Yuko Onozaka

Professor

Yuko Onozaka

Kontakt

Telefon: 5183 3716

E-post: yuko.onozaka@uis.no

Rom: EOJ 243

Organisasjonsenhet

Handelshøgskolen UiS

Avdeling for samfunnsøkonomi og finans

Kort om meg

I am a professor in the UiS School of Business and Law at the University of Stavanger in Norway. I am interested in understanding how and why economic agents make their choices, as well as the societal implications of these decisions. To gain insights, I employ surveys, experiments, large-scale data, and econometric analysis. I mainly teach methods (statistics, econometrics, and market research methods) and taught at the bachelor's, master's, and doctoral levels.   

Previous to coming to Norway, I was working as an assistant professor at the Department of Agricultural and Resource Economics at Colorado State University. I received my M.S. and Ph.D. in Agricultural and Resource Economics, specializing in environmental economics and econometrics, from the University of California, Davis. My dissertation focused on consumer choice regarding organic fresh produce. I received my B.S.s in Economics and Statistics from the University of Washington. 

I live in Stavanger, Norway, with my Norwegian, environmental economist husband, and our two daughters. We moved to Stavanger from the U.S. in 2008.

I was born and raised in Japan. I moved to the U.S. to attend the University of Washington in 1994. Although I have spent my entire adult life living outside of Japan, I still maintain my Japanese citizenship.   

Since 2020, I have also served as an adjunct professor in the Institute for Technology, Enterprise, and Competitiveness (ITEC) at Doshisha University in Kyoto, Japan.  

Dette forsker jeg på

Research Interests

Choice modeling, applied econometrics, quantitative textual analysis, food marketing, labor and gender economics, and economics of innovation

Current Projects

Value of Human Effort in the Era of AI: An Audit Litigation Case. With Satoshi Taguchi (Doshisha University, Japan) 

Insights into Committee Processes and Dynamics Using Texts: Investigation of Federal Open Market Committee Deliberation. With Erika Berle (UiS) and Kenneth Kavajecz (University of Wisconsin, Madison) 

Sustainability in A Capsule: A Cross-Country Discrete Choice Experiment in Coffe-in-Capsule Consumption. With Gorm Kipperberg (UiS) and Denise Siloto

CRISPR Salmon: Consumer Responses to Gene-Edited Sterile Farmed Salmon. With Andreea Cojocaru, Gorm Kipperberg (UiS), and Julia Bronmann (University of Southern Denmark)     

Gender and Leadership Behavior. With Simone Heackle (UiS)

Innovation and Worker Mobility. With Venke Furre Haaland (UiS) 

Akademisk bakgrunn

Education

Ph.D. (Agricultural and Resource Economics) 2007, University of California, Davis

MS (Agricultural and Resource Economics) 2001, University of California, Davis

BS (Statistics) 1999, University of Washington

BS (Economics) 1999, University of Washington

Publikasjoner

Vitenskapelige publikasjoner

Yuko Onozaka; Nemoto, Kumiko (2023) Digital Transformation, Leadership, and Gender Equality: Are They Related?. Springer Nature. ISBN 9789819903214. DOI: 10.1007/978-981-99-0321-4_10

Yuko Onozaka; Pirjo Honkanen; Themistoklis Altintzoglou (2023) Sustainability, perceived quality and country of origin of farmed salmon: Impact on consumer choices in the USA, France and Japan. I: Food Policy. ISSN 0306-9192. Volum 117. s.1-12. DOI: 10.1016/j.foodpol.2023.102452

Erika Christie Berle; Kenneth Kavajecz; Yuko Onozaka (2022) Effect of gender composition of committees. I: Human Relations. ISSN 0018-7267. DOI: 10.1177/00187267221135846

Themistoklis Altintzoglou; Cheryl Marie Cordeiro; Pirjo Honkanen; Yuko Onozaka (2022) “It gives me peace of mind”. A new perspective on the identification of quality cues on salmon fillet products in Japan and the USA. I: Aquaculture. ISSN 0044-8486. Volum 554. s.1-12. DOI: 10.1016/j.aquaculture.2022.738112

Marco Costanigro; Yuko Onozaka (2019) A Belief-Preference Model of Choice for Experience and Credence Goods. I: Journal of Agricultural Economics (JAE). ISSN 0021-857X. s.1-26. DOI: 10.1111/1477-9552.12334

Gorm Kipperberg; Yuko Onozaka; Linh Thi Bui; Marthe Lohaugen; Greta Refsdal; Sandra Sæland (2019) The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies. I: Journal of Outdoor Recreation and Tourism. ISSN 2213-0780. Volum 25. s.66-75. DOI: 10.1016/j.jort.2018.11.004

Yuko Onozaka; Kamran Hafzi (2018) Household Production in an Egalitarian Society. I: Social Forces. ISSN 0037-7732. Volum 97. s.1127-1153. DOI: 10.1093/sf/soy066

Jonas Torrissen; Yuko Onozaka (2017) Comparing fish to meat: Perceived qualities by food lifestyle segments. I: Aquaculture Economics & Management. ISSN 1365-7305. Volum 21. s.44-70. DOI: 10.1080/13657305.2017.1265022

Marthe Lohaugen; Greta Refsdal; Gorm Kipperberg; Yuko Onozaka (2017) En reisekostnadsstudie av Dalsnuten-området i Sandnes, Rogaland. I: Samfunnsøkonomen. ISSN 1890-5250. Volum 131. s.51-66.

