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Service Leadership in International Business, Master's Programme


Study programme description for study year 2022-2023

Facts
Credits (ECTS)

120

Studyprogram code

M-SERLIB

Level

Master's degree (2 years)

Leads to degree

Master of Service Leadership in International Business

Full-/Part-time

Full-time

Duration

4 Semesters

Undergraduate

No

Language of instruction

English

Name of study program: 

Norwegian name: Master i Serviceledelse i internasjonal business 

English name: Master of Service leadership in International business  

Degree: 

Master of Service leadership in International business  

Credits: 

120 ECTS 

Department, faculty: 

The Norwegian school of hotel management, The faculty of social sciences.  

Target student:  

The program will attract students with high ambitions and those that are willing to put in high effort to develop their potential as future managers of international services businesses. The program is offered as a full-time program. 

Admissions:  

Applicants must hold a bachelor's degree in hotel/tourism management, business administration, economics, social sciences or any other business-related bachelor's degree. 

Content: 

This program is facilitated for bachelor candidates that aim for executive leadership positions within service industries and international business. Besides training in problem solving, communication and cooperation, the program is built around 6 core knowledge courses (60 ECTS), 3 electives (30 ECTS) and a master thesis (30 ECTS), 120 ECTS that equals a two years full time master program.  

The goal is to give the candidates a comprehensive leadership/management toolbox that qualifies them for future leadership positions within service industries or service functions, and/or a career within consultancy, education and/or research.  

The program aims at educating future leaders able to critically consider their responsibility to the economic, social, environmental and political consequences of whatever business they engage themselves in. 

Common courses:  

Research methods for business and leadership 

Strategic leadership and philosophy  

Service operation management  

Strategic and international marketing  

International HR perspectives 

Service innovation and entrepreneurship  

Elective courses  

In the third semester, students can choose elective courses offered at NHS, a research track in service design and innovation 3x 10 ECTS, an international exchange period at one of our partner universities or take elective courses at other faculties and departments at UiS. 

The three courses listed here as 3rd semester electives (MHRxx1: Advanced methods for business research and analytics, MHRxx2: Research based service design, and MHRxx3: Applied service innovation project) can either be chosen individually and combined with electives from other faculties and departments, or chosen as a package in what we call a “research track”. Students who choose this package will be awarded the “Research track in service leadership and innovation” as a research focused specialization on their diploma. Students in the research track will also be invited to work closely with faculty in the different research groups at NHS, and thus get heavily familiarized with the ongoing research at the school. 

Objectives, content and organization of the programme of study 

The master program in Service Leadership in International Business will provide comprehensive and research relevant management knowledge about service leadership in international business. 

Furthermore, the program equips the candidate with the skills to understand fundamental and contemporary issues within the service industries. 

The aim of the program is to expand the knowledge and the understanding of the candidate, and to facilitate the development of scientific skills, required to handle advanced management tasks. Successful candidates will gain knowledge in general management- and leadership theories and develop the skills to implement them in various industries. The program is designed to qualify successful candidates to enter leadership positions in the hospitality-, service- and tourism industries. 

The master program will provide training in scientific research, planning and analysis. Equipping the candidate with a sound foundation for evaluating and conducting science as preparation for writing a master thesis of high quality. The candidate is challenged to evaluate, integrate and develop knowledge on an advanced level, showing in-depth understanding, reflection and maturation. 

The program attracts students from all over the world. This creates an international and diverse group of fellow students, which both challenge and stimulate learning, and provides opportunities for great intercultural understanding. 

Students enrolled in the program may further expand their international experience by spending a semester abroad (normally the third semester). We are cooperating with a number of high-ranked international universities that provide complimentary and interesting courses. 

Individual learning and personal development is stimulated through tailored courses with an emphasis on problem-based learning. Students are expected to participate actively in every phase of the program. However, the most fundamental aim of the program is to develop the student’s ability for life-long learning, so that they will be prepared to excel in future careers in both research and management.  

