His research focuses on the theoretical and empirical study of companies' innovation and branding strategy and strategic consumer signalling.
Robert Kreuzbauer received his doctorate in business administration from the University of Innsbruck. Before his academic career, he worked as a design strategy consultant.
He started as an associate professor at UiS Business School and the Department of Innovation, Management and Marketing in the fall of 2022 but was recently promoted to professor in strategy.
– I develop theories for both firm and consumer strategies and test them mainly with behavioural experiments but often combined with a mix of empirical methods such as econometric models, population dynamic models, and ethnographic studies.
Focuses on encouraging and helping the students
He has always collaborated with industry and public services through research, consulting and teaching.
– The most important component of my teaching philosophy is my focus on encouraging and helping students develop a conceptual framework that they can use as a roadmap for analyzing problems or situations that arise in many different contexts. In my strategy courses, students learn analytical tools that enable them to examine a company's strategic core problems in a dynamic competitive environment.
His research has been published in journals such as the Journal of Experimental Psychology: General, the Journal of Product Innovation Management, the Journal of the Royal Society and Current Directions in Psychological Science.
The results of his research have also been discussed in popular media such as the Austrian Broadcasting Corporation (ORF), the Austrian Press Agency and the Danish newspaper Weekendavisen.
But he has more aspirations for the future.
– In the near future, I aspire to work with local companies, especially in integrating strategic analysis tools and methodologies into the business decision-making process.
News from UiS Business School
Students competed for the best consulting report.
Once again this year, students in the course "Economics of Motivation" had the opportunity to work as consultants in t...
Teaching students how to use AI
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Rune Dahl Fitjar is the new head of the Center for Innovation Research
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New Program Advisory Board for MSc in Business Administration established
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Become a teaching assistant at UiS Business School!
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– The program is top-notch, prestigious, challenging, engaging, and world-class
Hesam Salehi has a master's degree in business administration with a specialisation in strategic marketing and analytics...
Extended partnership between UiS and Norway Summit
The UiS Business School has announced the extension of its partnership with the business conference Norway Summit.
Chandan hopes to be a pioneering marketer and entrepreneur
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Master program in Law for UiS
UiS Business School has gotten permission to start up a two-year master's program in law. The language of instruction wi...
Prestigious award to a researcher from UiS Business School
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– What I liked most about UiS and the Business School is the degree of internationalization
UiS Business School and Centre for Innovation Research have had two guest researchers this semester.
– UiS ticked all the boxes for an appropriate international master's program
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– To get the opportunity to publish our own research means a lot
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Students learn about motivation through working as consultants
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MSc students brought their case studies to a wind farm
– It was perfect that we could go out and see it with our own eyes, says Professor Gorm Kipperberg.
– This is an excellent achievement for our master' students
Three master students from UiS Business School are one of two finalists in the international marketing competition DMC.
– The expertise you get through the MSc in Business Administration gives a good foundation for any job in economics and finance
Marie Larsen Gellein holds three degrees at UiS Business School. After completing the MSc in Business Administration, sh...
Andrea Minto is promoted to professor in Law
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Research-Norway needs international students
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KÅKÅ|nomics 2022: The biggest and most fun economic festival in the Nordic countries!
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Learn about clean energy and the green transition at UiS's new conference
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Learning to create interventions that can change lives
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Serinha thought her new master's degree at UiS sounded futuristic
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– It is amazing to have Eric Bettinger giving a course here at UiS
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Start-up company want the students' solutions
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Silje Haus-Reve is promoted to tenure
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Two intensive MSc years have got an extra intensive and educational start
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Ola Kvaløy is awarded with The Leadership Quarterly Best Article Award
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One of the world's foremost experts in econometrics taught PhD students
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Mari Rege will lead an expert group for children in poverty
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Nhi Le chose UiS because she wants to impact the environment positively. Her background landed her a job in Vår Energi
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Got a summer internship at Laerdal Medical
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Marte C.W. Solheim is a new Professor in Innovation Studies
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Publication Prize for Professor Kenneth Wathne
Professor of Marketing at UiS Business School, Kenneth Henning Wathne, has received the publication prize of the most em...
Anders Åkerman is new Professor of Economics at UiS
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Dengjun Zhang is the new Professor of Accounting
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Hongyan Shi is a new professor in Marketing
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Strong applicant numbers from international students to UiS Business School
The number of international applicants to the Master of Science in Business Administration has increased by over 70 perc...
Kenneth H. Wathne appointed member of the 2022 Louis W. Stern Award Committee
Professor Kenneth H. Wathne from the UiS Business School is appointed member of the 2022 Louis W. Stern Award Committee.