Rune Todnem By


Faculty of Social Sciences
Norwegian School of Hotel Management
EOJ SV-212


Rune Todnem By, Ph.D. is Professor of Leadership and chairholder of the UNESCO Chair on Leadership, Innovation and Anticipation at University of Stavanger, and editor-in-chief of Journal of Change Management: Reframing Leadership and Organizational Practice (Routledge). Following 15 years in British academia Rune returned to Norway in 2019 to continue his scholar-practitioner work on leadership and organisational change with a particular focus on contributing to reframing theory and practice to better address 21st century challenges. 

Rune has coined the EPICally MAD framework (see TEDx), the PAC leadership ontology* (focusing on the production of Purpose, Alignment and Commitment), and the Telos Leadership Lens (TLL)* suggesting that

1) Leadership is a responsibility of the many, not a privilege of the few

2) Leadership is the collective pursuit of delivering on purpose

3) Leadership purpose is to be guided by internal goods (exemplified by the UN’s Sustainable Development Goals).

*See the article Leadership: In Pursuit of Purpose (2021) for more information.  

To access more of Rune's work and to connect and interact please utilise links below:

TEDx (Let's Go EPICally MAD)



Google Scholar