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Hongyan Shi

Professor

Handelshøgskolen ved UiS
Avd. for innovasjon, led. og mark.føring
EOJ SV-214
Publications
  • Vitenskapelige publikasjoner
    • Jiang, Baojun; Shi, Hongyan; Zou, Tianxin

      (2021)

      Effects of On-Demand Product Adjustments on Firm's Pricing and Product Strategies.

      Production and operations management

      ISSN 1059-1478.

      DOI: 10.1111/poms.13608

    • Reza, Sadat; Ho, Hillbun; Ling, Rich; Shi, Hongyan

      (2021)

      Experience effect in the impact of free trial promotions.

      Management science

      ISSN 0025-1909.

      Volum 67.

      Hefte 3.

      s.1648-1669.

      DOI: 10.1287/mnsc.2020.3613

    • Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas

      (2019)

      Informative advertising in a distribution channel.

      European Journal of Operational Research

      ISSN 0377-2217.

      Volum 274.

      Hefte 2.

      s.773-787.

    • Liu, Yan; Shi, Hongyan; Petruzzi, Nicholas

      (2018)

      Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects.

      European Journal of Operational Research

      ISSN 0377-2217.

      Volum 265.

      Hefte 3.

      s.1144-1158.

    • Jiang, Baojun; Shi, Hongyan

      (2018)

      Inter-competitor licensing and product innovation.

      Journal of Marketing Research

      ISSN 0022-2437.

      Volum 55.

      Hefte 5.

      s.738-751.

    • Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas

      (2013)

      Consumer heterogeneity, product quality, and distribution channels.

      Management science

      ISSN 0025-1909.

      Volum 59.

      Hefte 5.

      s.1162-1176.

  • Bøker og kapitler
  • Formidling
  • Kunstnerisk produksjon
  • Kommersialisering
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