Hongyan Shi
Professor i markedsføring
Publikasjoner
- Vitenskapelige publikasjoner
-
Jiang, Baojun; Shi, Hongyan; Zou, Tianxin
(2021)
Effects of On-Demand Product Adjustments on Firm's Pricing and Product Strategies.Production and operations management.
ISSN 1059-1478.
DOI: 10.1111/poms.13608
-
Reza, Sadat; Ho, Hillbun; Ling, Rich; Shi, Hongyan
(2021)
Experience effect in the impact of free trial promotions.Management science.
ISSN 0025-1909.
Volum 67.
Hefte 3.
s.1648-1669.
-
Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas
(2019)
Informative advertising in a distribution channel.
European Journal of Operational Research.
ISSN 0377-2217.
Volum 274.
Hefte 2.
s.773-787.
-
Jiang, Baojun; Shi, Hongyan
(2018)
Inter-competitor licensing and product innovation.
Journal of Marketing Research.
ISSN 0022-2437.
Volum 55.
Hefte 5.
s.738-751.
-
Liu, Yan; Shi, Hongyan; Petruzzi, Nicholas
(2018)
Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects.
European Journal of Operational Research.
ISSN 0377-2217.
Volum 265.
Hefte 3.
s.1144-1158.
-
Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas
(2013)
Consumer heterogeneity, product quality, and distribution channels.
Management science.
ISSN 0025-1909.
Volum 59.
Hefte 5.
s.1162-1176.
-
- Bøker og kapitler
- Formidling
- Kunstnerisk produksjon
- Kommersialisering
