Digitalize or Die project presented at the AOM conference in Atlanta, August 2017

Professor Tatiana Iakovleva presented The Digitalize or Die-Project at the Professional Development Workshop (PDW) in Atlanta, during the Academy of Management Conference.

The AOM conference is the biggest management conference with 10 000 participants from all fields of management. Iakovleva is a part of Entrepreneurship AOM division and was held in Atlanta, USA from August 4 - 7, 2017.

The PDW entitled “Digital Technologies: A Game Changer for Entrepreneurship?” was led by Professor Per Davidsson. Iakovleva had a presentation entitled “Digitalization as a driver for new entrepreneurial business models. Case of  e-health” and was based on a summary of the results of the project achieved so far. 

There were discussion especial around “Involved patient” and the role of Electronical Medical Records, with “innovating patient” as an example of patient Innovation portal, and business models for digital innovations in e-health.

Link to presentation.