Auke Hunneman

Førsteamanuensis II i markedsføring

Handelshøgskolen UiS
Avd. for innovasjon, led. og mark.føring
Publikasjoner
  • Vitenskapelige publikasjoner
  • Bøker og kapitler
    • Koval, Mariia; Wathne, Kenneth Henning; Hunneman, Auke

      (2018)

      Antecedents and consequences of unplanned alliance terminations.

      ISBN 9788282471343.

      Hefte 4/2018.

    • Zavyalov, Gennady; Wathne, Kenneth Henning; Hunneman, Auke

      (2018)

      Analyzing the Dynamic Interdependence of Network Structure and Performance in Board Interlocks.

      Universitetet i Stavanger.

      ISBN 978-82-7644-794-1.

    • Solberg, Carl Arthur; Gripsrud, Geir; Hunneman, Auke

      (2014)

      Kartlegging og analyse av eksportmønstre og -strategier. Sluttrapport til Innovasjon Norge, Februar 2014.

      Handelshøyskolen BI.

    • Hunneman, Auke

      (2011)

      Advances in Methods to Support Store Location and Design Decisions.

  • Formidling
    • Hunneman, Auke

      (2020)

      The Do’s and Don’ts for Marketing in a Recession.

      BI Marketing Magazine.

      ISSN 1893-3092.

      s.16-17.

    • Huse, Håvard; Hunneman, Auke; Haugland, Sven Arne

      (2020)

      What Explains Credit Card Delinquency: Mental Accounts or Rational Financial Planning?.

      EMAC Online 2020 Regional Conference;

      2020-09-16 - 2020-09-19.

    • Hunneman, Auke; Verhoef, Peter; Sloot, Laurens

      (2019)

      The Impact of Hard Discounter Presence on Store Satisfaction and Store Loyalty.

      EMAC Conference;

      2019-05-28 - 2019-05-31.

    • Hunneman, Auke; Selnes, Fred Erling; Espen, Juette

      (2019)

      Feilvurdering av digital reklameeffekt.

      BI Marketing Magazine.

      ISSN 1893-3092.

      s.22-23.

    • Hunneman, Auke

      (2018)

      Store skjevheter ved bruk av stordata?.

      Magma forskning og viten.

      ISSN 1500-0788.

      Volum 21.

      Hefte 4.

      s.68-71.

    • Sun, Ruohao; Selnes, Fred Erling; Hunneman, Auke

      (2018)

      Promotion and Grocery Store Performance: The Role of Promotion Scope.

      2018 AMA Summer Educator Conference;

      2018-08-07 - 2018-08-11.

    • Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens

      (2017)

      The Moderating Role Of Shopping Trip Type In Store Satisfaction Formation.

      EMAC Conference;

      2017-05-23 - 2017-05-26.

    • Sun, Ruohao; Selnes, Fred Erling; Hunneman, Auke

      (2017)

      The More, The Better? Price Promotion And Retailer Performance.

      EMAC Conference;

      2017-05-23 - 2017-05-26.

    • Hunneman, Auke; Selnes, Fred Erling; Jütte, Espen Alexander

      (2017)

      Feiltolkning av reklameeffekt.

    • Mariia, Koval; Wathne, Kenneth Henning; Hunneman, Auke

      (2017)

      Alliance Termination and Firm Idiosyncratic Risk: The Role of Governance Misfit.

      23rd Nordic Workshop on interorganizational research;

      2017-04-26 - 2017-04-28.

    • Sun, Ruohao; Selnes, Fred Erling; Hunneman, Auke

      (2017)

      Price Promotion Strategy and Retailer Performance.

      2017 ISMS Marketing Science Conference;

      2017-06-07 - 2017-06-10.

    • Koval, Mariia; Wathne, Kenneth Henning; Hunneman, Auke; van Oest, Rutger Daniel

      (2016)

      Termination of R&D Alliances: The Role of Formal and Informal Governance.

      EMAC 2016 Annual Conference;

      2016-05-24 - 2016-05-27.

    • Koval, Mariia; Wathne, Kenneth Henning; Hunneman, Auke; van Oest, Rutger Daniel

      (2016)

      Termination of R&D Alliances: The Role of Formal and Informal Governance.

       Knowledge & Innovation, Cooperative Strategy, and Entrepreneurship Paper Development Workshop at Strategic Management Society Annual Conference;

      2016-09-17 - 2016-09-20.

    • Hunneman, Auke; Elhorst, Paul; Bijmolt, Tammo H.A.

      (2016)

      Evaluating Store Location and Assortment Design Based on Spatial Heterogeneity in Sales Potential.

      Research seminar;

      2016-04-28.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      Governing alliance portfolios: alliance termination decisions under relational risks and structural constraints.

      EMAC Doctoral Colloquium 2015, Leuven (Belgium), advanced track ;

      2015-05-24 - 2015-05-26.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      The Stability of R&D Alliances: Complementary Role of Formal and Informal Governance.

      NFB Research School Conference 2015 in Trondheim (Norway);

      2015-08-25 - 2015-08-26.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      Termination of R&D alliances: the role of formal and informal governance.

      SMS Annual International Conference;

      2015-10-03 - 2015-10-06.

    • Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur

      (2015)

      Comparing 'born globals' and other exporting firms: A longitudinal study.

      ANZIBA 2015;

      2015-02-11 - 2015-02-13.

    • Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur

      (2015)

      Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms.

      CiMaR 2015;

      2015-05-13 - 2015-05-15.

    • Hunneman, Auke

      (2015)

      Evaluating Store Location and Assortment Design Based on Spatial Heterogeneity in Sales Potential.

      Department seminar at Melbourne Business School;

      2015-02-19.

    • Koval, Mariia; Wathne, Kenneth Henning; van Oest, Rutger Daniel; Hunneman, Auke

      (2015)

      Termination of R&D alliances: the role of formal and informal governance.

      The 6th Israel Strategy Conference ;

      2015-12-20 - 2015-12-22.

    • Hunneman, Auke

      (2014)

      The Impact of Consumer Confidence on the Relationships Between Store Attribute Perceptions and Store Satisfaction and Store Loyalty.

      EMAC Conference 2014;

      2014-06-03 - 2014-06-06.

    • Solberg, Carl Arthur; Gripsrud, Geir; Hunneman, Auke

      (2014)

      Redefining Born Globals? A cohort analysis of Norwegian Born Globals.

      New Research Themes in International Entrepreneurship;

      2014-05-22 - 2014-05-23.

    • Verhoef, Peter; Sloot, Laurens; Hunneman, Auke

      (2014)

      The Impact of Consumer Confidence on the Relationships Between Store Attribute Perceptions and Store Satisfaction and Store Loyalty.

      EMAC Conference;

      2014-06-03 - 2014-06-06.

    • Hunneman, Auke; van Oest, Rutger Daniel

      (2012)

      Mapping local retailer competition: Which geographic regions are owned by which stores?.

      EMAC 41st Annual Conference;

      2012-05-22 - 2012-05-25.

    • Hunneman, Auke; Bendik, Samuelsen; Jubbega, Annika

      (2012)

      Twitter as driver of stock price.

      BI Marketing Magazine.

      ISSN 1893-3092.

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