Quantitative and Qualitative Methodology (MHR201)
The main goal of this course is to understand why, what, how, and where high-quality business research is done. The course also aims to make the master's theses in our program better. This course covers quantitative, qualitative and hybrid methods. This course also covers methods of data analysis appropriate for different types of studies. Throughout the semester, weekly assignments, in-class discussions, and a final project help to methodically improve students' writing and presentation skills. This course creates a framework for students from a variety of disciplines to discuss their work in the broad topic area of service leadership.
Course description for study year 2023-2024
Course code
MHR201
Version
1
Credits (ECTS)
10
Semester tution start
Autumn
Number of semesters
1
Exam semester
Autumn
Language of instruction
English
Content
The following topics will be covered in this course:
1. The steps involved in developing and carrying out high-quality business research
2. Methods of qualitative and quantitative research
3. Statistical software for data analysis
4. Research Ethics with special emphasis on international contexts
Learning outcome
Knowledge:
Upon completion of this course, the student will have
- advanced knowledge of the planning, design and implementation of service business research projects.
- specialised insights into the different service research designs suitable for different needs for empirical information.
- in-depth theoretical knowledge of measurement theory and validation techniques, as well as procedures and statistical methods primarily used to test the validity and reliability of empirical data.
- in-depth knowledge of available statistical techniques and for which research questions and data they are applicable.
- Insights into how data from digital information systems can be used in the ongoing market monitoring of a service company.
Skills:
On completion of this course, participants will be able to
- plan, design and implement advanced business research projects, both in a national and international context.
- evaluate the quality of data and analysis conducted by others - analyse quantitative data using advanced multivariate techniques.
- draw conclusions and plan activities based on service organization data and identify related challenges.
- present service organization analysis in a way that translates advanced research into business implications.
General competence
Upon completion of this course, the student will be able to
- analyse and formulate problem statements for service organizations.
- transform challenges into service research.
- communicate, present and argue the results of service organization research projects , such as analysis, methodology, conclusions, and implications, to both professionals and managers based on advanced methodological knowledge.
- apply his/her knowledge and skills in new areas to conduct service business research in both national and international contexts.
Required prerequisite knowledge
Recommended prerequisites
Exam
| Form of assessment | Weight | Duration | Marks | Aid |
|---|---|---|---|---|
| Folder evaluation | 1/1 | 1 Semesters | Letter grades |
Folder exam that contains the following:- A term paper submitted individually or in groups of a maximum of three students.- An individual oral exam.- 3 case assignments submitted during the semester and a group presentation. The final folder accounts for 100 percent of the grade.In case of a resit exam, the student must retake the complete folder with all its different parts.