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Erik Lee Olson

Professor

Handelshøgskolen ved UiS

Avd. for innovasjon, led. og mark.føring
Publications
  • Vitenskapelige publikasjoner
    • Olson, Erik

      (2018)

      The Fakegate scandal: Social marketing ethics in promoting a difficult to sell good cause..

      Journal of Social Marketing

      ISSN 2042-6763.

      Volum 8.

      Hefte 3.

      s.297-313.

      DOI: 10.1108/JSOCM-04-2017-0030

    • Olson, Erik

      (2017)

      The rationalization and persistence of organic food beliefs in the face of contrary evidence.

      Journal of Cleaner Production

      ISSN 0959-6526.

      Volum 140.

      s.1007-1013.

      DOI: 10.1016/j.jclepro.2016.06.005

    • Olson, Erik

      (2017)

      Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships.

      International Journal of Technology Marketing

      ISSN 1741-878X.

      Volum 12.

      Hefte 1.

      s.23-41.

      DOI: 10.1504/IJTMKT.2017.10002383

    • Olson, Erik

      (2017)

      Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring.

      Marketing letters

      ISSN 0923-0645.

      Volum 29.

      Hefte 1.

      s.115-122.

      DOI: 10.1007/s11002-017-9441-6

    • Olson, Erik

      (2017)

      Lead market learning in the development and diffusion of electric vehicles..

      Journal of Cleaner Production

      ISSN 0959-6526.

      Volum 172.

      s.3279-3288.

      DOI: 10.1016/j.jclepro.2017.10.318

    • Olson, Erik

      (2015)

      The financial and environmental costs and benefits for Norwegian electric car subsidies: Are they good public policy?.

      International Journal of Technology, Policy and Management (IJTPM)

      ISSN 1468-4322.

      Volum 15.

      Hefte 3.

      s.277-296.

      DOI: 10.1504/IJTPM.2015.071036

    • Olson, Erik; Biong, Harald

      (2015)

      The Solyndra case: An Institutional Economics perspective on the optimal role of government support for green technology development..

      International Journal of Business Continuity and Risk Management (IJBCRM)

      ISSN 1758-2164.

      Volum 6.

      Hefte 1.

      s.36-47.

      DOI: 10.1504/IJBCRM.2015.070351

    • Olson, Erik

      (2015)

      Green Innovation Value Chain Frame of Comparisons: Market and Public Policy Implications.

      International Journal of Technology, Policy and Management (IJTPM)

      ISSN 1468-4322.

      Volum 15.

      Hefte 2.

      s.178-196.

      DOI: 10.1504/IJTPM.2015.069219

    • Olson, Erik

      (2014)

      Green Innovation Value Chain analysis of PV solar power.

      Journal of Cleaner Production

      ISSN 0959-6526.

      Volum 64.

      Hefte February.

      s.73-80.

      DOI: 10.1016/j.jclepro.2013.07.050

    • Olson, Erik

      (2013)

      It's not easy being green: the effects of attribute tradeoffs on green product preference and choice.

      Journal of the Academy of Marketing Science

      ISSN 0092-0703.

      Volum 41.

      Hefte 2.

      s.171-184.

      DOI: 10.1007/s11747-012-0305-6

    • Olson, Erik

      (2013)

      Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products.

      Journal of Product Innovation Management

      ISSN 0737-6782.

      Volum 30.

      Hefte 4.

      s.782-793.

      DOI: 10.1111/jpim.12022

    • Olson, Erik; Thjømøe, Hans Mathias

      (2012)

      The relative performance of TV sponsorship versus television spot advertising.

      European Journal of Marketing

      ISSN 0309-0566.

      Volum 46.

      Hefte 11/12.

      s.1726-1742.

      DOI: 10.1108/03090561211260068

    • Olson, Erik

      (2012)

      ’Outing’ the Supplier: Implications for Manufacturers and Retailers.

      Journal of Product & Brand Management

      ISSN 1061-0421.

      Volum 21.

      Hefte 1.

      s.47-52.

      DOI: 10.1108/106104212

    • Olson, Erik

      (2012)

      Supplier inferences to enhance private label perceptions.

      Journal of Business Research

      ISSN 0148-2963.

      Volum 65.

      Hefte 1.

      s.100-105.

      DOI: 10.1016/j.jbusres.2011.02.004

    • Olson, Erik; Thjømøe, Hans M.

      (2011)

      Explanations for sponsor identification accuracy.

      Journal of Sponsorship

      ISSN 1754-1360.

      Volum 4.