Language:  

English  

Professional qualifications: 

This program targets all service industries, national as well as international, like tourism, hospitality, banking, ICT, medical / health, insurance, retailing, consultancy, education, etc. Other industries with an emphasis on services, like manufacturing industries and agriculture may very well take advantage of the master candidates' competence. 

Study qualifications: 

The master's degree qualifies for further studies at the PhD level. 

Teaching mode: 

In the two first semesters, all courses are primarily based on the student-centered learning method, more specifically case-based teaching or the Harvard teaching method. This implies that sessions are used to discuss practical business cases, and that the major part of preparations before classes is working alone and in groups on these cases. In the third semester, all electives offered from NHS will also be based on this pedagogical platform. However, students also have the option to choose electives from other faculties and departments at UiS or take courses on exchange abroad, and these may be based on other modes of teaching. 

Learning progression within the program:

The main learning object of this program is service business, how it is lead when it comes to create service products and find a place in the market, how to do marketing, sustain a rational operation, make strategic changes, relation to and taking care of employees, and, the service business place in society etc.  The main references in the program are research-based knowledge.

In this program we have chosen to divide the program in 4 parts / 4 semesters, where each semester following the previous semester represent a progression in the learning, as follows:

First semester gives a general learning platform where we focus on scientific research methods, information channels, history and perspectives of international service business, perspectives on leadership, communication and how to manage operational economic issues and challenges.  In the learning outcomes of this semester we emphasize on using alterative perspectives on research, the international service business, leadership, and operation by using case teaching which train students in critical thinking and employing alterative perspectives.

In second semester we offer three compulsory courses that focus on three of the most important dimension of leading service businesses: the marketing function, the HR function and innovation and entrepreneurship.  These courses represent a clear progression from the more general courses from first semester.

Third semester gives openings for the students to deepen down in topics of their interest by choosing elective courses.   For those students that are especial interested in research-based service design, NHS offer a “research track” embracing three courses, one looking into the research, one in advanced research methods and one project course in cooperation with the school’s business partners in various service industries.

Alternatively, the students can choose, not overlapping and approved, electives from master programs offered by other institutes of the UiS.  Third semester represents a deepen down in topics from first and second semester.

Fourth semester is designated to working with a master thesis where the students choose a specific research field and perform a supervised research project, and thereby achieve special knowledge within a limited field of knowledge.

International focus on service leadership:

Beside communicating that this program has an international scope on leadership and service business in its title, the international perspective is a basic in all compulsory courses.  Internationalization in the program occurs mainly in three dimensions: firstly, in the case teaching we use cases concerning international business operating in more than one country, and, most of the cases is about leading service business in countries all over the word.  The students are then exposed for differences in culture and how to handle unlike business terms and conditions, political, economic, environmental, social and cultural.  The second dimension appears when we use international literature and focus on comparative research.  The third and last dimension that make the study international is the fact that more than half of the students are international, normally representing all continents of the word.  This gives an international atmosphere in the classroom where students contribute in discussions of how things are different in various parts of the world. 

Evaluation: 

Assessment methods vary from course to course and may include both written and oral exams, individually and in groups. See presentations of the individual course for details. On all subjects in the program, students are expected to use source references in line with APA 6. 

Practice: 

 

The students who choose the Applied service design project as an elective in semester 3 will work on a specific project along with a service company and a supervisor from NHS. This will train students in practical project work, but primarily related to the research/analysis part of such a process. However, they will still get hands-on experience on how businesses work on service design projects. 

Learning outcomes

Knowledge

The candidate

  • Has advanced knowledge within service leadership in international business and particular insight in leadership theories, human resource management, marketing and aspects of developing and controlling service operations.
  • In- depth knowledge of a chosen field within international service leadership.
  • Has thorough knowledge about methods applied in strategy development, marketing and operational development and assessment within service leadership in international business
  • Can analyze professional problems based on knowledge within service leadership in international business, its history, traditions and societal role and functions.

Skills

The candidate

  • Can analyze and be critical to various information channels.
  • Can structure and formulate professional reasonings, especially concerning responsible leadership, business accountability and sustainable industrial and business development.
  • Can analyze existing theories, methods and interpretations within service leadership in international business, and,
  • work independently with solving practical and theoretical problems.
  • Can employ relevant methods in research and development projects addressing development and assessment of service business operations, nationally and internationally.

