Assistant professor Elham Ghazimatin på Handelshøgskolen ved UiS vil presentere sin forskning om hvordan prosjekter kan organiseres for oppnå en mer effektiv gjennomføring. Webinaret organiseres av The Pennsylvania State University, Smeal College of Business.
Organizing for Innovation: B2B Projects, Task Configuration, and Outcomes
Presentasjon av: Elham Ghazimatin, Assistant professor innenfor markedsføring på Handelshøgskolen ved Universitetet i Stavanger (UiS)
Webinar Dato: Fredag 16 april, 2021 - Webinaret vil foregå på engelsk.
Tid: Merk tidspunkt i Norge 18:00 - 19:00 (Noon – 1:00PM Eastern Time - USA)
The Pennsylvania State University, Smeal College of Business: https://isbm.org/b2b-research-webinar-series/
About the Presenter:
Professor Elham is a PhD graduate in marketing from the University of Melbourne, Australia and an Assistant Professor in marketing at the University of Stavanger (UiS) Business School. Her primary research interest is the governance of temporary organizations or so-called projects. Using secondary data and econometric methods, she examines how projects can be organized for the superior performance. Projects are dominant in many areas, such as film making, defense, and construction yet remain largely unstudied. In her dissertation Elham studies, for example, how buyers can select and incentivize suppliers, appropriate for conditions, to minimize costs. She also considers how supplier decisions to outsource determine buyer outcomes, such as innovation. Such studies bring important and new theoretical insights while also holding important implications for practitioners.