      Hefte 4.

      s.366-376.

    • Olson, Erik; Thjømøe, Hans M.

      (2011)

      Explaining and Articulating the Fit Construct in Sponsorship.

      Journal of Advertising

      ISSN 0091-3367.

      Volum 40.

      Hefte 1.

      s.57-70.

      DOI: 10.2753/JOA0091-3367400104

    • Olson, Erik; Thjømøe, Hans Mathias

      (2010)

      How Bureaucrats and Bean Counters Strangled General Motors by Killing its Brands.

      Journal of Product & Brand Management

      ISSN 1061-0421.

      Volum 19.

      Hefte 2.

      s.103-113.

    • Olson, Erik

      (2010)

      Does sponsorship work in the same way in different sponsorship contexts?.

      European Journal of Marketing

      ISSN 0309-0566.

      Volum 44.

      Hefte 1-2.

      s.180-199.

      DOI: 10.1108/03090561011008664

    • Olson, Erik; Thjømøe, Hans Mathias

      (2009)

      Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.

      Journal of the Academy of Marketing Science

      ISSN 0092-0703.

      Volum 37.

      Hefte 4.

      s.504-515.

      DOI: 10.1007/s11747-009-0147-z

    • Olson, Erik

      (2009)

      The Impact of Intra-Brand Platform Sharing on Brand Attractiveness.

      Journal of Product & Brand Management

      ISSN 1061-0421.

      Volum 18.

      Hefte 3.

      s.212-217.

    • Olson, Erik

      (2008)

      The implications of platform sharing on brand value.

      Journal of Product & Brand Management

      ISSN 1061-0421.

      Volum 17.

      Hefte 4.

      s.244-253.

    • Olson, Erik; Thjømøe, Hans Mathias

      (2003)

      The Effects of Peripheral Exposure to Information on Brand Preference in a Low Involvement Setting.

      European Journal of Marketing

      ISSN 0309-0566.

      Volum 37.

      Hefte 1/2.

      s.243-255.

    • Olson, Erik; Widing, Robert E

      (2002)

      Are Interactive Decision Aids Better than Passive Decision Aids? A Comparison with Implications for Information Providers on the Internet.

      Journal of Interactive Marketing

      ISSN 1094-9968.

      Volum 16.

      Hefte 2.

      s.23-33.

    • Thjømøe, Hans Mathias; Olson, Erik; Brønn, Peggy S.

      (2002)

      Decision-making Processes Surrounding Sponsorship Activities.

      Journal of Advertising Research

      ISSN 0021-8499.

      Volum 42.

      Hefte 6.

      s.6-15.

    • Olson, Erik; Bakke, Geir

      (2001)

      Implementing the lead user method in a high technology firm: A longitudinal study of intensions versus actions.

      Journal of Product Innovation Management

      ISSN 0737-6782.

      Volum 18.

      Hefte November.

      s.388-395.

    • Brønn, Peggy S.; Olson, Erik

      (1999)

      Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis.

      Public Relations Review

      ISSN 0363-8111.

      Volum 25.

      Hefte 3.

      s.351-368.

    • Olson, Erik

      (1995)

      How Magazines Portrayed Advertising: 1900-1940.

      Journal of Advertising

      ISSN 0091-3367.

      Volum 24.

      Hefte 3.

      s.43-58.

  • Bøker og kapitler
    • Thjømøe, Hans M.; Olson, Erik

      (2011)

      Forbrukeratferd.

      Universitetsforlaget

      ISBN 9788215018218.

    • Olson, Gary; Olson, Erik

      (2003)

      A Pictorial History of Sioux Falls, SD.

      ISBN 089865436X.

    • Thjømøe, Hans Mathias; Olson, Erik

      (2001)

      Forbrukeratferd.

      ISBN 8215000169.

    • Brønn, Peggy Simic; Olson, Erik

      (1998)

      Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis.

      Hefte 11.

    • Olson, Erik

      (1992)

      Computer Assisted Decision Aids in Difficult Decision Environments: Factors Which Enhance the Probability of Decision Errors and Decision Error Impact on Subjective Evaluations of the Decision Aid.

  • Formidling
    • Olson, Erik

      (2018)

      Will songs be written about self-driving cars?.

      BI Marketing Magazine

      ISSN 1893-3092.

      s.16-17.

    • Olson, Erik

      (2018)

      Trumping research biases.

      BI Marketing Magazine

      ISSN 1893-3092.

      s.28-29.

    • Bradley, David; Olson, Erik

      (2017)

      What’s gonna drive you home?.

