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Adventure Tourism and Entrepreneurship BRL370

Adventure tourism and entrepreneurship examine the complexities of the special interest tourism sector in general and the adventure tourism sector specifically  The course is designed to prepare the candidates to develop prepare students to understand the complexities of an industry in constant development, where entrepreneurial activities is central. As travel markets become more sophisticated, travelers seek more authentic experiences for their leisure, pleasure, and recreation, and their needs are driven more from individual preferences today than ever before.

Course description for study year 2021-2022





Vekting (SP)


Semester undervisningsstart


Antall semestre






Tilbys av

Faculty of Social Sciences, Norwegian School of Hotel Management

Learning outcome

Upon completion of this course, the student will have acquired a basis of knowledge, skills, and general competence within the field of adventure tourism and entrepreneurship.


Upon completion of this course, the candidate:

  • Will have an integrated view of the increased adventure tourism industry as a result of changing market expectations.
  • Will have comprehensive knowledge about different adventure tourism categories and its relation to the innovation it stands for in the general tourism industry.
  • Will have knowledge of the different management styles and issues related to different parts of the adventure tourism industry today and in the future.
  • Will have knowledge about entrepreneurial stepping stones and techniques used in the adventure tourism industry
  • Will be able to develop a "napkin" idea into a business proposal.
  • Will know how technology is influencing the development of adventure tourism


Upon completion of this course, the candidate:

  • Will understand the nature and scope of adventure tourism development and how it relates to global tourism trends.
  • Will be able to use and evaluate a business plan
  • Will be able to analyze the styles of the products being developed to accommodate the requirements of the demand for tourism experiences
  • Will be able to apply his/her knowledge in the tourism industry to identify the possibilities for adventure tourism activities in different areas

General competence

Upon completion of this course, the candidate:

  • Will be able to reflect on his/her own knowledge and participate in discussions related to future concerns and the development of adventure tourism within a global context
  • Will be able to contribute with critical thinking on the future of adventure tourism and its challenges related to the risk element, environmental issues, ethical considerations, etc.
  • Will be able to exchange views and perspectives with other professionals in order to develop new ventures and good practice
  • Will be able to discuss and reflect upon the latest research within the adventure tourism field, and how to apply those trends into new products and ventures

This unit examines the complexities and the stakeholders of the adventure tourism sector.

As travel markets become more sophisticated, travelers seek more authentic experiences for their leisure, pleasure, and recreation. Travelers also seek higher levels of personal learning and development in their leisure time, and the demand for conscious products including skills development is more central than ever.

This unit examines some of the ways in which the growing demand is being met, the nature of activities designed to satisfy these expectations, and the variety of locations in which this is happening. The course begins with an overview of changing market expectations. The course continues by building an understanding of the market and gives the student knowledge on how to develop and run adventure tourism ventures considering sustainable adventure tourism yield.

Further, it is preparing the Candidates for an industry in constant change by teaching about creativity and entrepreneurship. The course concludes by allowing the students to design a business plan either for their own future company or in order to develop an already existing concept.

Required prerequisite knowledge
BRL140 Introduction to Tourism
Eksamen / vurdering

Folder evaluation

Vurderingsform Vekting Varighet Karakter Hjelpemiddel
Midterm exam 1 Hours Approved - Not Approved
Paper Approved - Not Approved
Final exam 1 Hours Approved - Not Approved

Portfolio evaluation content:Midterm exam, 1 hour, 20%Paper, 40%Final exam, 1 hour, 40%Candidates with a valid reason for absence during the individual exam parts can register for a resit/deferred exam. Valid reasons are illness or other circumstances beyond the candidate's control. This has to be documented by a doctor's note or similar documentation.The candidate will not be given the grade in the other individual exams. The final result of the folder will be given after the resit/ deferred exam.Candidates who fail, withdraw during, or fail to present themselves for the ordinary exam, will have to retake the complete folder at the next ordinary exam.

Coursework requirements
Mandatory oral presentation of group project
Course teacher(s)
Course coordinator: Truls Eric Johan Engström
Method of work
Lectures, discussions, group work, guest lectures.
Open for
Hotel Management - Bachelor's Degree Programme Tourism Management - Bachelor's Degree Programme Exchange programme at Faculty of Social Sciences
Course assessment
The course will follow the student evaluation procedures determined by the university and the Faculty of Social Sciences.
The syllabus can be found in Leganto