Seminar at UiS Business School: Revitalizing the Yamuna River: Social Entrepreneurship Approaches

On Tuesday June 5th, Bala Mulloth, University of Virginia's Frank Batten School of Leadership and Public Policy, was presenting his paper Revitalizing the Yamuna River: Social Entrepreneurship Approaches at a research seminar at UiS Business School.

Bala Mulloth is an Assistant Professor of Public Policy at the University of Virginia's Frank Batten School of Leadership and Public Policy. He is a Visiting Faculty Fellow at National Defense University at Fort McNair, in Washington DC. Prior to moving to Charlottesville and joining the Batten School, he was an Assistant Professor of Entrepreneurship and Innovation Management at Central European University (CEU) in Budapest, Hungary and the Program Director of CEU’s experiential New York City MBA program. Prior to joining the Central European University faculty, he was the Senior Manager of New York University’s Office of Innovation Development, Technology Transfer and Entrepreneurship. He holds a PhD in Technology Management from New York University .

His primary research areas include innovation and strategic processes within new ventures, sustainable business models, and social entrepreneurship. He has published articles in several entrepreneurship and management journals, including the Journal of Small Business and Enterprise Development, Journal of Business Ethics Education, Impact Business Review, the International Journal of Innovation and Regional Development and the Journal of High Technology Management Research.

Abstract of Revitalizing the Yamuna River: Social Entrepreneurship Approaches:
New Delhi, India’s capital city, with a population of almost twenty-two million faces a daunting challenge: Its sacred river, the Yamuna, is one of the most polluted in the world. In fact, within the city limits, the Yamuna is primarily constituted by treated and untreated sewage and other toxic effluents. The water is rendered “dead” with zero oxygen, thus posing serious health hazards to the citizens of New Delhi. Might there be a way to cleanup and revitalize the river plain using social entrepreneurial approaches?  In this paper, we propose to study the key ingredients required for creating and nurturing a social entrepreneurship and innovation based ecosystem in the region. The methodology employed is qualitative in nature and draws on evidence based on interpretative interviews as well as direct and indirect observations. Using case examples of five socially driven ventures in the region, we examine how they impact the local community in a manner that opens up new frontiers for positive social change. In doing so, these social entrepreneurs create value by introducing technology innovations that solve problems, while creating new opportunities for organizations and communities involved with the Yamuna river cleanup efforts.