Greencoin addresses the challenge of how to promote pro-environmental behaviours among urban citizens.
Cities worldwide are currently seeking innovative solutions and services to balance the rapid urbanisation, economic growth, and environmental sustainability.
While significant efforts have been made to install physical infrastructures to address the environmental challenges, as well as to ensure the economic development, citizens with their everyday behaviours are indeed a critical element of shaping the future of the cities.
Regarding this, there has been a long search for ways to effectively encourage and promote pro-environmental behaviours among urban citizens to escalate positive actions that can bring substantial impacts to urban sustainability.
Greencoin proposes an interactive experiment in rewarding citizens for pro-environmental behaviour and, in parallel, developing a marketplace mechanism where citizens can purchase environmentally friendly goods and services by using their rewards point. The purpose of the system is to acknowledge ecological actions among the society, and push communities to be green by facilitating and encouraging pro-environmental behaviours.
- Consortium Partners: Gdansk University of Technology (PL), SGH Warsaw School of Economics (PL), Stowarzyszenie Inicjatywa Miasto (PL), Maria Grzegorzewska University (PL), OsloMet (NO), University of Stavanger.
- UiS researchers involved: Associate Professor Ari Tarigan, 2 PhD students and 1 Postdoc.
- Project Duration: 36 months
- Funding: Greencoin is funded by the PolNor IdeaLab ‘Cities for the Future: Services and Solutions’ programme.
- Total Budget: 1.364.330 EUR