    • Hansen Eriksrud, Ole Jonny; Olson, Erik

      (2016)

      Om et år er Amalie Iuel «fritt vilt» for sponsorene.

    • Olson, Erik

      (2014)

      Does Green Innovation Pay Off?.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 2014.

      Hefte 1.

      s.34-35.

    • Olson, Erik

      (2014)

      Are you willing to pay more for Organic Foods?.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 2013/2014.

      s.26-27.

    • Olson, Erik

      (2014)

      The Down-side of Relationship Marketing.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 2013/2014.

      s.24-25.

    • Olson, Erik

      (2014)

      Fantasy League Sponsoring.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 2013/2014.

      s.14-15.

    • Olson, Erik

      (2013)

      Duellen, Elbillers særbehandling.

    • Olson, Erik

      (2012)

      Explaining Electric Car Adoption.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 2.

      Hefte 2.

      s.10-11.

    • Olson, Erik

      (2012)

      Sponsorship Effects of Sports Team Rivalry.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 2.

      Hefte 2.

      s.22-23.

    • Olson, Erik

      (2011)

      Crisis Management in Social Media.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 1.

      Hefte 2.

      s.18-19.

    • Olson, Erik

      (2011)

      It's Not Easy Being Green.

      BI Marketing Magazine

      ISSN 1893-3092.

      Volum 1.

      Hefte 1.

      s.24-25.

    • Olson, Erik

      (2006)

      "Outing” the Store Brand Supplier: Does it Increase the Quality Perceptions of Store Brands?.

    • Olson, Erik; Bakke, Geir

      (2004)

      Creating breakthrough innovations by implementing the Lead User methodology.

      Telektronikk

      ISSN 0085-7130.

      Hefte 2.

      s.126-132.

    • Olson, Erik; Thjømøe, Hans Mathias

      (2004)

      Sponsorship Identification Revisited: Does Expertise, Involvement, Familiarity, or Prior Attitudes Explain SponsorshipRecall Accuracy and Use of Construction Heuristics?.

    • Olson, Erik; Bakke, Geir

      (2004)

      A comparison of new product development practices in North America and Norway.

      Telektronikk

      ISSN 0085-7130.

      Hefte 2.

      s.120-125.

    • Olson, Erik; Brønn, Carl

      (2001)

      Seeing Their World: The Cognitive Mapping of Product Managers.

    • Olson, Erik; Widing, Robert E

      (2000)

      Are Interactive Decision Aids Better Than Passive Decision Aids? A Comparison with Implications for Information Providers on the Internet.

    • Olson, Erik L.; Thjømøe, Hans M.

      (1999)

      Cross-Cultural Segmenting and Brand Extension: the Case of the Mercedes A-Class Launch.

    • Olson, Erik; Thjømøe, Hans M.

      (1998)

      Cross-Cultural Segmenting and Brand Extension: The Case of the Mercedes-Benz A-Class Launch.

    • Olson, Erik; Thjømøe, Hans M.

      (1997)

      The Effects of Mere Exposure on Brand Preference.

    • Widing, Robert E; Olson, Erik

      (1997)

      Brand Search Behavior for Users of Cutoff Decision Aids.

    • Widing, Robert E; Speed, Richard; Olson, Erik

      (1997)

      Control Systems for the Market Oriented Organization.

    • Olson, Erik; DeWitt, Frank

      (1996)

      Do Consumer Loyalty Programs Really Create Brand Loyalty?.

    • Widing, Robert E; Olson, Erik; Talarzyk, Wayne

      (1995)

      The Predictive Power of Linear Models as Computer Assisted Decision Aids.

    • Widing, Robert E; Olson, Erik; Talarzyk, Wayne

      (1992)

      The ADE Scale: Measures of and Relationships Among Accuracy, Difficulty, and Mental Effort in Aided Decision Making.

    • Widing, Robert E; Talarzyk, Wayne; Olson, Erik

      (1991)

      Electronic Information Systems for Consumers: An Evaluation of Computer Assisted Formats in Multiple Decision Environments.

    • Olson, Erik

      (1991)

      The Unintended Negative Consequences of Advertising During the Early Years of the Modern Advertising Era: An Editorial Content Analysis of Popular Magazines: 1900-1940.

    • Widing, Robert E; Talarzyk, Wayne; Olson, Erik

      (1990)

      An Evaluation of a Computer Assisted Cutoff Decision Aid in Multiple Choice Contexts.

  • Kunstnerisk produksjon
  • Kommersialisering
  • Cristin hovedlogo, Cristin current research information system in Norway