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Research Based Service Desgin MHR202

This course is about research into service design and how scientific research methods are employed in order to design service business products. 

In the course we will investigate the principles of service design processes, types of service designs, and forces/drivers - like e.g. attention to global warming and globalization and criteria for evaluation. 

Thereafter we will explore the use of scientific methods that can support service designs. 

Course description for study year 2021-2022. Please note that changes may occur.

Course code




Credits (ECTS)


Semester tution start


Number of semesters


Exam semester


Language of instruction


Learning outcome

A candidate who has completed the course should have the following learning outcomes defined in terms of knowledge skills and general competence: 


After completing this course, the student has 

  • advanced knowledge on the past and present theory and research within service design.  
  • in-depth knowledge of the development of central theories and scientific methods used in service design. 
  • in-depth knowledge of alternative principles in service design processes and design thinking  
  • training in different approaches to new designs and value creation 

thorough professional knowledge that can be used for new perspectives on service design in a contemporary international context 


After completing this course, the student can 

  • apply advanced theories and methods to evaluate service design processes. 
  • apply evidence-based knowledge to design research projects on service design challenges 
  • plan and implement service design processes 

General Competence

After completing this course, the student can 

  • analyze and formulate problem statements concerning service designs, including ethical issues. 
  • contribute to teamwork that may lead to new thinking and innovation processes. 
  • apply his/her knowledge and skills in new areas in order to carry out advanced assignments and service design projects 

The service design process. 

Approaches and principles in service design 

Types of service products and designs 

Drivers of a service design (technology, environmental/political/social/economic changes, culture, globalization, etc). 

Goals and evaluation criteria (e.g. usefulness, usability, efficiency, effectiveness and desirability, mirroring) 

Research methods supporting service designs 

Design thinking 

Required prerequisite knowledge
Recommended prerequisites
MHR101 Research Methods for Business and Leadership

Home exam and oral exam

Form of assessment Weight Duration Marks Aid
Home exam, individually or in groups 2/5 7 Days A - F All
Oral exam, individual 3/5 30 Minutes A - F - 1)

1) Own home exam

Coursework requirements
Compulsory assignments
Each student must complete and pass three course assignments.
Course teacher(s)
Course coordinator: Terje Ingebrigt Våland
Method of work

Weekly 3-hour classes throughout the semester. 

Active student learning by means of short seminars, case discussions, dialogues, and presentations.  

Open for
Master students in Service leadership in International business program, master students on incoming exchange and other master students from UiS when vacant places. 
Course assessment
The course will be assessed and evaluated according to the University of Stavanger' administrative quality system.
The syllabus can be found in Leganto