General competence

The candidate

  • Can analyze relevant professional, practical and research ethical issues within service business industries.
  • Can employ his/ her knowledge and skills on new areas in order to accomplish advanced task and projects.
  • Can communicate extensive independent work and master expressions used within service leadership in international business.
  • Can communicate professional issues, analyzes and conclusions within service leadership.

Career prospects

This master degree programme, will for many be the start of a future career as managers. Former students from the Norwegian School of Hotel Management can be found in different management positions within the service industry. Some are hotel manager, excecutive managers within tourism, sales and marketing managers, while others are production managers, Key account managers, consultants, or project managers. In other words, the study gives you a possiblity to work with a great variety of interesting sectors, with a great variation of interesting tasks.

This master degree may qualify for admission the PhD Programme.

Course assessment

The master program will be assessed and evaluated according to UiS' administrative quality system.

Study plan and courses
  • Compulsory courses

    • MSERMAS: Master's thesis in service leadership in international business

      Year 2, semester 3

      Master's thesis in service leadership in international business (MSERMAS)

      Study points: 30

  • Term 3 at UiS or exchange study

    • Courses in term 3 at UiS - Recommended courses or choose other courses

      • MHR202: Research Based Service Desgin

        Year 2, semester 3

        Research Based Service Desgin (MHR202)

        Study points: 10

      • MHR203: Applied Service Innovation Project

        Year 2, semester 3

        Applied Service Innovation Project (MHR203)

        Study points: 10

      • MHR204: Leadership Challenges

        Year 2, semester 3

        Leadership Challenges (MHR204)

        Study points: 10

    • Exchange studies, term 3

  • Compulsory courses

    • MHR101: Research Methods for Business and Leadership

      Year 1, semester 1

      Research Methods for Business and Leadership (MHR101)

      Study points: 10

    • MHR102: Strategic Leadership and Philosophy

      Year 1, semester 1

      Strategic Leadership and Philosophy (MHR102)

      Study points: 10

    • MHR107: Service Marketing

      Year 1, semester 1

      Service Marketing (MHR107)

      Study points: 10

    • MHR103: Strategic and International Marketing

      Year 1, semester 2

      Strategic and International Marketing (MHR103)

      Study points: 10

    • MHR104: International HR Perspectives

      Year 1, semester 2

      International HR Perspectives (MHR104)

      Study points: 10

    • MHR106: Service Innovations and International Entrepreneurship

      Year 1, semester 2

      Service Innovations and International Entrepreneurship (MHR106)

      Study points: 10

    • MSERMAS: Master's thesis in service leadership in international business

      Year 2, semester 3

      Master's thesis in service leadership in international business (MSERMAS)

      Study points: 30

  • Term 3 at UiS or exchange study

    • Courses in term 3 at UiS - Recommended courses or choose other courses

      • MHR201: Quantitative and Qualitative Methodology

        Year 2, semester 3

        Quantitative and Qualitative Methodology (MHR201)

        Study points: 10

      • MHR202: Fundamentals of Service

        Year 2, semester 3

        Fundamentals of Service (MHR202)

        Study points: 10

      • MHR203: Applied Service Innovation Project

        Year 2, semester 3

        Applied Service Innovation Project (MHR203)

        Study points: 10

      • MHR204: Leadership Challenges

        Year 2, semester 3

        Leadership Challenges (MHR204)

        Study points: 10

    • Exchange studies, term 3

Student exchange

Exchange semester
In the 3rd semester the students can choose to study abroad for one semester and take courses equivalent to 30 credits (ECTS).

By going on exchange to one of our partner institutions abroad as part of your studies, you will have an opportunity to get a unique education. In addition to improving your career opportunities, you grow as a person and gain increased social, cultural and academic competence. In an increasingly international job market, this is a positive asset on your cv.

Choice of courses
The students can choose courses freely if they are consistent with the master's programs learning outcomes and no not overlap with compulsory courses already included in the program.

