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Organizing for Innovation: B2B Projects, Task Configuration, and Outcomes

Torsdag 22. april 2021 kl. 11:30-12:00,

Førsteamanuensis Elham Ghazimatin fra Handelshøgskolen ved UiS gi en presentasjon for CIAM Lunch and Learn - kunnskapsdeling. Innovasjon innenfor industrien er nødvendigvis ikke begrenset av mangel på ideer eller input fra kunder. En hovedbegrensning er hvordan koordinere relevant input fra mange og til dels et variert sett av underleverandører.

Publisert: Endret:

Webinar: Torsdag, 22 april, 11:30 - 12:00

Associate professor Elham

NB! Møtet og foredraget vil foregå på engelsk:

“Creating new products and processes often requires the establishment of a project. A project represents a fundamental, but heretofore poorly documented, paradox: On the one hand, projects represent unique opportunities for innovation by virtue of bringing together a diverse set of specialists (also known as subcontractors). At the same time, converting the different subcontractors’ inputs into innovation represents significant challenges. Industry observers have argued that innovation is not necessarily limited by a lack of ideas or customer input. Instead, a key challenge is the coordination of the relevant inputs that are provided by a large and diverse set of subcontractors."

In this study, we argue that a general contractor’s own participation in performing project tasks serves a key coordination purpose which mitigates obstacles and ultimately promotes innovation outcomes. Our findings show that the general contractor’s participation in key tasks plays a coordination role that helps product innovation. At the same time, such participation actually impedes process innovation. We use our findings to develop implications for innovation management, B2B marketing, and marketing organization.”

The seminar is digital and takes place on Thursday, April 22nd, from 11:30 - 12:00.

There will be a short introduction and an opportunity to ask questions at the end of the presentation.

The webinar takes about half an hour, so participants may use i.e. their lunch break for professional replenishment.

  • To access the webinar, you must register in advance of the event by sending an e-mail to ciam@uis.no

About the Presenter:

Professor Elham is a PhD graduate of marketing from the University of Melbourne, Australia and an Assistant Professor in marketing at the University of Stavanger (UiS) Business School. Her primary research interest is the governance of temporary organizations or so-called projects. Using secondary data and econometric methods, she examines how projects can be organized for the superior performance. Projects are dominant in many areas, such as film making, defense, and construction yet remain largely unstudied. In her dissertation Elham studies, for example, how buyers can select and incentivize suppliers, appropriate for conditions, to minimize costs. She also considers how supplier decisions to outsource determine buyer outcomes, such as innovation. Such studies bring important and new theoretical insights while also holding important implications for practitioners.