Shuai Yan

Assistant professor, tenure-track

Handelshøgskolen UiS
Avd. for innovasjon, led. og mark.føring


Shuai Yan is a tenure-track Assistant Professor in Marketing at the University of Stavanger (please find his CV). His research interests center on the marketing strategy with an emphasis on understanding how firms leverage business-to-government (B2G) relationships to enhance marketing and financial performance. Specifically, his research agenda includes a project that investigates how government contractors can gain superior value through merger and acquisition activities (forthcoming at Journal of the Academy of Marketing Science). He is also examining the role of political connections in achieving superior customer relationships in the business-to-government market (R&R at Journal of Marketing). In addition, he is also interested in digital marketing strategy, such as how firms should manage customer misconduct (e.g., cyber bully) in the digital marketing context (R&R at Journal of the Academy of Marketing Science). With his excellence in research, he also won several prestigious awards such as Best Paper Award in Track at AMA conference, Outstanding Submission of ISBM Doctoral Dissertation Award Competition, etc.

As a quantitative empirical modeler, he is heavily trained in econometrics and statistics and to be adept in the analysis of firm-level data using multiple advanced empirical modeling methodologies such as panel data analyses and event study. Before Shuai Yan joined University of Stavanger, he earned the PhD degree in marketing from Iowa State University. He also had worked at the largest Chinese company in the palm oil industry and responsible for the management of financing assets. Previously, He also earned an MBA at Quinnipiac University, Connecticut, and a master's degree in Business English.