Compulsory courses
Research Methods for Business and Leadership Year 1 / Semester 1
This course will provide a platform for your learning in the master program as well your lifelong learning in a manager- and researcher role. The course offer opportunities to develop skills and competence in identifying, collecting, evaluating, synthesizing and presenting management- and leadership relevant information. The course will also introduce you to contemporary research methods and writing a master thesis. Methods are selected from major management-relevant social science disciplines such as psychology, sociology and organization studies.
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Study points: 10
Course coordinator:
Torvald Øgaard
Strategic Leadership and Philosophy Year 1 / Semester 1
Leadership is all about creating change - change prompted by strong will to take advantage of opportunities or adapt to internal or external terms and conditions. When applying a "free choice" perspective we emphasize on the leader as an active actor that is responsible for strategic successes as well as failures. Beside this, in the course we also apply a pragmatic view on leadership and management: The leadership and management roles will always be mixed and leaders hold limited work and personal capacities. This imply that they have to choose and prioritize in a businessenvironment flourishing with problems and challenges.
The course will also take up some of the most relevant philosophy theories for leaders, like rhetoric theory, theory about human relationships and ethics.
The course will be divided in three parts, a) leadership and management theories and roles. b) leading strategic processes, and. C) philosophy.
The first part, Leadership and management theories and roles, will focus on how leadership and management research in the past and present has perceived and normatively understood leadership and management, and how cultural differences influence their way of thinking and act. A special attention will be given to theories / tactics of influence and transformational leadership and ethical issues.
The second part, leading strategic processes, focuses on how leaders can drive strategic processes in different ways - pros and cons based on situational understanding.
The third part, philosophy, will focus on classical rhetoric, dialogue, human relationships and ethics.
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Study points: 10
Course teacher:
Tone Therese Linge
Service Operations Management Year 1 / Semester 1
Study points: 10
Course coordinator:
Dag Osmundsen
Strategic and International Marketing Year 1 / Semester 2
The core of service businesses is their function in a market - what services are delivered where and to whom. In highly competitive markets with continuous change, it is important with knowledge on international marketing and how to develop, implement and improve a company's marketing strategy. This course will extend the students marketing knowledge to a more advanced level. The course addresses two parts of marketing. The first part of the course concerns the issues of international marketing, while the second part focuses on strategic issues in marketing. The course focuses on how to identify sustainable competitive advantages, how to allocate resources in order to better exploit them, and how to plan and execute the multinational process of the conception, pricing, promotion and distribution of ideas, services, and goods in international markets. Different methodological approaches to the study of strategic and international marketing are also important parts of the course.
Each part of the course accounts for 50 per cent of the workload, and the two parts will be taught in separate sessions.
1) Strategic marketing in the service industries
2) International marketing
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Study points: 10
Course teacher:
Mona Anita Kristiansen Olsen
International HR Perspectives Year 1 / Semester 2
Today, the field of Human Resource Management (HRM) in the service industries are experiencing an increasing pressure for change. Shifts in the economy, globalization, domestic diversity, and technology have created new demands for organizations, and propelled the field in some completely new directions.
Leaders of service businesses will face such challenges and the numerous opportunities for HR and organizations as a whole. In this course we examine such challenges and opportunities that influence current and future HR in a international perspective.
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Study points: 10
Course coordinator:
Trude Furunes
Service Innovations and International Entrepreneurship Year 1 / Semester 2
Innovation in service organizations is a necessary process in the interacting between exploring and exploiting in a changing business environment. Innovation is the means entrepreneurs exploit change as an opportunity for a different business or a different service, and the innovation processes are managed with administrative tools to ensure goal achievement. Both the integration of innovation into existing business models and these management processes are investigated in theory and practice.
Leaders make strategies based on their ideas of business development, internal and external analyses. However, realizations of strategic changes or growth (innovations) have to be tested and evaluated before implementation. This course will focus on how such testing of innovative business models should be done.
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Study points: 10
Course teacher:
Mona Anita Kristiansen Olsen
Master's thesis in service leadership in international business Year 2 / Semester 3
The master's thesis is a carefully crafted research project which defines and explores a research question based on original ideas and scientific arguments. The thesis should have a substantial research component and must be written under the guidance of an advisor. The thesis provides students with an opportunity to demonstrate expertise and represents a test of research independence and self-reliance within service leadership and international business.
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Study points: 30
Truls Eric Johan Engström

Term 3 at UiS or exchange study

Courses in term 3 at UiS
Advanced methods in business research and analytics Year 2 / Semester 3
Contemporary service firms have access to enormous amounts of information relevant to their operations, both from marketing information systems, click-stream data, industry statistics, and more project specific collection of primary data, to name a few sources. This course focuses on how to design, conduct, analyze, report and conclude from empirical research, and on training students in advanced analytical techniques commonly employed in making effective managerial decisions. Students will work on real-life cases and datasets. They will also be familiarized with how to design and conduct research needed to address different research questions, and to satisfy decision- related information needs the service firm is facing.
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Study points: 10
Course coordinator:
Huseyin Arasli
Research Based Service Desgin Year 2 / Semester 3
This course is about research into service design and how scientific research methods are employed in order to design service business products.
In the course we will investigate the principles of service design processes, types of service designs and forces / drivers - like e.g. attention to global warming and globalization, and criteria for evaluation.
Thereafter we will explore the use of scientific methods that can support service designs.
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Study points: 10
Course coordinator:
Einar Marnburg
Applied Service Innovation Project Year 2 / Semester 3
In this course, groups of 2 students will work together with industrial partners in order to improve or create new service products.
The industrial partner will define the service design project, the students will make an evaluation report of the design topic in general, followed by a research proposal that can be used as a basis for the master thesis.
This course can only be taken in combination with the courses MHR201: Advanced methods in business research and analytics, and MHR202: Research Based Service Design as part of a research track.
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Study points: 10
Course coordinator:
Marie Christine Lundberg
Exchange studies, term 3
Exchange - 30 SP Year 2 / Semester 3

This is the study programme for 2020/2021.