In this course, students will be introduced to how technology has changed and will continue to change the tourism industry. The course examines digitalization and technological innovations and their effects on tourists, tourism businesses, tourism destinations, and the global society we live in. We approach technology as a tool to develop new business models, create customer value, and increase the performance of the industry. Understanding of digital channels in tourism marketing and distribution is a focal point of class in addition to the impact that technology can play on customer service experiences. Finally, the role of technology in sustainable tourism development is explored.
Course description for study year 2021-2022
Faculty of Social Sciences, Norwegian School of Hotel Management
Upon completion of this course, the candidate shall have the following knowledge, skills, and general competencies:
Will have knowledge of how tourists use digital channels to compare and choose destinations for travel.
Will have knowledge of how tourism business can plan their digital marketing to match potential tourists' needs and wants.
Will have knowledge of the career paths in the technology and tourism industry.
Will have knowledge of the role of technology in developing and marketing tourism destinations on national and regional level.
Will have knowledge of the critical role of technology in developing tourism in a sustainable way.
Will be able to plan and utilize the use of digital marketing channels to promote tourism businesses and destinations.
Will be able to use digital solutions to measure and manage tourists' experiences.
Will be able to select effective digital marketing and distribution channels based on their potential to positively impact on business development.
Will understand the importance of networking in the technology and tourism industry.
Will be able to measure and manage digital marketing and distribution in tourism and hospitality.
Will be able to evaluate effective digital tools and applications to solve technology-related business development problems.
Will be able to reflect on ethical issues related to technology in the tourism industry.
Will be able to engage in discussions related to future concerns and the development of technology in the tourism industry
Will be able to map out a career plan for engagement in the technology and tourism industry.
Will be able to discuss and reflect upon the latest research and trends within technology in the tourism industry.
In this course, students will be introduced to technology and the tourism industry. Central topics are technology, networking, ethics, digital tools, digital marketing, career planning, and distribution channels. Industry research, case studies, virtual modules, online discussions, and guest lectures will be incorporated into the course.
Required prerequisite knowledge
Eksamen / vurdering
Course portfolio and quizzes
A - F
A - F
Both quizzes are required to sit for the Course Portfolio. Quiz dates are assigned during the first Zoom class.The Course Portfolio will encompass two sections - including two case study exercises and a term paper submitted individually that totals 3/5 of the final grade for the course. In case of a re-sit exam, the student must retake the complete portfolio folder with the two sections. The Course Portfolio is assigned before the last Zoom class.
Mona Anita Kristiansen Olsen
Head of Department:
Method of work
This course will be delivered online in a hybrid format including both synchronous (five live sessions on Zoom) and asynchronous instruction (on Canvas). The synchronous dates will be posted by the start of the first class. The course content will be delivered over an eight-week period. Internet access is required. Camera and microphone are required for the live sessions on Zoom. The course will be delivered in English.
Required course for students in the Bachelor in Tourism Management and an elective course the Bachelor in Hotel Management. Incoming exchange students are permitted.
The course will be student-evaluated in accordance with the evaluative system of the Faculty of Social Sciences at The University of Stavanger.