Yuko Onozaka; Wenjing Hu; Dawn D. Thilmany (2016) Can eco-labels reduce carbon emissions? Market-wide analysis of carbon labeling and locally grown fresh apples. I: Renewable Agriculture and Food Systems. ISSN 1742-1705. Volum 31. s.122-138. DOI: 10.1017/S174217051500006X

Elisabeth Lind Melbye; Yuko Onozaka; Håvard Hansen (2016) Throwing It All Away: Exploring Affluent Consumers’ Attitudes Toward Wasting Edible Food. I: Journal of Food Products Marketing. ISSN 1045-4446. DOI: 10.1080/10454446.2015.1048017

Elisabeth Lind Melbye; Håvard Hansen; Yuko Onozaka (2015) Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions. I: Journal of International Food & Agribusiness Marketing. ISSN 0897-4438. Volum 27. s.142-154. DOI: 10.1080/08974438.2014.918916

Yuko Onozaka; Elisabeth Lind Melbye; Aase Vorre Skuland; Håvard Hansen (2014) Consumer Intentions to Buy Front-of-Pack Nutrition Labeled Food Products: The Moderating Effects of Personality Differences. I: Journal of Food Products Marketing. ISSN 1045-4446. Volum 20. s.390-407. DOI: 10.1080/10454446.2013.807409

Yuko Onozaka; Håvard Hansen; Arne Sørvig (2014) Consumer product perceptions and Salmon consumption frequency: The role of heterogeinity based on food lifestyle segments. I: Marine Resource Economics. ISSN 0738-1360. Volum 29. s.351-374. DOI: 10.1086/678927

Yuko Onozaka; Elisabeth Lind Melbye; Håvard Hansen (2014) What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior. I: Journal of International Food & Agribusiness Marketing. ISSN 0897-4438. Volum 26. s.140-153. DOI: 10.1080/08974438.2013.833570

Hirotsugu Uchida; Yuko Onozaka; Tamaki Morita; Shunsuke Managi (2014) Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels. I: Food Policy. ISSN 0306-9192. Volum 44. s.68-76. DOI: 10.1016/j.foodpol.2013.10.002

Gretchen Nurse; Yuko Onozaka; Dawn Thilmany McFadden (2012) Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. I: Journal of Food Products Marketing. ISSN 1045-4446. Volum 18. s.385-396. DOI: 10.1080/10454446.2012.685031

Håvard Hansen; Yuko Onozaka (2011) When diseases hit aquaculture: An experimental study of spillover effects from negative publicity. I: Marine Resource Economics. ISSN 0738-1360. Volum 26. s.281-291. DOI: 10.5950/0738-1360-26.4.281

Yuko Onozaka; Gretchen Nurse; Dawn Thilmany McFadden (2011) Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale. I: American Journal of Agricultural Economics. ISSN 0002-9092. Volum 93. s.583-589. DOI: 10.1093/ajae/aaq152

Yuko Onozaka; Dawn Thilmany McFadden (2011) Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim. I: American Journal of Agricultural Economics. ISSN 0002-9092. Volum 93. s.689-702. DOI: 10.1093/ajae/aar005

Yuko Onozaka; Gretchen Nurse; Dawn Thilmany McFadden (2010) Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior. I: Choices. ISSN 0886-5558. Volum 25.

Bøker og kapitler

Yuko Onozaka; Katrine Ullestad; Lilas Habib Warda (2021) Do environmental and health concerns affect U.S consumers pro-sustainable food purchase behavior?. Universitetet i Stavanger.

Formidling

Yuko Onozaka; Lana Bubalo (2025) AI: Benefits, Risks, Ethics, and Legal Issues. Aquaculture Skill Accelerator School; 2025-08-10 - 2025-08-14.

Yuko Onozaka (2025) About Norway. Guest lecture; 2025-06-30.

Yuko Onozaka (2025) About Leadership. Guest lecture; 2025-07-09.

Yuko Onozaka; Simone Haeckl (2025) Does Gender Matter for Leaders’ Behavior and Effectiveness? Insights from A Field Experiment. Leadership Conference 2025 Leader Behaviors and Their Perception across Organizational Levels; 2025-04-09 - 2025-04-11.

