Business is changing. Many of the fundamental developments go beyond mere technological changes or new products and services. Social media, the sharing economy, internet of things, 3D printing each represent both a technological and a business model innovation. This course presents the business model concept, describes a typology of business models, and provides an understanding of the role of strategy as it applies to existing and emerging businesses.
Course description for study year 2021-2022. Please note that changes may occur.
Upon completion of the course, students will have knowledge of:
Value creation and value appropriation across different business models, including ethical, sustainable, and socially responsible considerations;
Business model innovation and the role of new technologies;
How to manage resources, including alliances and networks;
Strategy processes and organization;
After completion of this course, students will be able to:
Organize and analyze market data;
Rely on knowledge about resources and markets to develop strategies for creating and appropriating value within classic and novel types of businesses;
Provide recommendations for how to address real-life business challenges;
Gain support for and execute strategies.
A business model describes how a company creates and appropriates value. The business model frames what a company can and cannot do and therefore business model innovation is a necessary enabler of profits from disruptive technologies. The course offers a blend of classic business concepts and their application across new and existing business models. Concepts will be introduced in the context of the business model where they are most visible or have been developed. Importantly, there is no one-to-one correspondence between concepts and business models. Thus, the students will get exposure to both theory and its application in classic and novel types of businesses.
Required prerequisite knowledge
Eksamen / vurdering
In-class exam and Portfolio
A - F
A - F
The final grade is based on a written in-class exam (60%) and a portfolio of mandatory work components (40%), including group assignments. Students failing the portfolio evaluation will be granted the opportunity of taking a deferred exam. This exam will take the form of new written individual assignments. The mandatory course requirements (class participation) must be passed in order to take the exams.
70% attendance at all mandatory sessions starting from week 1 of teaching.