installed firewalls or other security restrictions that may prevent you from logging into UiS's digital solutions or platforms.

The teaching dates fall 2026 are:

1 : September 14 - 15
2 : October 12 - 13
3 : November 3 - 4

• Continuous assessment: 1/5, letter grades A - F.
• Final project: 4/5, letter grades A - F.

Continuous assessment is Quizzes and mini assignments throughout the semester.
In the Final project, participants design and execute a project addressing a real-world business challenge using
data-based Generative AI techniques and submit a written report.

• Final project: Opens end of last day of teaching.

To be admitted to the EMBA programme at the UiS School of Business and Law, you must meet the following admission requirements::

a) Bachelor's degree, cand.mag. degree, second degree or professional education of at least 3 years' duration, education which, in accordance with Section 3-4 of the Act on Universities and Colleges of Education, is approved as equivalent to the above-mentioned degrees or courses of study.

b) The Business School UiS at the University of Stavanger can in special cases approve other documented qualifications that are wholly or partially equivalent to the educational courses mentioned in a. - Admission on the basis of practical competence.

c) In addition, at least two years of relevant work experience is required towards the subject in the study programme. Real competence It is possible to apply for admission on the basis of practical competence, and an individual assessment will then be made.

Prior learning

It is possible to apply for admission on the basis of practical competence, and an individual assessment will then be made.

Requirements for documentation

All documentation for the admission requirement must be loaded into Evuweb. In order for us to be able to process your application, we must have documentation that shows that you meet the admission requirements:

• Diploma/transcript from higher education

• Confirmation of relevant professional experience

• Resume

If you have your education from UiS or from other public universities/university colleges in Norway, we will in most cases have access to see this and you do not need to upload anything.
If you have an education from a private college (e.g. BI), from abroad*, or it has been a long time since you finished your education, we must ask you to upload your diploma/transcripts together with your application. You will find an overview of which educational institutions share results automatically when you have logged in to register an application.

Confirmation of the necessary professional experience / current employment must be uploaded. The confirmation must contain duration, position and signature from the employer by manager or HR department. An employment contract or CV alone is not sufficient documentation.

When you have submitted all the necessary documentation and been admitted to one of the courses in the program, it is not necessary to upload documentation again when you apply for your next course.

*Applicants with foreign education must document education, including Norwegian and English skills.
You can find more information at: Direktoratet for høyere utdanning og kompetanse and Samordna opptak for admission to education at universities or university colleges in Norway.

Documentation control of diplomas and certificates

It is your responsibility to upload all legible and correct documents when you apply for admission, and within the deadline. The university does not ask for missing documents. Incomplete applications will be rejected regardless of academic qualifications.
Use of false documents is covered by § 361 and § 362 of the Criminal Code and is reported to the Police.

Admission

All the optional courses have separate admissions, and you must apply for admission to each individual course. When applying a new course in the program, it is not necessary to upload the documentation again.

Please note that changes may occur.

As of 01.01.2026, the fee per course is NOK 23.000.
The price includes tuition, coffee and lunch, access to electronic teaching aids and digital learning platform, feedback on assignments, exams and grading.
Semester fee autumn/spring and curriculum literature are added.
We reserve the right to change the price and what is included .
Read more about registration and payment conditions here: Application and payment terms.