Yuko Onozaka (2023) Gender Equality at Work and Home in Norway. Academic lecture; 2023-05-30.

Yuko Onozaka (2023) Digital Transformation in Japanese Business Organizations. The 14th Asian Conference on the Social Science; 2023-05-26 - 2023-05-29.

Yuko Onozaka (2022) Leadership Behavior and Team Performance. Forskermøtet Samfunnsøkonomene; 2022-10-25 - 2022-10-26.

Yuko Onozaka (2022) Leadership Behavior and Team Performance. Seminar Series in Economics; 2022-11-15.

Yuko Onozaka (2022) How to Build International Career. Lecture; 2022-10-09.

Yuko Onozaka (2022) Leadership Behavior and Team Performance. Academic lecture; 2022-11-14.

Yuko Onozaka (2022) Effects of Gender Composition in Committees. ITEC Seminar; 2022-11-10.

Yuko Onozaka (2022) Quality Cues,Perceptions and Product Choice. Skretting Global fish quality meeting; 2022-06-20.

Yuko Onozaka (2022) Comparative Perspectives on Gender Equality in Japan and Norway: Same but Different?. I: Journal of Gender Studies (Jendā kenkyū). ISSN 1345-0638.

Yuko Onozaka (2022) 北欧の食とジェンダー. I: Vesta.

Yuko Onozaka (2020) 便利で休めない社会より不便でも休める社会. I: Newsweek Japan. ISSN 0912-2001. s.28-28.

Yuko Onozaka; Nur Yaldiz (2019) Speaking Impressions: How do Female Corporate Leaders Manage Public Images?. Lecture; 2019-11-18.

Yuko Onozaka; Neeraj Arora; Kenneth Kavajecz; Siri Valseth (2019) Committees and Decision Making. Department seminar; 2019-10-21.

Nina Hjertvikrem; Rune Dahl Fitjar; Yuko Onozaka (2019) Do collaboration lead to more innovative ideas?. Technology Transfer Society Annual Meeting; 2019-09-26 - 2019-09-28.

Yuko Onozaka; Ole Bergesen; Venke Furre Haaland (2019) Knowledge Spillover through Worker Mobility and Effects on Firms Innovation. Department seminar; 2019-04-16.

Yuko Onozaka; Nur Yaldiz (2019) Leader Talks: Do Female Leaders Talk Like Male Leaders?. Department seminar; 2019-06-14.

Yuko Onozaka; Nur Yaldiz (2019) Leader Talks: Do Female Leaders Talk Like Male Leaders?. Kansai Labor Economics Workshop; 2019-04-26.

Yuko Onozaka (2019) Speaking Impressions: How Do Female Corporate Leaders Manage Public Images with Language?. Open Lecture; 2019-11-18.

Rune Dahl Fitjar; Yuko Onozaka; Andrés Rodríguez-Pose (2018) Do Innovative Firms Pay their Employees More?. Regional Studies Association Annual Conference; 2018-06-03 - 2018-06-06.

Gorm Kipperberg; Yuko Onozaka; Lin Thi Bui; Marthe Lohaugen; Greta Refsdal; Sandra Sæland (2018) The impact of wind turbines on local recreational values: Further evidence from two travel cost method (TCM) – contingent behavior (CB) studies.. 40th Meeting of the Norwegian Association for Economists; 2018-01-03 - 2018-01-04.

Gorm Kipperberg; Yuko Onozaka; Lin Thi Bui; Marthe Lohaugen; Greta Refsdal; Sandra Sæland (2018) The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies. NAERE 2018; 2018-04-11 - 2018-04-12.

Yuko Onozaka; Jonas Torrissen (2018) Environmental Halo Effects and Cross-Product Perception Spillovers: A Case of Farmed Salmon and Wild-Cought Cod. AQUA 2018; 2018-08-25 - 2018-08-29.

Yuko Onozaka; Venke Furre Haaland; Ole Bergesen (2018) Knowledge Spillover through Worker Mobility and Effects on Firms' Innovation. European Association of Labor Economists Annual Meeting; 2018-09-13 - 2018-09-15.

Yuko Onozaka; Marco Costanigro; Simen Svendsen Railo; Vegar Veseth Saue (2018) Consumers' Beliefs and Preferences for a New Food Technology: The Case of Modified Atmospheric Packaging. Annual Meeting of Agricultural and Applied Economics Association; 2018-08-05 - 2018-08-07.

Gorm Kipperberg; Marthe Lohaugen; Yuko Onozaka; Greta Refsdal (2017) The impact of a wind farm on the use-values from a local recreational area.. First Annual Workshop of the Nordic Association of Environmental and Resource Economics; 2017-04-20 - 2017-04-22.