Help for pre-approval of courses
After the deadline for applying for student exchange, the department will assist on the process of pre-approval of courses. The department has lists over courses that have been pre-approved earlier at the various universities in order to make the pre-approval process easier.

Do want to know more?
Please contact administrative coordinator for the program Oddvar Norland for more information.

General information about exchange: Exchange guide in Digital student service desk

Student exchange
  • All countries

    Griffith University

    Griffith University er en populær utvekslingsdestinasjon for UiS-studenter. Universitetet er et særlig godt valg for studenter innen musikk/dans, hotell/turisme og business.

    Lunds universitet

    Lunds Universitets historie går tilbake til 1666, og det rangeres jevnlig blant verdens 100 beste universiteter.

    Oxford Brookes University

    Har du drømt om å bo og studere i en av verdens mest kjente studentbyer? Avtalen med Oxford Brookes University gir deg muligheten til å bli en del av studentmiljøet i en by med lange akademiske tradisjoner.

    Syddansk Universitet

    Odense er en nydelig by på den frodige øya Fyn i Danmark. Byen har 200.000 innbyggere, og er med sin sentrale plassering i syd-Danmark regionens ledende by innen forskning og kultur. Som student i Odense vil du virkelig oppleve at «det er deilig å være norsk i Danmark».

    University of Otago

    Oseania er mer enn Australia. Hva med et studieopphold på New Zealand? University of Otago er New Zealands eldste og ledende forskningsuniversitet. Universitetet ble grunnlagt i 1869 og er internasjonalt anerkjent. Campus ligger i sentrum av den livlige og multikulturelle studentbyen Dunedin sør på New Zealand.

    University of Pannonia

    Er du student ved Norsk hotellhøgskole og på jakt etter spennende muligheter i hjertet av Europa? Ved University of Pannonia får du både muligheten til å utvikle deg faglig og få impulser fra et internasjonalt studentmiljø.

  • Australia

    Griffith University

    Griffith University er en populær utvekslingsdestinasjon for UiS-studenter. Universitetet er et særlig godt valg for studenter innen musikk/dans, hotell/turisme og business.

  • Denmark

    Syddansk Universitet

    Odense er en nydelig by på den frodige øya Fyn i Danmark. Byen har 200.000 innbyggere, og er med sin sentrale plassering i syd-Danmark regionens ledende by innen forskning og kultur. Som student i Odense vil du virkelig oppleve at «det er deilig å være norsk i Danmark».

  • Hungary

    University of Pannonia

    Er du student ved Norsk hotellhøgskole og på jakt etter spennende muligheter i hjertet av Europa? Ved University of Pannonia får du både muligheten til å utvikle deg faglig og få impulser fra et internasjonalt studentmiljø.

  • New Zealand

    University of Otago

    Oseania er mer enn Australia. Hva med et studieopphold på New Zealand? University of Otago er New Zealands eldste og ledende forskningsuniversitet. Universitetet ble grunnlagt i 1869 og er internasjonalt anerkjent. Campus ligger i sentrum av den livlige og multikulturelle studentbyen Dunedin sør på New Zealand.

  • Sweden

    Lunds universitet

    Lunds Universitets historie går tilbake til 1666, og det rangeres jevnlig blant verdens 100 beste universiteter.

  • United Kingdom

    Oxford Brookes University

    Har du drømt om å bo og studere i en av verdens mest kjente studentbyer? Avtalen med Oxford Brookes University gir deg muligheten til å bli en del av studentmiljøet i en by med lange akademiske tradisjoner.

Admission requirements

A Bachelor’s degree, which includes at least 80 ECTS credits in one or several of the following subjects is required:

  • Hotel/Hospitality Management
  • Restaurant Management
  • Tourism
  • Business Administration
  • Economy

Admission to this master's programme requires a minimum grade average comparable to a Norwegian C (according to ECTS Standards) in your bachelor's degree.

Contact information

For application help, administrative questions and guidance:

The Norwegian School of Hotel Management, Department of Social Sciences, Stavanger University. Telephone +47 51 83 37 00. Mail: post@uis.no

Coordinator of the program: Professor Terje Ingebrigt Våland