Eriksen Karoline; Yuko Onozaka; Pettersen Kristina; Ragnar Tveterås (2017) Hva har skjedd med laksens posisjon?. I: Norsk Fiskeoppdrett. ISSN 0332-7132. Volum 42. s.88-91.

Ragnar Tveterås; Eriksen Karoline; Yuko Onozaka; Kristina Pettersen (2017) Changes in European consumer perceptions of farmed salmon. I: Global Aquaculture Advocate. ISSN 1540-8906. Volum 20.

Ragnar Tveterås; Yuko Onozaka; Jonas Torrissen (2016) Survey: Salmon can gain a stronger position. I: Global Aquaculture Advocate. ISSN 1540-8906. Volum 19.

Jonas Torrissen; Yuko Onozaka (2016) Food lifestyle as a determinant for consumer segments of seafood. Aquaculture 2016; 2016-02-23 - 2016-02-26.

Ragnar Tveterås; Yuko Onozaka; Jonas Torrissen (2016) Hva tenker konsumentene om laks?. I: Norsk Fiskeoppdrett. ISSN 0332-7132. Volum 41. s.42-46.

Elisabeth Lind Melbye; Håvard Hansen; Yuko Onozaka (2015) Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions. KEFF conference and annual meeting 2015; 2015-03-15 - 2015-03-17.

Yuko Onozaka; James E. Sallis; Fan Yang Wallentin; Håvard Hansen; Ragnar Tveterås (2013) The Micro and Macro country image scale: An empirical validation based on Norwegian Salmon in foreign markets,. The Norwegian Food Market Research Conference; 2013-11-05 - 2013-11-06.

Yuko Onozaka; Ragnar Tveterås; Håvard Hansen (2013) Lifestyle segmentation of seafood consumers: A latent class analysis. The Norwegian Food Market Research Conference; 2013-11-05 - 2013-11-06.

Håvard Hansen; Elisabeth Lind Melbye; Yuko Onozaka (2013) Advertising functional food: The effects of physical body size and appeal type on ad credibility and purchase intentions,. The Norwegian Food Market Research Conference; 2013-11-05 - 2013-11-06.

Yuko Onozaka; Håvard Hansen; Ragnar Tveterås (2012) Norsk laks sin posisjon hos konsumentene. I: Norsk Fiskeoppdrett. ISSN 0332-7132.

Yuko Onozaka; Elisabeth Lind Melbye; Håvard Hansen (2012) What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior. Agricultural and Applied Economics Association Annual Meeting; 2012-08-12 - 2012-08-14.

Yuko Onozaka; Håvard Hansen; Ragnar Tveterås (2012) Multi-Country, Multi-Species Comparisons of Seafood Consumption Decisions: Lifestyle, Country Image and Product Perceptions. Aqua 2012; 2012-09-01 - 2012-09-05.

Yuko Onozaka; Elisabeth Lind Melbye; Håvard Hansen (2012) Individual’s Personality, Food Choice and Health Logo Use. IV Workshop on Valuation Methods in Agro-food and Environmental Economics: Methodological and Empirical Challenges in Valuation Methods; 2012-07-13 - 2012-07-14.

Yuko Onozaka; Håvard Hansen; Ragnar Tveterås (2012) Positions of Norwegian Herrings. Pelagisk Dager ; 2012-09-05 - 2012-09-06.

Yuko Onozaka; Håvard Hansen; Ragnar Tveterås (2012) Positioning of Norwegian Seafood: Preliminary Results from International Survey. Invited lecture; 2012-05-15.

Håvard Hansen; Yuko Onozaka; Ragnar Tveterås (2012) Consumers' Salmon perceptions relate to consumption frequency. I: Global Aquaculture Advocate. ISSN 1540-8906. Volum 15. s.56-58.

Yuko Onozaka; Håvard Hansen; Ragnar Tveterås (2012) Salmon's position among consumers: European survey ranks Salmon second to Chicken. I: Global Aquaculture Advocate. ISSN 1540-8906. Volum 15. s.68-70.

Yuko Onozaka; Hirotsugu Uchida; Tamaki Morita; Shunsuke Managi (2010) Uninformed or Uninterested? Surveys Examine Japanese Consumers Interest in Sustainable Seafood. I: Global Aquaculture Advocate. ISSN 1540-8906. s.56-58.

Yuko Onozaka; Hirotsugu Uchida; Tamaki Morita; Shunsuke Managi (2010) Eco-Labeled Seafood in Japanese Market How does information affect consumers? perceptions of eco-labeled seafood?. Seafood Summit 2010; 2010-01-31 - 2010-02-02.

Yuko Onozaka; Gretchen Nurse; Dawn Thilmany McFadden (2010) Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?. Agricultural and Applied Economics Association; 2010-07-25 - 2010-07-27.

Kilde: Nasjonalt vitenarkiv